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Friday
Apr062012

Google +: A Refreshing Chapter In Social Media

While hesitant to try yet another Social Media platform, I have left thousands of Facebook fans behind for Google + (and so should you...)!

Guest post by Craig Koniver MD

I know, I know, another social media platform is about all you need to read about these days. From Facebook to Twitter to Pinterest to Instagram to Foursquare, it always seems as if there is another "latest" and "greatest" social media platform to pay attention to. But, trust me when I say this, I think Google + is THE one to pay attention to. And here are some reasons why:

1) Google is the largest search engine on the planet: from a networking aspect, using Google + only helps your efforts. Google is putting a lot of time and energy into building Google + into the very best social media platform. As such, they are giving a lot of weight to Google + from an SEO perspective. If you are looking to help your brand (whatever that is) than jump on board to Google +.

2) Facebook is CLOSED, while Google + is OPEN: Yes, you can certainly have many different Facebook accounts and manage all of those pages, but why not choose Google + and have just one account. Google + allows you to post information and messages to certain circles or even make anything you want public.

3) Google + Circles make managing ALL of your friends, family, colleagues and associates super easy: just choose one circle or multiple circles for anyone, the choice is yours. By utilizing the Circles approach, managing any and all of your “audience” becomes super easy and intuitive.

4) Follow people, like Twitter, but have more options for connecting: Twitter is fine to catch quick tidbits here and there, but with the restricted 140 character limit, you certainly are limited in how you connect. Why not choose Google + and follow just like you do on Twitter but also have as much room and space to post, reply and share!

5) Google + is very visual: much of the information shared on Google + are photos and videos and this makes sense given how well we communicate with YouTube and even Pinterest. We all get the sense that the future of online interactions is through videos and Google + makes sharing videos back and forth a cinch.

6) Google Hangouts are great for quick (or long) video chats: want to have a weekly discussion group with your patients or host a cooking class, utilize Google + Hangouts and you will see how easy it is to connect with whoever you want to by video.

7) You are likely using something on Google, so.....: most of us have Gmail accounts, search the internet through Google, use YouTube or some other Google app on a daily basis. By having a Google + account, you can easily and seamlessly share information, message and broadcast anything on the internet in the simplest of ways. Google + is intuitive and to me feels so much better than Facebook or Twitter ever did.

There are plenty of other reasons to start a Google + account. From what I can gather by who is active on Google + right now, this is the social media platform of the future.

A personal request: I am trying to form a physician’s Google + Circle--one where we can share back and forth and communicate with each other on this platform. I would love it if you Followed me and let me know that you are interested in joining. I am hoping to use Google + to host physician Hangouts where we can get to know each other better.

If interested, check out my Google + page: https://plus.google.com/u/0/105805860750647129686/about/p/pub

I would love to hear your feedback and comments about how you are utilizing social media and what you think about Google +!

What is your favorite social media platform and why?

What challenges do you face utilizing the plethora of Social Media Platforms?

About: Craig Koniver MD blogs at Freelance MD.

Submit a guest post and be heard.

Reader Comments (4)

Is Google+ good for networking? If so, what is your suggestions to increase interaction?

@Noemi,
Networking can mean pretty much anything. If you're looking to connect with patients, you'll be using Facebook and Twitter since that's where all of the patients are. Google +? Not so much. If you're looking to network for business, you'll be using LinkedIn and joining groups like ours: http://www.linkedin.com/groups/Medical-Spa-MD-1921044/about. If you're looking to get answers for specific questions or contact other Members of Medical Spa MD, you can join this site and then contact Members who you would like to network with.

Interaction always comes from one thing online: How much value you can offer to to your audience.

Value, not promotion.

Thank you very much for the input. I'm on it. Currently setting up my LinkedIn account. See ya!

Interesting..You may also have heard about Pinterest and how it has become the new social media rage. I think it would be nice to know if you can tell us more on how to maximize the use of this site to market our cosmetic practice.

08.30 | Unregistered Commenterrusty iron

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