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Thursday
Dec272012

Medical Spa Branding: Getting Started

The big shots are only the little shots who keep shooting. - Christopher Morley

Your actions, over time, equal your brand.

It's determined through your output: the work you do, the products sell, the services you provide, and the content you create.  It determines how much money you make, and how much control you can exert over your career and your lifestyle.

If you're not exercising, you'll lose muscle tone and gain fat. If you're not working on your own brand, it'll backslide too. Rest too long on your laurels and you run the risk of undoing all of your hard work and fading in to the background. If your behavior, attitude and output contradict your existing position, your real positioning will change.

You're not going to need much to get started, just and understanding of how all of this fits together (this guide), some thought about your goals, and the effort to take action. Once you've determined your capabilities and decided where you want to be, you should be able to manage everything in your head, and a few bookmarks in your browser.

Your goals and were you want to be are up to you. We're going to focus on what actions you need to take to get you there.

Success is measured in years, not months.

To get started, read through this guide, give it a little thought, then act.

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