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« Peer Review: The dirty little secret of medicine. | Main | Smoothmed New York: Botox on the go. »
Monday
Apr232007

Sona Medspas, Ron Berglund, & Medical Spa MD.

The Sona saga makes a reappearance and I get more letters from lawyers.

National%20Ethics%20Bureau%20graphic.jpgRon Berglund, former Sona Medspa Franchisee and author of the Inside a Sona Medspa posts, has had his lawyers send me a letter that says in part:

"We represent Ronald Berglund, a former Sona Laser Center franchisee who has, in the past, contributed certain blogs to your website...

... We are once again requesting that you remove Mr. Berglund's blogs with respect to Sona Laser Centers. Those blogs no longer represents his views and he no longer authorizes them to be published on your website. I am copying Mr. Kiran Mehta, counsel to Sona. We are asking that you remove these entries immediately in order to avoid further action."

There's a little more but that's the gist of it. (I'll scan the fax so everyone can read it in its entirety.)

Now I called Ron's lawyer and talked to him for a while. I thought he was a complete ass who was doing a damn poor job of trying to get me to remove anything from this site. I told him that I thought highly of Ron and didn't want to hurt him and that I didn't even have a real axe to grind against Sona. But 'old W. Michael Garner Esq. just threatened 'action's in the future'. I also told the lawyer that I didn't really object to helping Ron out, but what I did object to was using this site as some sort of bargaining chip. Certainly I feel no real obligation to post and retract comments or articles based on daily feelings and there's nothing he or Sona can do to prevent anyone from commenting or writing whatever they want.

Ron wanted to publish his story to prevent others by being taken advantage of by Sona.

It's obvious to me, and you can judge for yourself, that Sona and Ron have made some sort of arrangement. I don't know if Sona's paying Ron or not but it's interesting that, with the number of emails that Ron sent me talking about 'ethics' and referring to Sona as 'frauds', that now they're in bed together again. I guess it goes to show that personal interests will trump ethics every time.

So while I think Ron's lawyer is a complete ass and I certainly have no obligation to remove something that Ron posted directly to the public domain, I don't want to cause harm to Ron so I'm going to sort through and remove them over the next week or so.

So if you haven't read Ron's series on Inside A Sona Franchise, I'd suggest you do it now. They won't be around forever. 

Reader Comments (4)

I figured someone had to say something so here goes. . .I think Ron's purpose was served. His early blogs got this site humming along and gave courage to some who may have never spoken out. I think he had lot to do with the popularity of the site and hopefully with that he might have saved just a few people from making a mistake they could of regretted for a long time. It's no longer a secret. There aren't many people making it in the franchise business and that message will probably be debated forever because of his initial courage. I don't know what happened with him and his situation, but sometimes it's easier to not fight the fight. We don't know if he got bullied or settled. Either way, Sona (or any other franchise) will never be the same and will have a much harder time taking advantage of prospective franchisees. Hopefully, what he started will be finished by the courage of Jeff and his site.

Dexter
04.23 | Unregistered CommenterDexter
I'm surprised to hear that Jeff would even think of removing content that was so obviously written for the site and public consumption... But I've learned a lot here and will happily leave it to Jeff's judgment as to what he wants to do with his site.

I think Dexter's right. It's hard to say what would prompt such an about-face from Ron. I'm happy that he contributed his story. I'll accept his desire to retract it although it has the ring of expediency. Perhaps Sona will win this battle by it's obvious from Ron's experience that they'll loose the war.
04.23 | Unregistered CommenterVexedMD
Yet another smoke and mirrors ploy from the team at Sona Medspas. If you can't compete openly, just threaten law suits against everyone who knows what the scam is. I'm sorry for Ron. In reading his articles he obviously has no love lost for Sona and has tried to help other avoid them. I can see where others who also have deal with Sona in the past might want to keep the information available.
04.24 | Unregistered CommenterSona PA
Ron sent me an email yesterday after reading this post. I've got no problem at all with Ron and don't want to cause him any problems in his situation with Sona. Sometimes you have to do what you have to do no matter how distasteful it may be.

I hope Ron will continue to add to this site. (Just leave the lawyer at home.)

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