Medical Spa MD is a community of physicians practicing nonsurgical cosmetic medicine. Join Us

 

2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.
Newest Comments

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

« Emergency Medicine: Suspended animation ready for human clinical trials? | Main | Concierge Medicine: Another physician gives insurance companies the finger. »
Monday
Nov132006

Plastic Surgery Advertising: Winner by a nose.

plasticup.jpgRhinoplasty with your morning cup of joe?

 
This coffee cup nose job is an ad for a plastic surgeon. While there's no denying that this type of promotion is clever and eye catching, you have to ask yourself if the expense is worth the benefit. In this case, with caveats, I would think that it might have been. In many other cases I would say no.

It's clever. It's funny. It's unexpected. These are exactly the attributes you look for in any type of guerilla campaign. Unfortunately, this type of ad also has some drawbacks.

The cost of this type of campaign is high. It was suggested and executed by an advertising agency. Ad agency's love, love, love, plastic surgery and other accounts that are 'fun' for the creative teams. In fact, this ad has appeared in a number of advertising magazines. Ad agencies use these types of campaigns to collect accolades for themselves.

For some business, this is exactly the type of quirky marketing that works. But, as far as I know, this plastic surgeon is a single location. A small business is probably in a situation where the opportunity cost for producing a campaign like this makes it a poor use of available funds. 

While the ad is cleaver it's also: high cost, limited distribution, and has a low probability of being utilized by the target market. My guess is that number of patients brought in was dwarfed by the cost of this campaign. If this campaign worked, it was from the secondary benefits that this campaign received.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Join Medical Spa MD

captcha
MEDICAL SPA MD
Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.

LEGAL NOTICE & TERMS OF SERVICE