Purchasing Used Cosmetic Lasers

Looking for a used cosmetic laser or IPL?

By Mickey A. Couvertier, CBET, CLRT

Starting or expanding a private medical or cosmetic practice can be a complicated experience. Location is of the utmost importance, followed by branding, and marketing. Staffing, clinical needs, pricing, advertising- all of these things can be an added headache to the whole process… not to mention acquiring quality equipment, and the follow up service.

While all the other parameters mentioned can be worked, and reworked, the one aspect that can make or break your entire practice is purchasing and servicing used medical lasers. There are hundreds of wholesalers, distributors, and other second source vendors offering as wide a variety of aftermarket options as there are options for new equipment, and even more. OEM’s are also in the market, and while basic supply and demand dictates that so many options should be a benefit to the consumer, the process of choosing which devices to purchase is amongst the most discussed, asked about, debated, and argued about amongst clinicians, salesmen, and repair companies alike. I have written this short guide with the hopes of assisting anyone in the market for a used medical laser in making the right decision.

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Medical Spa Classified Ads: Thermage NXT, Cutera Titan...

If you're looking for a used IPL, Thermage NXT or cosmetic laser, check out the cosmetic lasers classified ads section.

Current listings include:

• Thermage NXT
• Cutera Titan Solera
• AeroLase LightPod Laser
• Hoya Medlite c6

If you want to read about or discuss any of these cosmetic lasers you can do so in the Cosmetic Laser & IPL Reviews forum.

Other cosmetic lasers and IPL forums:

• Alma: Accent XL, Harmony XL, Pixel C02
• Candela: Gentlelase, Smoothbeam, Vbeam
• Cutera: Xeo, Solera, CoolGlide
• Cynosure: Elite, Affirm, Cynergy & Smartlipo
• Lumenis: Lightshear, AcuPulse & UltraPulse
• Other IPL & Cosmetic Lasers
• Palomar; Starlux, Slimlipo & SINON
• Sciton: Joule & BBL
• Solta: Thermage & Fraxel
• Syneron: elos, eLight, eMax, LipoLite

Medical Spa Classifieds: Used cosmetic lasers & IPLs

If you're in need of a new or used cosmetic laser or IPL you'll want to check out Medspa MD's classified listings.

Current listings include:

• Palomar Starlux / Medilux / Estelux IPL Handpiece Refurbishing
• Syneron Galaxy with 4 heads
• Vibraderm Microderm Machine
• Medical Director Wanted in North Carolina
• Aesthera Isolaz Laser
• Medical Spas for Sale

See all Medical Spa Classified Listings

New Classified Listings For Cosmetic Lasers & IPLs

We've just finished with our new classified listings area for selling your medical spa, used cosmetic laser or IPL, or even your business services.

We've been using 'forums' to try and offer a place for our Members to be able to sell their used equipment, but that's always been something of a hack. So, we've created a subdomain and put up a dedicated classified listings site - along with our medical spa jobs site - that goes hand-in-hand with our forums where you have access to cosmetic laser & IPL reviews as well as very specific 'how to' threads.

This new site works much better, allowing you to upload images of what you're selling, has integrated Google maps and some really nice contact features that forums just don't provide; like automatically expiring a listing so that you don't have to wonder if that Palomar Starlux you've been eyeing is still on the market.

Right now, you don't even need to register with this site, although that may change in the future.

I want to put a special shout out for a couple of our Select Partners — Medical Spa RX and Frontdesk SEO — who put up the dosh to get this done and are helping to sponsor the site and build out the Business Vendor category so that business will now have truly inexpensive place to add thier services. This was specifically designed for business that sell directly to medical spas — like IPL head refurbising, used cosmetic laser retailers and even marketing companies — to have a place that they can affort do advertise... right where the buyers are. ; )

There are a couple of things to remember.

Used cosmetic laser resellers are welcome to list their entire inventory individually or list their business in the 'Business Services' category.

Note: If you’re listing your business as a provider that sells equipment, technology or services to cosmetic clinics, you’re required to post your listings in the Business Services Category. If you abuse the system you'll be banned.   ; (

Pricing

Some of the listings will cost you a little to post. All listings are for 45 days.

• Individual Listings: $9
• Featured Listings: +$9
• Business Vendors: $45

How to create a listing that sells

One line descriptions don’t do well. If you want to make a sell, follow these rules:

• Be descriptive! Make sure that you include  an accurate, lengthy description if you’d like to make a sell. Studies show that listings with at least 400 words sell more than 4X as well as brief descriptions.
• Add images: Your buyers want to see what they’re buying. You can add up to 5 images. Use them in the listing and don’t just put a link out to your Flikr account.
• Use your email as your contact info: Include your email address in your listing. If your listing sells, you won’t want to keep fielding endless phone calls. Use your phone number in your email responses.
• List your items individually: People want to know exactly what you’re selling from the title. Don’t try to squeeze multiple, different types of products in the same listing.
• Make your title descriptive: Include the product, location and price in the title if you can.

