How To Add Texting To Your Clinic And 6X Your New Patient Inquiries?

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Allowing patients to use text messaging makes them 6 times as likely to reach out and communicate with you.

6X in anything is a MASSIVE increase, but especially in inbound contacts there's simply nothing else that comes even close to that.

Nobody likes to call.

Asking new patient-prospects to call your front desk is a lot to ask. It's an investment of time, it's slow, you have to call during office hours, and you know that there's social pressure that's going to be applied by the person on the other end. It's a big hurdle and has always cost you those patients who you might have had if only it had been a little less difficult.

You're missing those inquiries, patients and those sales.

But texting is easy.

Sending a text is a much lower 'ask', and that's just what you want as a business; a very easy first step. It's asynchronous so you don't have to worry about office hours or connecting, and there's much less social pressure than talking to someone on the phone.

Best of all, your front desk staff can probably handle 5 times the traffic in texting communications than in phone calls.

Here are the numbers*: (reference)

  • New patients are 6 times more likely to text you than call. 
  • Texting is 10X quicker than phone calls
  • 81% of Americans text regularly
  • 85% of people want to be able to not only receive a message from a business but also answer a message from a business.
  • 98% of consumers want to use texting when communicating with a business
  • 95% of texts will be read within 3 minutes of being sent
  • People prefer text for most scheduling, changing appointments, or confirming reservations
  • Response rates from text are 209% higher than phone calls and 200% higher than email

If you can read those stats as a clinic owner and think that you don't need a two-way texting capability to communicate with your patients and field new inquires...  well, I don't really know what I could say that could help you or your business. Please stop reading.

The simple truth is that you need to find a solution using text messages because it's the preferred method of communication for your existing patients, and it's more productive than what you're doing now.

How much time is actually wasted every week on the phone? Here are my guesstimates:


Common Tasks

Calling to confirm appointment

Call patients to fill a cancelation

Staff time wasted: calling, on hold,
calling back, waiting....

Phone

2-5 minutes

5-30 minutes

50-60%?

Text

40 seconds

2 minutes

0  


Texting is clearly a more productive and efficient system and your patients respond better to it. The only question for you is what to do about it.

How do I add texting to my clinic?

Before getting started there are a few things we suggest doing to ensure that you are successful. The first is setting up your Google My Business listing to accept text messages from mobile searchers. Check out this post for instructions on how to set up Google Click-to-Message for your business.

Next, you’ll want to find a solution that can enable your landline to accept text messages. This will help you maintain continuity and consistency with your contact information, which is an important factor in where your business ranks in local search.

Once your landline is set up to accept text messages, you’ll want to publish that number wherever your contact information is displayed with instructions to “call or text us.” Some places to include it are on your website, on all of your business directory listings, and even in your email signature.

Finally, you’ll want to implement a customer interaction platform to help you manage all of your text message conversations.

More help on that a little later.

Best practices: What would I use text messaging for?

I understand your reluctance to start texting your patients and prospects. Its new and you don’t really know where to start or how to do it. but let's identify a few moments during your patient journey where it makes perfect sense to be using text messaging.

1. SET APPOINTMENTS AND SEND APPOINTMENT REMINDERS One of the biggest frustrations is when patients no-show, but you can eliminate a large number of no-shows by texting out appointment reminders and setting appointments with your customers. It's much less intrusive and time-consuming than having your staff call out and remind customers about upcoming appointments.

There are automated systems that you pay for that do this automatically, but that's all they do. You want a a system that does this and the other things on the list too.

2. BE A RESOURCE TO SOLVE PROBLEMS Not all of the questions your customers have will warrant a phone call. Some are simple and can often be answered with a very short text. Because texting is more visual than a phone call, it allows your patients to use testing in ways that phone calls just don't handle well, like sending a photo. This can eliminate a lot of confusion that might arise if they were to try and describe the problem verbally.

3. LOOK FOR OPPORTUNITIES TO UPSELL Having a texting relationship with your customers will also give you the opportunity to upsell them from time-to-time. This will provide your business with incremental increases in revenue that will not only improve customer satisfaction but also boost your bottom line.

4. ASK FOR FEEDBACK A number of our customers have started to replace traditional customer satisfaction surveys with a text message-based survey. These customers see a higher open and response rate because text messaging is more conversational and less intrusive than a survey. A simple "let us know if we can help in any way" as a text is another touch point of care that patients appreciate and cost's you nothing.

