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« Dr. Robert Cohen, Breast Enhancement Specialist In Scottsdale, AZ | Main | Marketing Cosmetic Procedures: Thoughts About Where We Drop The Ball & How We Can Improve »
Thursday
Jun072012

Microderm + Chemical Peel Giveaways As A Marketing Tactic

In our Canyon Lake Med Spa practice, we are always looking for ways to attract new patients, and to give existing patients a “value-added” service. 

We’ve been doing microdermabrasion and chemical peels for many years. April Turner, our medical aesthetic RN, discovered that the 2 procedures done together were mutually complimentary, and could be performed with a minimal amount of time and material cost. We charge $99 for a combination treatment of a microdermabrasion and a medical-grade chemical peel, and do fairly well at this price. But since it is quick and inexpensive to perform, we decided to also make this a “giveaway” at our seminars and marketing events.

This strategy has served us well. We give away this combo treatment to anyone who attends one of our events, or anyone who comes into our surgical or Medical Spa office for a consultation. Some people don’t take advantage of it, but most do. And most of the time they are so happy with the outcome that they follow up the complimentary treatment with regularly scheduled (and paid) future treatments.

We found that this is a great way to attract people to our Med Spa and surgical office events, and it creates an additional revenue source for our business. If you perform these procedures at your facility (and chances are that you do,) you might want to consider this approach for your business.

Reader Comments (3)

We've been doing this for the last few months and it's proved to be pretty effective... We don't just give them away (facials) but use the to reward loyal patients.

In our clinic, we are also offering a discounted series of peel packages to get clients in the door. Sometimes, we also offer huge discounts on rejuvenating treatments like facials. This has been a great strategy in marketing our clinic.

I definitely recommend combining the two! I would only say 1 pass of microdermabrasion..that gives just the right amount of exfoliation to allow easy penetration of the chemical peel. I've noticed fabulous results on clients by using this method. It's gentle, not too aggressive, and won't cause any unnecessary inflammation, which of course can lead to hyperpigmentation!

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