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The (Generally) Lame State Of Medical Center Press Releases

I use a number of pages that I've customized to receive information about cosmetic medical centers, technologies and companies.

There's always one or two totally lame press releases that come up from clinics who don't really have anything to say and are trying to use the PR listing services to bump up thier search engine rankings.

Here are a couple of examples just today:

  • AcuMedSpa Holdings, Inc. Appoints New Board Member
  • AcuMedSpa Holdings, Inc. Announces Corporate Updates
  • Lake Forest Plastic Surgery in Chicago Launches Redesigned Web Site

Now I don't mean to pick on AcuMedSpa or Lake Forest Plastic Surgery. They're just trying to increase their rankings and that's something that every medical center should be looking to do. But there are better ways than creating drivel that can never be consumed and were never designed to be read.

Press releases are a relic of the 80's and very nearly useless compared to what can now be done with content. Most businesses still release them but the benefit is negligible and is generally only read by the person that the release is about. Who the hell cares. It's a waste of time and money that could be better spent on actually getting in front of potential patients. The opportunity cost for this stuff far outweighs the benefit and is usually promoted by those who don't have any ideas of their own. Everybody else does it so we should too.

Ah, I rant. It's not all bad of course. There are some minor benefits but it's not the best way to get the rankings you actually want. (The very first thing that I'd suggest that you do is run a free report on your web site to see where you currently are.)

If you're sending out drivel and calling it newsworthy, please stop. It's killing me.

Reader Comments (5)

I love the comment. I have a PR background as well and the boring releases are killing me. UH.

05.26 | Registered CommenterD Phillips

Likewise I have a PR background and the usual releases are as dull as drying paint! This is much better..


05.29 | Unregistered CommenterBilly H

Press releases don't work nearly as well as they did before the internet. We usually have our clients include company announcements in their medical on hold message and refer people to the website for the rest of the information.

Really fascinating. I've been trying to find time and worthwhile material to submit for press releases but haven't.
I track activity in the medspa field by using Google Alerts and agree that the press releases seem irrelevant.
If you're correct, do you think my time would be better spent on "article marketing" rather than trying to create press releases? (i am in charge of the marketing of our medical spa:http://

@ Elaine,
Interesting that you bring up article marketing for your medical spa. We have a great deal of experience with this and use a combination of techniques through Frontdesk's website SEO software and outsourcing. (I know there are a number of Medical Spa MD Members who use Frontdesk to outsource their Facebook pages, Blog posts, Twitter accounts, article marketing and all of their link building tasks). You should at least run the free website SEO report that Frontdesk offers on this site.

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