Medical Spa MD is a community of 28,000+ plastic surgeons, dermatologists, & aesthetic physicians practicing cosmetic medicine worldwide. FREE Medical Spa Deals for Clinicians

About   |   Advertise   |   Press   |   Contact

Sponsors & Friends

cosmetic fillers ad

Medical Spa RX Group Buy Program.

medical spa design and advertising

Graphic Design for Medical Spas

Waiting Room Video DVD Marketing

The very best bang for your buck cosmetic marketing!
Watch demo Frontdesk waiting room videos and DVDs.

Medical Spa Training Manuals

Medical spa & laser clinic staff training manuals.

2nd MD
2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.
Read our terms
Newest Comments

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

« Fighting Obesity: Weight Loss Wars & E-Health Compete | Main | Black Market Botox....A Better Buy? »
Friday
Nov102006

Surface Medical: Opening in Nashville.

277.31.jpgSurface is bringing a new tune to Nashville.

 
Nashville will be the headquarters and jumping off location for a new Surface company who's developing new medical cosmetic centers in the South East.

Surface SE, a new company formed expressly for this purpose, has built out the Beta site in an upscale suburb of Nashville. My partner at Surface, Dr. Aaron Barson, has been busy training the physicians for this new location.

This marks a change in the wind for the deliver of cosmetic medical services.

Why? Because Surface SE is bringing to bear the operations and scale of major business to the market.

There have been a number of franchises and startups that have tried in a limited way to do this before. There are a number of reasons that they've failed; undercapitalization, poor operational skill, and misunderstanding the market. We think that Surface SE has none of these shortcomings.

Surface South East

This new clinic is the first of a new breed of retail medical businesses. (It's the technology stupid.) that are able to compete as real businesses rather than individual physicians. 

Individual physicians will find themselves unable to compete on the same level. I don't mean this to be condescending. It's a fact.

Imagine this: You're a physician with a successful medical practice with loyal patients and great reputation. Your appointment book is overflowing with a host of patient eager for your services. But now a new clinic opens up down the street. It's offering treatments you've never heard and can't get. It's open 20 hours a week more than you. It performs to the highest medical standards and has customer service out the ying yang. It has an advertising budget that's 20 times more than you've ever spent. It has corporate programs, associate programs, affiliates with large businesses. In short, it runs as a professional corporation with it's sights set squarely on you. You find yourself in the position of the small town store whom everyone loves. But when Wal-Mart opens up in the same town it just doesn't matter.

Unlike the current batch of medical spa franchises (What I think of medspa franchises) these new clinics are built entirely around physicians. And not fly-by-night physicians who are there just a a figurehead, physicians who specialize exclusively in this area. Every patient, from upper lip hair removal to whatever, is see by a physician.

What will individual & group physicians do? 

Hey, we're not there yet. For the near future, the market will continue on in the same way with a few subtle changes. There will always be ways to be successful and compete, but it will necessitate changing. The consolidation of the market that will take place over then next 5 years will present opportunity as well as potential problems. Physicians who are able to adapt to the new paradigm will be able to grow, but the key will be to find a niche. 

Reader Comments (2)

Is the Surface location in Nashville open yet.

09.16 | Unregistered CommenterJS

I received a treatment from Surface Medical Spas in Layton and was very unhappy with how I was treated and my experience there. I am not sure if there is someone that could help me with my problem. I went back in to the doctor , Dr. Aaron Barson in Layton and told him my concerns and he was very rude and unhelpful. So I was just wanting to see if Surface Medial Spas was something where they all had to perform the same way and meet the same requirements or of he is the only hope I had for a good experience there. I would appreciate any help I could receive.

Sincerely,
Brittney

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Join Medical Spa MD

captcha
MEDICAL SPA MD
Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.

LEGAL NOTICE & TERMS OF SERVICE