Medspa: If you want to be remarkable, be unexpected.

If you want to be remarkable you have to provide an experience worth telling someone about.

Of course you looked at the image to the right. It's an ad for a condom and meant to get your attention.

Word of mouth marketing is one of your best friends as a medical spa. Happy clients bring in their friends and family. But what are you doing to make your medspa stand out? What is it about your clinic that's worth actually remarking about 'before' being asked?

Happy patients who like you are just a base line an a relatively low hurdle if you know anything at all about what you're doing and have the right IPLs or lasers. But clinics who are really making money have often learned that moving a patient from happy or satisfied to a zealot that actively seeks out opportunites to mention them can double their revenue. (Everyone has a couple of zealots. I'm talking about a large percentage of patients.)

The image above is unexpected and different, so it attracts interest and comment.

If you want to have patients remarking about you, you have to actually be remarkable.

Comments

[N. Schwartz]

That picture sure got my attention. I wouldn’t have thought it was for a condom company until you look in the bottom right corner. Great post by the way. We strongly believe in zealots. We try to encourage our staff to achieve above par service and build “personal-professional” relationships with our clients. When it shows that you care about the client – the client then cares about you. We just started an exclusive club for our “elite” clientele were we send them exclusive monthly specials. To keep our costs down and to make it personal enough we send the promos by email.

Does anyone know of any good email programs that allow you to specify who you want to send to based on certain criteria? Any help would be appreciated.