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Thursday
Nov152012

If You Can’t Lower Prices, Offer Higher Value

Our MedSpa, as most others, is severely limited in how low we can go on our prices. All of us in the industry pay roughly the same amount for our products, whether it be Botox, fillers, or equipment.

However, especially in this tough economic climate, our clients are looking for bargains. Price comparison shopping is a fact of life, and is made much easier for the consumer by readily available pricing information on the internet.

But low prices are not the only way (nor maybe the best way) to attract patients to your facility. To us at Canyon Lake MedSpa, the answer is VALUE: meaning, if we can’t lower prices, we have to offer more value for the money.

In our case, we offer free microdermabrasion/chemical peel (we almost always combine the two together) to any patient who purchases any other product or service. Additionally, if we hold a seminar or any other promotional event, we entice people to attend by offering free microderm/chem peel to all registrants. It takes very little time, and limited resources, to perform these procedures. And it gets people into our facility, gives us a chance to evaluate, speak with, and get to know them. Established and new patients alike can then be assessed for possible further interventions.

Even though these treatments are free, we never want the patient to feel rushed or feel less special just because they’re getting a free treatment. Taking your time now will pay off in dividends later on, when more lucrative procedures are scheduled.

Most importantly, our patients feel like they have received more value for their dollars, and it keeps them coming back.

In summary, service and value will trump lower prices in most markets and situations. Consider if it might be valuable for your facility.

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