Medical Spa MD is a community of physicians practicing nonsurgical cosmetic medicine. Join Us


2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.
Newest Comments

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

« Your Medical Spa Is Going To Be Sued | Main | How To Run A Facebook Contest For Your Medical Spa »

Relaxed Patients Will Generate More Revenue For Your Medical Spa

Does a relaxing waiting room actually generate revenue for your clinic?

Retailers have known for a long time that happy, relaxed customers leave feeling more satisfied, but new research from Columbia Business School concludes that relaxation does more than just make for a satisfied client. It also produces a client who is willing to pay more.

According to the report, "Relaxed consumers think products are worth more than less-relaxed consumers because relaxed individuals tend to think about the value of products at a more abstract level. For example, when bidding for the camera, relaxed participants focused more on what the camera would enable them to do (e.g., collect memories) and how desirable and advantageous it was to own it, whereas the less-relaxed participants focused more on the concrete features of the camera itself (e.g., the number of megapixels it had, the shutter speed)."

All this being said, you may want to make sure that you're creating a relaxing and comfortable enviroment in your clinic even before the treatment.

Here's one example of how you can use video to create a relaxing atmosphere while also sending a powerful marketing message and communicating about your other offerings.

Watch other waiting room videos.

Reader Comments (1)

So often the Medical Spa owner throws money at the marketing machine to increase or maintain sales volume. Budgets that exceed 10% of gross revenue, once stabilized, quickly erode profits (unfortunately we have seen, all too often, marketing budgets upwards of 40%).

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Join Medical Spa MD

Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.