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Medical Spa MD is going to help market your medspa.

money%20tree.jpgIt's been a long time in development, but it looks like the medical marketing arm of Medical Spa MD is about to make it's appearance.

In a study of medical spas and cosmetic medical practices the number one most pressing concern is getting more patients. So I've decided to build a more robust solution of the types of marketing that Surface does and offer it to the readers of this site.

If you've read this site and you've got an IQ in the double digits you'll know my feelings about the current crop of medical spa franchises, but... there are a number of principals that make franchises attractive. Perhaps the main one is a hope that they'll help you get patients that you don't know how or can't afford to. Certainly advertising, design, marketing, and new patient flow in general is the great bugaboo for many docs.

So I'm going to print you up some money... kinda.

With the help of some printers and developers, I'm building a portal to help the readers of this site handle that nasty business of getting new patients to walk through your front door. Soon, (within weeks) Medical Spa MD will have a link that will allow you to print and mail the highest quality postcards, letters, and newsletters to your existing clients or targeted mailing lists in your area, and even out source your calls to a call center. This will all work on amazingly low runs and still have all the efficiencies of the web. And I think I'll be able to set it up so that we're paying 20-30% less than any existing solution. It's a perfect solution.

I got the idea from a thread on this site about creating a buying consortium. Certainly I'm familiar with the challenges of growing clinics and advertising is perhaps where more money is wasted than any other area.

So let me outline how I'm intending to build the process. You're welcome to comment about features, pricing, options, etc. since this is still in the formative state and I'm happily soliciting input.

The new medical marketing site will allow you to:

  • Print direct mail postcards in runs as low as 100.
  • Choose from a number of templates that would be targeted specifically at the retail medical and medspa market.
  • Change the offers, copy and contact information.
  • Have the option of utilizing a monthly, bi-monthly, or quarterly mailing that changes but keeps your information.
  • Upload your own mailing list (patients for example) or buy a targeted list for your market (Nearest 5000 female home owners over thirty for example.) with the click of a button.
  • Have you're own branded 8 page newsletter printed and mailed for about 85 cents each
  • Save you 20-30% over what you could buy anywhere else, including the discount online shops.
  • Outsource your calls to a call center. (Even if you only want to do 100 a month.)
  • Manage all of this online.

The only way to actually accomplish this is to build a vertical. But what will you care if I'm mailing the same post card? This is a killer solution... at least as I envision it. We'll see if it's a cool as I think it is. Comment and tell me what you'd be looking for and if it makes sense I'll build it in.

If you're interested make sure you join Medical Spa MD as a member (it's free of course) so you get the announcements and pricing. 

Reader Comments (20)

Thank you to all who post here. I've learned a tremendous amount and have found myself looking forward to my RSS feed every time there's a new post.

I for one would be happy being part of a group from this site. I'm still learning and would like to be included in any marketing activities.
04.4 | Unregistered CommentersMD
I am wiling to look at it. I am tired of paying the local paper thousands.
04.5 | Unregistered CommenterLH
So most are in agreement that direct mailers are the way to go? I too am tired of paying the yellow pages, local paper, etc money for nothing. All you end up getting with the local paper is at the T-Ball game when they say "You look familiar".
04.5 | Unregistered CommenterMichMD
Jeff: This sounds like a fabulous program. I recently saw an article in which Bruce Katz (founder of Juva in NY, NY) said his quarterly newsletter is his most effective marketing tool. I can state categorically that newspaper ads, radio and Val Pak type mailers are NOT effective in the long run. Maybe you can also post a series on how to set up a solid INTERNAL MARKETING system. Thanks again.
I've actually been working on this for my own needs. Since we have multiple clinics I'd like to decentralize some of the advertising and marketing and allow the individual clinics some control over what they're doing. It was a number of comments on the 'What do you need' post that got me thinking that I could tweak parts of this system to benefit the docs on this site. It should be available in a few weeks depending upon how much trouble it is for the engineers.
Since I read you're post on yellow page ads I've saved more than a few thousand dollars. I'm tired of dealing with the never ending line of advertising sales guys in my office. They're like lice.

Build it. I'll buy it.
I think this is a great idea. Thank you for developing a program like this for all of us.
04.5 | Unregistered CommenterRichard
I'd be willing to look at it. I have a list which is very expensive to mailwith current sources.
What's the usual number of mailing you want to do? 5000? What are the demographics. I know I depends on your area but the demographics should be approx the same, no? That is, no one is going to target 18-34 year old males so in some ways, yes the demo is probably fairly consistent between markets. How many do you mail out usually?
04.5 | Unregistered CommenterMichMD
I will definitely be on board if we can put this together. Our last mailer did well but was kind of pricey.
04.5 | Unregistered CommenterDermaDoc
Just what I've been looking for! I'm very interested in learning more about the newsletter feature.
How fast can you have this up? I'm currently spending upwards of $5000 per month on mailing and almost $20k on total advertising. I'm there will bells on.
04.5 | Unregistered CommenterQueMD
We publish a newsletter for our patients. It's black and white and is 4 pages. It costs us almost $2500 every other month and takes up about 20 man hours. If you can build a better solution I'll kiss your feet and name my next child Jeff.
Even if it's a girl.

I would be in

03.11 | Unregistered CommenterLA MD

Since I'm spending $9-12k a month in marketing costs now, I'd be happy to put at least some of that into a trial run with those who know what they're doing better than I. I'm tired of the endless parade of magazine sales people. I guess that means that I'm in too...

I would definitely be very interested. Great concept!

03.13 | Unregistered Commenterworc md

I use Constant Contact to send out quarterly newsletters and monthly special promotions (i.e. mother's day deal). It only cost around $15/m. For sending out postcards, I did use Postcard Mania, including printing, addressing and mailing were about $1/card. If you are going to have postcards just in your medspa, you can get 5,000 full color cards for under $400.

I do have to say, I've ditched my postcard mailings and large yellow page ads for localized Google advertising, it costs me about $300/m and I get half my clients from it. It is by far the best (& cheapest) way to get clients in the door (besides referrals).


03.14 | Unregistered CommenterJLJ

JLJ, What is the website for the localized Google advertising?

03.22 | Unregistered CommenterSLL

"What is the website for the localized Google advertising?"

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