5. CLOSE BUSINESS This might sound crazy to you, but it’s not uncommon for people to make a sale in a text message conversation – even for big-ticket purchases. Just send a special offer to your best clients, or followup on a consultation in a non-intrusive way.

7. COLLECT REVIEWS Finally, you should invite all of your customers to review your business via text message. Building up your online reputation is important because it makes it easy for consumers to find your business via online searches, while also helping to influence purchase decisions.

8. LET PATIENTS TEXT YOU AS A FIRST CONTACT This is a big one... make it easier for patients to take the first step towards your clinic by allowing them to text you as a first contact.

What does all of this?

We started looking at providing a solution for our Members that solves these problems. The company that we chose to partner with is a best-in-class software solution called Podium. 

We contacted them and they agreed to partner with us and put together a special offer for Members. You can see that offer here: https://medicalspamd.com/podium

Here's a little info about how it works to make it easier for prospects to connect with you, to communicate and interact with them, and to get them to help you grow you reputation and business.

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Here's a video showing how new patients can use Podium to text you directly from your own website or from other pages like your Google business page. Now, instead of just being able to call, they can now text, connecting them to your front desk and allowing your staff to respond right from their computer.

  1. User finds you on the web, often on a mobile device or smart phone.
  2. They text you.
  3. You text them back.

It's asynchronous so it doesn't impact calls and no one has to wait, you can send images if you want (like a price list or before and after photos), it's efficient so your teams productivity increases, and it's what your patients want.

And here's a video that shows how Podum's new webchat feature works for brick and mortar businesses like your clinic.

"Podium Messenger makes texting with customers a breeze. 90% of consumers want to use messaging to talk to businesses. With Podium Messenger, stay connected with your customers and answer questions in real-time via text message – all from one centralized dashboard"

So that's really it. This is something that you actually need, that your patients want, and that you're never going to get a better deal on since it's only our Members that get it.

To learn more about how you can take advantage of this Members only deal, just find it - along with other deals and offers - in the Marketplace.

Oh.... and in addition to Members getting better pricing forever for this, you'll also get free training for your entire team online.

Done.

How To Use Your Patients To Grow Your Medical Practice

The best marketing for your clinic is when your patients do it for you.

Word of mouth takes many forms, but it's increasingly being handled online through social networks and search engines. Patients are now researching you online before they call. They look at your reviews. They run searches with your name and "complaints", "malpractice", "lawsuits", "reviews". If you're going to compete, you have to be in the game.

To do that, you're going to need the right tools, which I'm going to show you, but you have to be convinced that they're important to buy and use or you'll just stay with what you know, so I'm going to dive in to why you need them first.

You've got a marketing problem that you didn't have before.

It wasn't long ago when you just needed to be found, and ranking high in searches drove traffic and filled your treatment rooms.

No longer.

Consumers of all types have subtly changed their decision behaviors online and are weighing buying cues much differently than just two years ago. Reviews are seen by prospects as increasingly important in their buying decisions.

That changes the playing field. (Don't believe me? Just keep reading.)

When asked, 90% of people read reviews before visiting a local business. 85% of those people relate that they trust those online reviews as much as they would a family member or trusted friend.

But it goes beyond simply making the first call to your front desk. Consumers spend 31% more money with businesses that have higher reviews than their competitors. It has nothing to do with price, the quality of service, or other metrics. It's the perception in the consumers mind that higher rated businesses are more trustworthy than those with few or negative reviews. There's a simple reason for that I'm sure you're aware of; a review is how the consumer 'felt' about the business after everything else was taken in to consideration; price, value, responsiveness... The star matrix is really a metric of satisfaction at the end result.

Just today I was looking to arrange three business lunches in the coming week. In every case it was the number of reviews and the star totals that made the decision for me.

Here was my thinking:

  • Few reviews? It's too risky; there are safer choices.
  • Lower star rating? Patrons weren't satisfied. Who want's to eat there?
  • Negative reviews by themselves? Tricky... some people are jerks so an occasional bad review is unavoidable, but it's too risky. I'll go somewhere else.
  • Negative reviews with responses? A few negatives is okay. I can trust the positive reviews more and - especially if the business has responded to the reviews - I think they take their reputation seriously. It makes me more confident that they don't want negative reviews and they work harder than others to avoid them.
  • Lot's of reviews (even a few negatives) and a 4+ star rating? That's the place.

And the above is especially true for your clinic.

Think about what you would do if you were deciding between two clinics – both with 4 stars – where one clinic has 5 reviews and the other has 25.

You'll choose the one with 25 every time, and that's costing you patients if you're the clinic with only 5.
 

