Wow. This may well be the worst plastic surgery billboard I've ever seen. In fact, it may be the worst plastic surgery ad too.

This is what happens when someone in the clinic thinks they know marketing and advertising.

I've actually seen this billboard. It's along I-15 in Utah and I've driven past it a few times. Each time shaking my head in utter disbelief that anyone describing themselves as an 'aesthetic specialist' could be attached to such bad taste. (And the actual design is worse. Quite obviously the work of a $6 an hour kid that's still in high school.) How could anyone think that this would move a woman to get plastic surgery?

The Gateway Aesthetic Institue & Laser Center is the cosmetic dermatology practice of Dr. Mark Taylor but there's usually a plastic surgeon to be found. I guess now it's 'Dr. Heidi'. According to the Gateway Aesthetic Institue's web site, Dr. Heidi is actually:

Heidi Regenass, M.D., a board certified plastic surgeon who comes to Gateway Aesthetic from Phoenix, Arizona, where she owned her own successful practice.

Dr. Regenass brings an international flair to cosmetic plastic surgery. Dr. Regenass specializes in plastic surgery procedures that rejuvenate the face and body, enhancing one’s natural beauty.

It may well be that this as was designed by Gateway Asesthic Institue and Dr. Regenass didn't have anything to do with it. In that case I feel sorry for her. It's got to be embarrassing to have your name attached to something this crass and trite.

What the Bad Billboard Project says about Dr. Heidi's boob job billboard:

My business used to be housed in an office a few feet from this billboard. Only it was a different billboard back then. I was driving by, saw this, and felt like I couldn’t pass it up. It is poorly designed, to be sure, but I’m not sure that matters so much, at least as far as getting your attention. Whether it would actually result in increased sales, I’m not sure. Probably, since many people don’t appreciate good design, either consciously or subconsiously. As for me, I’m thoroughly offended and would certainly never let Dr. Heidi get her dirty paws on me.