Remember: Only Members may post listings. If you’re not yet a member you can join Medical Spa MD here. It’s free, which is a terrific price.

New Medical Spa MD Products Coming Soon!

There are some new Medical Spa MD products under development for our Members.

I've been exchanging emails with a number of member physicians running medical spas and it has me thinking.

I'll first say that I generally don't like consulting with individual medical spas and don't generally do it. Yes, I've opened seven medspas and, yes, I have helped physicians and trained docs, but I decided long ago that the 'medical spa consultant' is most often a hack, has a terrible business model, and doesn't have any fun. That's not for me.

Many of the emails are general in nature; How can I improve my medspa's website, use patient testimonials, finance my clinic, etc... but there are a few bullet points that stand head and shoulders above the rest in terms of where a physician running a medical spa's concerns lie;

• What technology should I avoid or buy?
• How can I get the best training in new treatments?
• How can I improve my business operations?
• How can I drive new patients and increase my business?

There are a few other secondary contenders but these are the questions most often asked.

We've devoted a tremendous amount of time and effort on providing resources around some of these. You can read through thousands of insider comments in the IPL and cosmetic laser forums to see what other physicians and medical spas think of the technology they're using, or why they didn't buy something. There's also a tremendous number of posts and comments about business operations, marketing, advertising and more than a few about medical training, but I've come to believe that there are also some holes in our offering and some places to improve.

While you can use all of the information on this site to make better decisions, there are benefits to having everything put together in a logical format or product that you can use. While we've been fantastically effective in organizing our members and using our combined group buying power to get Select Partners that offer our Members discounted Botox pricing, malpractice protection, outsourced internet marketing, or postcard marketing there's a lot of insider information that's not so easily packaged up and offered broadly.

However, the feedback that I received from our Medical Spa Training Manuals has me thinking that we should be doing more to offer quality 'how to' products that physicians can actually use to address both their internal operations, and drive more patients and revenue.

The challenge has always been that it's just to much work to take the very best of this information, develop a comprehensive, quality product from it and then train an individual do on how to use it. It's just not an efficient model to deliver individually, without some sort of broader distribution to keep the cost at a manageable level for our Members.

But our growth has now put us in a position that we can scale. ; ) So, about a week ago we decided that we were going to organize and produce a number of new information products to address specific needs for our Members. (If you're not already a Member, join Medical Spa MD here.)

These products are not going to be general information, they're going to be specific 'how to' products that give you simple, plug and play directions that you can implement within days.

Medical spa products that we're working on right now:

• The most comprehensive medical spa operations manual ever developed that details specific treatments and procedures, from how to answer the phone, to how to handle cash, to up-selling. This one product took me literally 16 months to write (when you see it you'll know why) and I used it in every one of my clinics every day. This isnt' some crappy 'template' that you'll get from a 'consultant' who couldn't make any money with thier own medspa and now wants to tell you how to run yours. This one product will change your medical spa into a real business that gives your staff the tools they need to perform at peak efficiency.
• The Medical Spa Blueprint. A complete blueprint that speaks to physicians running medical spas or cosmetic clinics. The Medical Spa Blueprint will be a free strategic and tactial overview of the key points you'll be addressing in your clinic.
• How to drive an extra $120,000 in revenue in one month. Yep. You read that correctly. I'm going to offer a product that's the single most effective revenue producing system I'm aware of. I've used it in every medical spa or cosmetic practice I've been a part of to drive revenue and it's NEVER failed to deliver spectacular results. I've used it to increase monthly revenue at a single clinic by up to $120k without canibalizing existing business. It is BY FAR the single best thing you can do to increase sales. The best thing about this system is that you can use it over and over to actually increase your profit margin with full-price treatments that don't erode your business.
• Outsourcing for your medical spa. I started outsourcing a number of business functions years ago and have been running businesses with full-time outsourced team for the last five years. Most people give up outsourcing because they spend just as much time managing their team as they did when they were doing everything themselves. But if you do it correctly, outsourcing can free you to work on your business rather than just work inside it.
• New site for Medical Spa Classifieds so that you can buy and sell your cosmetic lasers and IPLs.
• New site for Medical Spa Jobs.

These products are going to take some time but as soon as we launch we'll make some general notifications. As always there will be no pressure to buy. If we're offering a product that's not for you, then it's not for you. We'll also be offering Members some introductory offers and additional free downloads that well be available in our Members Only area.

If you've never purchased anything from us (you're not alone), consider looking though the offerings of our Select Partners and making a test purchase. See what your experience is like and compare it with going it alone. We're confident that you'll not only have a better experience that you're having with your existing solutions, you'll be getting a better price.