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« Medical Technology | Main | What do doctors make? »
Sunday
Jul192009

Botox? Restylane? Juvederm? Lose the wrinkles & get a job.

The unemployment rate for the month of June for the U.S. was hovering around 9.7% according to the U.S. Bureau of Labor and Statistics. Some of my own family members have found themselves out of work after being in management positions for years only to be replaced by younger, cheaper laborers. Skilled individuals are being turned down for new job opportunities, but for what reasons?

People I know who are out of work state that they are told they are "over qualified" for the open position, or their salary requirements are "too high" for the company to met during these struggling economic times. Okay. I understand that.

Recently, our medical spa was interviewed by a local newspaper who was writing an article about older unemployed people turning to cosmetic services in order to freshen their image to compete with younger job candidates. The article stated that job competition is fierce and while candidates are polishing up their resumes, they're seeking aesthetic services to polish up their bodies and faces. Other physicians interviewed for this article stated that people ranging from 40 years old and up, predominately women, are looking to have these procedures performed.

When we were approached about this article I was dumbfounded for I truly did not know of any of our clients who came in saying, "hey, can I get some Botox and filers to erase these lines on my face to compete for this sales job against this 25 year old right out of college? And, why your at it, can you get rid of these flappy arms and turkey neck I have?" And, believe it or not, we were approached for our comments on the same topic for a major magazine.

Our medical spa is close to Philadelphia and New York City and we are surrounded by thriving companies like Merck, Johnson & Johnson, Olympus, etc. so we're not in a rural area by any means, and I still wasn't aware that older job candidates were racing to have these procedures performed to increase their chances of landing a new job. I have seen an increase in new clients because of new technologies and products we have added which weren't available a few years ago.

I'm very interested in knowing if your practice has seen an increase of clients undergoing cosmetic procedures to compete for a job and, if so, what procedures are they seeking to have performed? Are they predominately male or female and what is their approximate age range? If this truly is a real "situation" perhaps we're missing a marketing opportunity to offer these individuals discounted bundled packages to assist them with their quest.

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

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Reader Comments (24)

What an awesome post! I have to agree with you. Our New York City spa has seen an increase in business for these types of treatments. Many middle aged professional woman are having Botox treatments just so they feel better at their workplace. Love your blog. Keep up the great articles.

07.20 | Unregistered CommenterNYC Spa

As surprising as it may sound, this seems to be the norm these days and i think it is very justifiable. With the way things are going these days (economy) any advantage one can get is fine with me. I'm just glad I don't have to use my looks to get a job or I would be hurting too.

Nightline did a short piece last night on how out of work individuals were now getting plastic surgery to help improve their chances in the job market. One interview was with a man who is a bodyguard and quite fit, but felt that because he was older than many of the people he protected, he needed some intervention. So, he got a facelift and laser lipo for the midsection. A female accountant had a breast lift and tummy tuck. They both felt the $12-16K investment was worth it. By the end of the piece, the bodyguard had gotten a job, but the accountant was still looking.

07.21 | Unregistered CommenterBoots

I don't really find it suprising that people may be going to Surgeons and MediSpas to look younger so they can get employment. I am sure if you were older, out of a job and were depressed, you too would wonder if it had someting to do with your appearance. I am just hoping that we as professionals can take the high ground here and not just take an individuals last remaining funds for profit in order to sell them false hope that a line-free face is the ticket to gainful employment. I really hope instead of "missing an opportunity to offer packages..." to the unemployed that we can just miss that "opportunity". Hey, if you want to do some sort of non-profit service like Dress for Succcess, which provides suits for unemployed and poor women and offer Botox, etc., at cost I would be more impressed. There is something really sickning to me about making a profit on the unemployed. But that's just me...

