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Thursday
Jan142010

Facebook, Twitter, & Media Attention For Your Medical Spa.

We've already covered how to launch a Facebook page, what to post, and how to advertise your social media pages

The next step in getting more people to opt in to be marketed to is to find media, third party Facebook groups and influential Twitter users who will recommend or tout your information.

Every city has a bunch of blogs, twitterers, and Facebook groups whose sole reason for existence is to find local spa and beauty deals and to cover their experiences trying them out. They have large local followings who trust their source to be up to date and give them the best information possible. If you want to make a splash in your local scene of social media and beauty, you should definitely spend some time researching this.

Let's take a city like Denver, for example. There's a blog called Pamper Yourself! Denver, which highlights spa and beauty deals and giveaways. They also have a great Twitter feed, @denverbeauty, which has over 5,000 followers. If you have promotable events going on like giveaways and live procedures, or want someone with a local following to review your services, this is a great target. There is a "Contact Us" form on the blog, or you could tweet @denverbeauty to get their attention.

With some more googling, you can find that there's a producer at ABC-7 (KMGH, if you're keeping score at home) named Deb Staley. She has a popular weekly feature called Deb's deals, which has an online version found here. She also has a Twitter feed, with @debbiesdeals.  It is her job to report on local things that are on sale or when there's a special going on, and everyone who follows her on Twitter or reads her stories is actively seeking out that information. She's an ideal target to contact with your giveaway or special info.

Searching on Twitter for terms like denver beauty, denver spa, denver Botox, denver giveaway, denver doctors, etc. will give you info on what your competitors are doing to promote themselves as well as who would be interested in hearing about what you're doing.  @weheartdenver, with 840 followers who "heart" Denver, would be a great feed to contact with information on yourself.  @DNVDealofwk, with 1,600 followers would also be interested, provided you're doing a giveaway. Doing the same on Facebook comes up with Denver Fashion (164 fans),  Fashion Denver (1700 fans), Denver Fashion Beat(393 fans),  Denver Pure Fashion (71 fans), WOW Denver (71 fans).

So far we've only talked about third party sites that only exist to help out their readerships by promoting local deals and giveaways. Once your page is rolling, other potential targets are cross channel businesses, preferably those that already have their own Facebook pages. For example, in Denver, one could search on Twitter and Facebook for Denver nail salon, Denver beauty salon, Denver boutique, Denver lingerie shop. Send them a message and offer to give away a few of their products on your page to your fan base, if they reciprocate on theirs. You're marketing to the same people, so joining forces with related services can be a huge help.

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