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Tuesday
Jul102007

Dermacare Laser Centers expand to Asia just in time.

One of the Dermacaer Laser Center franchisees just sent me this press release from Dermacare corporate about expansion to Asia.

 
PSALOGOSMALL.GIFQuoted from the email: "It's great to see that Carl's put the money I've paid to good use. Now patients in Asia will be flocking to my doors. I've not only got national advertising dollars at work but now I'm international. If only I could get Dermacare to answer their phone or get me some local patients."

I guess you Dermacare franchisees are just a hard crowd to please. I've heard that Carl Mudd is a business genius and now I'm starting to believe it.  (The bolding and underlines are from the email.)

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dermacare Laser & Skin Care Clinics, the only physician-based laser aesthetic skin-care franchisor in the nation, has awarded an International Master Regional Franchise agreement (IMRF) for several Asian cities to Sylvia Ramirez, M.D., and Gunther Scherz. They will have the exclusive rights to open Dermacare clinics in Singapore; Jakarta, Indonesia; Kuala Lumpur, Malaysia; Manila, Philippines; and Beijing, Shanghai, Hong Kong, China; as well as additional development rights for the Asia Pacific region.

Dermacares expansion into Asia will be led by an eminently qualified team, says Carl Mudd, Dermacare CEO. Dr. Ramirez and Gunther Scherz have the unique blend of international business experience and medical credentials that we believe will generate much success in an area that has huge market potential, which remains largely untapped by any American aesthetic skincare company.

According to Ramirez, We extensively researched the Pacific Rim and the U.S. for a franchise partner that could serve the Asian skin-care market. Only Dermacare offered the scientific methodology, ethical corporate culture, unequaled safety record and proven results that are critical for success in this competitive marketplace. In March, Dermacare announced that its first Asian franchised outlet would likely open in the third quarter of 2007 in Singapore. Ramirez and Scherz will run that clinic.

Scherz describes Singapore as a major healthcare hub for Asia, especially for neighboring Association of Southeast Asian Nations (ASEAN) countries, such as Malaysia, Indonesia and Vietnam. People travel to Singapore for a variety of premium services, including anti-aging procedures. Establishing Dermacare in Singapore will instantly increase the brands visibility on a global level, Scherz says. We are proud to offer patients safe, effective and scientifically proven treatments through Dermacare.

Dr. Ramirez is currently the vice president for global research and development at Arbor Research Collaborative for Health in Ann Arbor, Mich. She trained at Harvard Childrens Hospital in Boston, is board certified from the American Board of Pediatrics and has designed and developed clinical programs, as well as practiced medicine in several settings from academic clinical practice, to government clinics and the pharmaceutical industry in both Singapore and the United States. Her experience provides her with unique insights in providing clinical care to various segments of the population. In addition, she holds an Executive M.B.A. from the University of Chicago Graduate School of Business and an M.P.H. in quantitative methods from the Harvard School of Public Health. A frequent contributor to peer-reviewed medical journals, Dr. Ramirezs background includes extensive concentration in the fields of pediatrics and nephrology.

Scherz, who will focus on the marketing and management side of the business, is uniquely positioned to lead Dermacares rapid expansion in Asia. His last position was general manager of Audi Asia Pacific for ASEAN in Singapore, and he holds an Executive M.B.A. from the University of Chicago Graduate School of Business. He has other advanced degrees in international marketing and management from the University of Paris IX Dauphine and the University of Innsbruck in Austria.

Reader Comments (4)

I certainly comiserate and add my own head-scratching to the club of Dermacare franchisees. Going into Asia has been a big thorn in a lot of our sides since it was announced. The franchisees are reportedly a delightful couple, and I have no doubt have worked through many of the obstacles we have already faced. My only question is - why? If they have done that much research into the available franchise opportunities, I can't believe they have missed this blog, the string of lawsuits, the closing of some of the clinics (I recently heard the Saint Louis clinic closed, but I have seen nothing about it coming from corporate - how soon we forget the fallen...). Dermacare barely has a name worth repeating in the US, what good is it going to do in Asia? With that kind of (reported) brain power behind them, they either have played on carl's ego to have an international company, or they have completely missed the forest for the trees.

We'll see how this goes in the months ahead.

The flip side of the expansion story is that someone recently posted that the reason there haven't been any clinics sold in the US recently is that they didn't file the UFOC update in time and didn't have proper financial documents available. I wasn't sure how to find out if that was actually true or not, but it would certainly stand to history.

07.10 | Unregistered CommenterDermaDoc

Wow, getting licensed to practice medicine in 5 countries. That's impressive. My guess is they didn't pay squat for these 'franchises'.

07.11 | Unregistered CommenterJarvik7

I wish I had read this before I got scammed in Ga.
THey closed the doors here after taking my money.

08.30 | Unregistered Commenterjeb

Maybe its a way to get profits out of US by "investing" into the Asian countries "start-up costs"?

08.30 | Unregistered CommenterMaybe

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