Medical Spa MD is a community of 28,000+ plastic surgeons, dermatologists, & aesthetic physicians practicing cosmetic medicine worldwide. FREE Medical Spa Deals for Clinicians

About   |   Advertise   |   Press   |   Contact

Sponsors & Friends

cosmetic fillers ad

Medical Spa RX Group Buy Program.

medical spa design and advertising

Graphic Design for Medical Spas

Waiting Room Video DVD Marketing

The very best bang for your buck cosmetic marketing!
Watch demo Frontdesk waiting room videos and DVDs.

Medical Spa Training Manuals

Medical spa & laser clinic staff training manuals.

2nd MD
2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.
Read our terms
Newest Comments

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

Entries in Frontdesk Marketing (13)

Thursday
Apr152010

Effective Link Building Strategies to Increase Your Medical Spa's SEO

If you are new to "link building", it really isn't as hard as it seems.

Basically, link building is just a link from another website back to your own medical spa or laser clinic. The more back links your site has, the higher it will rank on the major search engines.

Link building can be very time consuming, but the FrontDesk SEO tool can really help you go out there and find the sites you should be listed on. This saves you a tremendous amount of time.

Because you will be resubmitting the same text over and over again, make yourself a document that you can keep all of your submission text on. This should include your Page Title, your website's URL address, a brief description of your practice, and important keywords. Website submissions also ask for a name of the submitter and email address. I would suggest setting up a email address with Google or Yahoo, one that you only use for submissions, this way your personal email won't become inundated with confirmation and/or spam emails as a result of your submissions.

View: 5 minute video introduction to linkbuilding and SEO

There are several types of link building methods you can do. Some are just basic data submissions, and some are blog and article submissions. I will describe the differences amongst the major link building methods:

Article Submission

There are directories on the web designed just for submitting articles and some for writing blogs. When you submit something you wrote about your practice or even a particular therapy you offer, you can attach hyperlinks to keywords in your article that direct the reader back to your website. Some quality sites are Squidoo, Hubpages, Blogger, and Wordpress.com. Let me show you how this works with just one line taken from a blog I wrote on my own blogpost:

"It's your body and you do have to be careful of who you choose to perform your laser lipo procedure. While no physician can have a 100% satisfaction rate, don't be afraid to ask questions about how long a physician has been performing these procedures, who they trained with, how many procedures do they perform a month, and also if they have any satisfied patients you can chat with. Also, it's important to ask to see a before and after photo book with their patients, and not someone else's."

By choosing a keyword you think your reader would be interested in, you can immediately direct them right to that page on your website with the hyperlinks.

Google considers a "Yahoo Directory" link as a quality back link. Unfortunately, they charge an annual fee of $300. It may be worth submitting to; however, there is no guarantee from Yahoo Directory that your site will be accepted.

Directory Submission

DMOZ is a directory worth submitting your site to. DMOZ is an Open Directory Project (ODP) mainly known as DMOZ which stands for "directory.mozilla.org" and is owned by Netscape. While DMOZ can substantially increase your SEO ranking, it's tough to receive their approval and the entire process could take months. If you are fortunate enough to receive their approval, many smaller directories use the DMOZ directory categories so if you can become listed with DMOZ this would mean you would also become listed on many other web directories as well.
There are other major directories you can submit to such as the BOTW (Best Of The Web) directory ($99/year or $299/permanent).

Social Bookmarking

Social bookmarking is changing in it's effectiveness all the time. In social bookmarking websites, users save links publicly (not personally on their own computers) to web pages that they want to store and/or share with others. Usually, these bookmarks are shared within an individual "group" someone may subscribe to (such as "Laser Hair Removal"). You can add descriptions to your bookmarks in the form of metadata, or meta tags, so that other users can understand what the content is of your bookmark without having to download it beforehand. Different types of "descriptions" can include comments or even reader's votes (favorable or not - like on YouTube or Digg). Again, FrontDesk SEO makes this process relatively easy.

Blog Commenting

MedicalSpaMD is a blog and, like most blogs, it is highly susceptible to spammers like we have all seen and Jeff so diligently tries to eliminate on a daily basis as it can be a true nuisance for people like us who use this site as a valuable tool for your practices.

If you want to find blogs to participate in and comment on, try to find quality blogs that are related to what you do as a profession. Again, FrontDesk SEO can help with this. And when you add your comments, try to make them content-relative because not only do your comments add value to the blogpost in general, they also have greater chance of staying on the blogpost with a link back to your website.

