Let’s face it, a decade ago all you had to do is open the doors, put an ad in the Yellow Book or local newspaper and business would find you.
Fast forward to 2010. The world has gone Digital. Consumers spend more time on the Internet consuming media than anywhere else combined. We actually spend more of our days and nights on the Web then sleeping in our own beds. Facebook has replaced spending hours on the phone updating your friends on where you have gone, where you are going or what you ate for dinner. If they were a country, they would be the 3rd largest in the world and for a brief moment last month they passed Google in visitors to their site. Life continues to digitize and your success will continue to be shaped by how well you interact in the digital “space” online.
It’s a lot of work, it’s complicated and I don’t understand it. Those are 3 things I hear from clients all the time. Want to know the answer? YOU DON’T HAVE TO! You should have an understanding of it all but you don’t have to be THAT EXPERT to benefit from the wave of business that has shifted onto the Internet.
You simply have to target the right client, in the right area and at the right time to get your message in front of them at a time when they need your service the most. And you need to partner with the right person that understands it all and can be your guide through this ever-growing maze that is Search Engine Marketing.