It is necessary to be known by your patients. Some of them research providers before choosing one (Kyruus, 2017).

Going digital is not just about having your own website and updating your social media accounts as often as you would like. You will need to build up your online presence, as because apparently, that is an important factor for many patients when searching for a physician. According to Doctor.com, 63% of patients choose a physician because of their online presence. 

Your medical spa may need to step up on building a digital presence if you may need to acquire more patients.

Website

Your website should be your main source of information about yourself, your medical spa, and all your other procedures. Social media on the other hand acts a supplementary resource, linking you back to your website, and vice versa, your social media accounts should also be in your website.

Keywords could help you be found by potential patients. Your city and a popular procedure are some examples of using keywords for your websites. You could use Botox in New York City. That’s a bit generic, and many plastic surgery and dermatology practices could be using the keyword phrase. You can add in units, before and after, and a certain treatment.

Review Sites

Many experts emphasize the importance of claiming your listing in review sites. Those experts make a good point in doing so, as this helps Google identify you better, and in turn it will appear on Google’s search pages (it could take a while, so you will need to be patient for it). Still, if you are planning to focus on a stronger online presence, review sites are one of your good options.

Social Media

Social media is one of your best tools to build up your online presence. Many of your patients could find you on social media, and could follow your medical spa or your own Twitter. So long as you abide by privacy information regulations, you’re all set. To be noticed more by patients, you will have to update more on all your social media accounts. For example, you can post about what’s new in your medical spa or an event you’re hosting. Follow the Pareto Principle, 80% marketing, 20% about yourself or your medical spa.

Doctor.com. (n.d.). Customer experience trends in healthcare 2018 (Rep.). Retrieved https://www.doctor.com/cxtrends2018

Kyruus. (n.d.). 2017 Patient Access Journey Report (Rep.). Retrieved https://www.kyruus.com/hubfs/Whitepapers/Kyruus_2017_Patient_Access_Journey_Report.pdf?t=1527110475505