Press Releases

Press Releases have worked well for me, and I'm not too proud to say that I didn't write the ones that really worked. There are a lot of good and bad example press releases out there and I am no exception. Writing a quality press release is an art and, frankly, I don't have the talent for them and pay someone else to do it. Let me give you an example of my own good and bad press release experiences.

While this press release still continues to give my website hits, all it is is words: Paula's Bad Example

Now look at the one I paid Fran Acunzo from Acara Partners to do for us. It includes a photo, links and even video: Paula's Good Example

If writing a good press release including videos and back links is not your forte, then it's worth it to farm it out. Just writing a good press release is half the battle. Submitting it to the right press release agencies that will index it effectively for you is the other half.

Social Media Sites

Social Media sites such as Facebook, Twitter, Flickr and YouTube work very well by providing quality and relevant back links to your site that all the major search engines love.

So, this is back linking in a nutshell and we can really go deeper into the categories, but I fear you will become bored or even glassy-eyed if you're not a geek like me. So if you don't have someone out there performing these activities for you and you really are serious about your web presence, you really might want to take a look at FrontDesk SEO and see what it can do for you. Just remember, building links doesn't increase your website's internet presence overnight. It does take some time, like my good friend Jeff keeps reminding me! In a world of available "instant results", it's hard to be patient sometimes! 

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Thursday
Apr012010

FrontdeskSEO.com

Frontdesk SEO seems to be gaining some momentum with thier front end search engine marketing solution for physicians and medical spas.

If you haven't run a free SEO report on your current website, please do. With something like 98% of potential patients using the web to search for local businesses online, this kind of marketing solution offers the best bang for the buck by far... and it's easy.

Frontdesk offers do-it-yourself SEO software that lets your front desk staff perform marketing functions in just 5 or 10 minutes a day, or you can oursource SEO to experts and have it done for you. And the pricing starts at as little as $59.

Tuesday
Mar162010

Do-It-Yourself & Outsource Search Engine Marketing (SEO)

Frontdesk SEO is Medical Spa MD's newest Select Partner.

View the announcement here.

Frontdesk offers do-it-yourself SEO software that lets you use your front desk staff to market your business. (They offer outsource SEO as well.) You can start for as little as $59 a month which is killer.

If you haven't already, run a free SEO report on your website and see where you rank according to the major search engines.

This is the same system that we use at Medical Spa MD to keep our #1 rankings in all of the major search engines and I can't say enough about the back end and how easy it is to use and works eaqually well for any business or web site. And, if you want to kick it up a notch, the have outsourcing options that use their SEO experts to do the work.

Monday
Mar012010

Free SEO Report for your medical spa or laser clinic website.

Free SEO report for your medical spa or plastic surgery website from Frontdesk SEO.

A free SEO website report from Frontdesk SEO lets you know how your website is ranking on the search engines.

Frontdesk SEO offers do-it-yourself search engine marketing software for businesses who want to use their existing staff—hence the 'frontdesk' monkier—to build search engine rankings, increase visibility for their potential patient population, and drive traffic locally.

Frontdesk has a free SEO report that can give you a feel for how well you're doing in the cut-throat competition online.

And, if you really want to dominate your local market, Frontdesk offers outsource SEO packages that unique, combining monthly phone interviews, press releases, social media, blogging and article distribution to give you some serious marketing power.

Friday
Feb192010

Medical Spa MD: Social Media Webinar Thurs, Feb 25 8:30 EST

Social media has been a hot topic in the business world, but many medical practices are still far behind in their implementation of it, if they're attempting it at all.

One lame excuse is that Facebook is just for kids and college students. Think again: the latest statistics showed that the most explosively growing demographic on Facebook is women 55 and over(http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/), and 45% of Facebook is aged 26 and over.

Many practices are not yet fluent in Twitter, citing the 130 character limit on posts and a userbase smaller than Facebook's. However, Twitter and Google recently announced a deal to index and list Twitter posts in search results. Can you say backlinks?

Want to learn more? MedicalspaMD is pleased to announce our first free webinar in an instructional series on social media and SEO, on Thursday, February 25, at 8:30 p.m. Eastern Standard Time.

Presented by Alex Panagiotopoulos of Freelance MD, the webinar will serve as an introduction to the sites Facebook, Twitter, and Youtube, covering how to set up accounts and a blog that can eventually increase profits and local awareness of your practice.

The webinar is designed for doctors, practice administrators, and support staff who are either starting from square one or want to see how they can do things differently.

There will be a question and answer session at the conclusion, and it will be recorded for future viewing.



Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/189033608

 

Page 1 2

Join Medical Spa MD

captcha
MEDICAL SPA MD
Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.

LEGAL NOTICE & TERMS OF SERVICE