07.21 | Unregistered Commenterwendyh

Wendy,
I do agree. A family member of mine is out of work and he is going through a very hard time trying to find other work. My point of an "opportunity" was to be one of those compassionate medspas that take into consideration someone's plight and hardship and offer them an opportunity to improve their appearances without taking every last cent they have. Cost-effective packages for some procedures that may help people reach their goals. If they want Botox or fillers, they're most likely going to get it regardless of the price if they really think it will help their chances of employment. It would be helpful for them if a medspa ran, say, a discount day for injectables, or IPL photo facials to remove dyschromias on their faces, or even chemical peels and facials to give them more of a glow!

I absolutely LOVE your idea about "Dress for Success" as I have never heard of it. I will definitely check that program out and will suggest it to many colleagues and friends! Perhaps we can solicit more suggestions like this where we can help the unemployed in our area as we are all very fortunate to have employment right now.

More helpful suggestions are highly welcome. Please contribute here in this post.

Sorry, that might have sounded a little harsh and since I posted, I cannot seem to take it back. You wrote an interesting blog which forces us to think about why the unemployed are seeking out cosmetic procedures. In history, with the last economic depression, there was high instances of alcohol consumption and depression/suicide. I guess this is a modern way for people to feel good about themselves. However, this can also be destructive as these are people who do not have a job and should probably be saving their funds for basic living expenses.

07.21 | Unregistered Commenterwendyh

Just read your post after I wrote the last one. I read your blog very quickly and concluded it was another way to market to the unfortunate. Sorry about that. In this line of work, I have seen it all in terms of false marketing and scams other spas and beauty salons have used to get people to give money. I think we are on the same page. It would be great to offer a day for the unemployed to come in for discounted services. I would be onboard with that idea!

07.21 | Unregistered Commenterwendyh

This sounds really cool. Can you tell me more about it?

07.21 | Unregistered CommenterJohhny

No, Wendy... you weren't being harsh, you were being compassionate. This is the type of emotion I hope to elicit in my posts, to make people think and, hopefully, react.

For those of you who want to help our unemployed, but not through your medical practice with either specials or services, here is the web address for Wendy's suggestion: http://www.dressforsuccess.org/

Apparently there are local chapters you can participate in and encourage others to contribute to.

Yeah that sounds cool, I might try that too.

07.21 | Unregistered CommenterTom

It's good to see people helping others.

07.21 | Unregistered CommenterCindy

The world we live in is highly based on looks and depending on which end of the needle your on is the key to happiness. I think either side should be happy. Getting or giving medical procedures brings good things to both physician and patient.

07.21 | Unregistered CommenterDr. Abe

The economy is only bad because people keep saying it is. There is something to be said for positive thinking.

07.21 | Unregistered CommenterMarcy

Whats the latest news on the Flu epidemic? I've had a few cases that have worried me a little.

I've been using the Autologous Fat Transfer procedure and I recommend it completely.

07.21 | Unregistered CommenterThomas

Does anyone suggest a training institution for Mesotherapy. I would like a patient and informative istructor that does'nt mind questions.

07.21 | Unregistered CommenterStacey

I highly recommend Empire Medical Training. They are GREAT!

07.21 | Unregistered CommenterShelly

I just love the skin tightening procedures I've had and I wonder how long do they last? I don't want to be one of those people that are addicted to having it done. But it does have a great effect.

07.21 | Unregistered CommenterRhonda

I agree that you should dress for success in any position that you work.

07.21 | Unregistered CommenterSandy

I love medical training and suggest it to anyone with the desire to be working with people in the medical industry.

07.21 | Unregistered CommenterOlivia

The economy is no excuse for not working. There is always work out there you just have to keep trying.

07.21 | Unregistered CommenterAbigail

The best training in the industry is the Esthetic Skin Institute Bar None. They have been at it for 14 years, . For those who want the training in Mesotherapy, check out the Mesotherapy Worldwide Website where you will see Esthetic Skin Institute listed as the US Trainer. www.esiw.com steer clear of the Look Alikes

07.24 | Unregistered CommenterMICHAEL

It depends on the job in many ways but in sales roles it is quite important to look good, same with roles where you're constantly in the public eye. But I strongly believe it's not just looks that are losing people jobs, it's their attitude and other aspects.

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