Healthcare & The Long Tail
/The Long Tail of healthcare is raising its head. Jim Walker has posted an excellent article over on The Health Care Blog about physicians and the long tail, social networks, and search.
Read MoreFlorida Bill Limiting Satellite Offices & Medical Spa Procedures Passes
/The law also restricts operation of a satellite office--only dermatologists
and plastic surgeons can perform Botox, medical microdermabrasion, chemical
peels and laser rejuvenation treatment. That means primary care physicians
and other doctors can only perform esthetic services in their primary
offices.
Read Moreand plastic surgeons can perform Botox, medical microdermabrasion, chemical
peels and laser rejuvenation treatment. That means primary care physicians
and other doctors can only perform esthetic services in their primary
offices.
Are you a medical spa, medspa, medispa, laser clinic, skin center... or other?
/An advanced aesthetic medspa laser clinic and skin center by any other name?
Which fork in the road to choose? Medical spa or medspa was the earliest incarnation of the market. Medispa was another but I've heard Dr. Katz of Juva Laser Center & Medispa twice say that he's registered that word. Laser clinics and centers, aesthetic medical clinics, there are lots to choose from.
What to call your clinic? Anyone have some thoughts?
Are Medical Spas A Disruptive Medical Business?
/Are Medical Spas are a disruptive business that have the possibility of transforming the current medical delivery system?
I would argue that they have the possibility of doing just that.
Medispa Position Paper Urges Watchfulness to Physicians and Consumers
/The American Academy of Cosmetic Surgery has released a white paper to its members and public concerning medical spas, a growing trend in cosmetic surgery. A medical spa is a facility offering a range of aesthetic procedures including both those typically offered in a spa, such as facials as well as non-invasive cosmetic surgery procedures such as fillers and laser treatments.
Read MoreCustomer Analysis & Buying Patterns
/Pain in the Marketplace
Patients want to look better, not different. According to the American Society for Aesthetic Plastic Surgery 39% of women and 22% of men wish that they could change something about their appearance but only 25% of women and 14% of men surveyed said they would consider cosmetic plastic surgery.
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