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Writing For Your Medical Spa Site or Facebook Page

There's a pretty common concept in advertising copywriting (and phychology), I forget what the technical name is, but the main point is that as you're writing copy, you're constantly opening and closing loops in your readers' minds to encourage them to read further.

Let me give you an example of what openeing a loop might look like:

"Frontdesk SEO also gives you access to several automated marketing tools that really drive traffic - but I'll share those with you in a few minutes. Right now, I want to tell you about the personalized attention you'll get from the Frontdesk support staff."

See how that works?

I said I'm going to tell you about something in a minute, so it's kinda like a little "tease". It opens a loop, a question, in the readers mind that they want answered. They'll continue reading to aleviate that psychological need and close the loop.

It's the kind of thing that you should keep in mind when you're writing for your medical spa on your facebook page or social media sites (if you're not oursourcing that to Frontdesk or Freelance MD already.)

Reader Comments (3)

Nicely stated. Just the thing to send to my site admin...

05.12 | Unregistered CommenterDermgal

The social media outlets (Facebook, Myspace, Twitter, etc) are no longer the online advertising panacea that some make them to be.

All these networks limit the amount of friends, fans, etc you can have or interact with. This limit is anywhere from 3000+ to 5000. Facebook allows you to interact with more users if you have a "public figure" account, but with such an account your ability to grow your number of added friends is highly limited.

With this kind of limits, I'm not sure why anyone continues to sell Facebook. Myspace, twitter, etc as a "great" way to promote your spa, office etc...


05.15 | Unregistered CommenterMH

MH - What are your main advertising vehicles?

05.15 | Unregistered CommenterNBCC

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