Frontdesk SEO: Medical Spa Marketing & Keyword Selection
Email This Article | Medspa MD on Advertising & Marketing + Plastic Surgery Advertising + Select Partners 
Frontdesk has a growing number of full-service website SEO accounts from Medical Spa MD Members and additional do-it-yourself accounts popping in all the time.
Read this review of our SEO software by a Medical Spa MD Member.
Since we've had so many Medical Spa MD Members sign up and begin using our SEO software or outsourcing their SEO to us, I though I'd comment on one of the most common questions that we get from plastic surgeons and medical spas that are just starting; keyword selection.
What are keywords?
Keywords (or key phrases) are what someone who is looking for your clinic types in to the search engine. For many, selecting the right keywords can be of the utmost importance. If you select the right keywords your marketing efforts should see some pretty significant results after just a short time, but select the wrong keywords and you're going to be banging your head against the wall with little to show for it. So, let's talk keywords that are going to be most useful for Medical Spa MD Members.
Most Medspa MD Members are individual physicians who have a single clinic location. As such, you're targeting potential clients based on geographical location; a certain 'radius' around your practice that you typically pull new patients from.
This one single piece of info gives you the ability to be especially effective by using your geography in your SEO efforts. And since 85%+ of your potential clients are now using the web to find local businesses it's more than just a 'nice to have', it's imperative for success if you're looking to grow.
Selecting Your Medical Spas Best Keywords
There's some good news here. If you're offering Botox, Dysport, laser hair removal, or photofacials, or you're using technology that clients might be searching for like Fraxel, Thermage, or IPL treatments, you can just stick your area code or location on the end (which is how people commonly search) and you're set; so 'Fraxel' now becomes 'Fraxel Manhattan', 'Thermage' becomes 'Thermage NYC', and 'laser hair removal' is now 'laser hair removal 90210'.
Of course there's a hitch. Just because you're being ranked for 'Fraxel NYC' doesn't mean that you'll rank for anything else. So, you'll need to keep up your marketing efforts on all the keywords that you're targeting at the same time. (This can be pretty difficult if you don't have a system in place.)
If you've got any website SEO efforts in place, you'll do better with just adding your local city or zip code to your normal process.
Where to start
OK, here's the plug; you should run a free SEO website report on your domain name. We offer this service (and it's a valuable one) so that you can see exactly how your site's performing at any given time.
Reader Comments (2)
I really appreciate the clarity this post gave me. Thanks. I'd been paying a local 'SEO consultant' for almost a year and without any real benefits that I could identify. We've been trying to rank for words like; Botox, Juvederm and Thermage... it's actually very obvious that we couldn't make any headway, but my guy never mentioned anything to me about changing our keywords. He just took the list and said, "OK". (We'll be having a talk with him shortly.)
Thanks for posting, SEO is a real hard work. I have been working as a SEO assistant for several months. And we do directories and commentary-making from days to nights. Key words changing may be a renovating process for us to do optimization for a Medical Spa.