Do reviews really drive new patients?

Here are the results of a survey we sent out to members showing the importance and value of enlisting patients in your growth strategy. The recipients were selected from a cross-section of members to try and hit all types of clinics; dermatologists, plastic surgeons, medical spas and cosmetic clinics.

Question: What is your most effective marketing?

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Yep. Number 1 and 2 - word of mouth referrals and internet searches - both fit squarely around your online patient reviews. Everything else is a very distant third.

Reviews are a primary traffic driver and trust builder:

  • Reviews are free. Advertising that is completely free of cost is a rare commodity. Reviews let your patients build links to your site and drive new traffic.
  • They're authentic: New prospects want to know what your existing patients think of you. Reviews let them communicate that in an authentic voice that prospects relate to.
  • They build trust: 92% of Americans trust word-of-mouth more than any other form of marketing – even if they don't personally know the person... and online reviews are more trustworthy than testimonials on your site that you have complete control over.
  • Improves your search rankings: Google ranks websites according to their perceived authority and their ability to provide valuable content. Customer reviews can help tell search engines that your brand is established, and when more people online are discussing your firm, Google will rank your site higher in search engine results. It also helps to add links to customer reviews on your site, because Google rewards sites that contain links to other authoritative websites.
  • Lowers your bounce rate: Customer reviews help your business stand out and make visitors to your website more interested in your product or service because of the value others have had. The impact on your site’s bounce rate can be meaningful and can help to trigger higher rankings as bounce rate is arguably one of the ranking factors involved in search results.
  • Previews your star ranking: Many sites that feature star rating systems will show a preview when someone does a search for your brand. This means that a person will not need to click on their page to see that your company was rated favorably, as the star level and the first few sentences will show up on the search results page. Google will sort search engine results based on the number of reviews received, giving you an advantage and an SEO boost. Your good reputation will then precede you, increasing the likelihood that a person will click through and choose you above your competitors.

Reviews are interesting in another way as well; they tell you what's important to your patients and they identify weak spots in your systems that you can address.
 

Do reviews really increase your revenue?

From the same survey, we also asked clinics how much revenue  each new patient added in just the first month. The lifetime value of each patient is dependent upon the clinic type (nonsurgical / surgical) but can be expected to be a multiple of this number.

Question: How much is a new patient worth to your clinic in the first month?

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It's interesting that there's a gap here in the middle, but once I thought about it it made a lot of sense; the clinics we surveyed were fairly well divided between "medical" and "spas"... So if you're a cosmetic medical practice you're far more likely to be on the right of this graph with each new patient spending North of $2000 the first month.

Question: How many new patients does your typical client refer each year?

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Okay, this is were we start to see some hope of shifting the results here to the right if you're getting on board with patient reviews and those reviews are working for you. If you're able to shift that 3 patients a year to just 4, that would equate with roughly a 20% greater delta in your yearly growth and a corresponding increase in revenue and profits. Just a small increase in the coefficient can have a dramatic effect in the end result over time.

That's what we're looking to try and do.
 

What should I do?

The short answer to "what should I do?" is - Do something. Anything. But don't do nothing.

How much less is your clinic worth to someone who wants to buy it if your reviews are negative? How much harder is it to recruit staff? How many patients are you losing that you don't know about.? Simply put, your online reviews are your brand, and an indication of patient trust and satisfaction. Reviews are what people are saying about you to others (which is what your brand is), and you can't just ignore your brand and reputation if you want to have a successful clinic or valuable asset. 

You have 3 options; you can ignore it, you can do it manually, or you can do it automatically.
 

Option 1 - Ignore my online reviews

You can't ignore it... Well, actually I guess you can. After all this is what most clinics do. They bitch and moan about someone leaving a negative review since they know it hurts their reputation, but they take no proactive actions to increase or control those reviews.)They simply float along with the status quo and hope nothing happens.

Here's what ignoring it means:

  • Your competition may not ignore it, which means that they're either taking your existing market share, or they're putting you further behind while you're not even showing up to compete.
  • You're reputation is uninsured: Something really damaging can happen which you won't be able to respond to.
  • You're missing out on every new patient that might have been brought in. You're missing sales, word of mouth, and compounding growth. This is really where you're killing yourself long term.

Pros & Cons: The only pro to this is that it's free, but the cons are legion. If you're ignoring your reputation and new business you're damaging your clinic. Go stub your toe in penance.
 

Option 2 - Do it manaully

Yes, you can do this manually but don't be fooled that it's not a lot of work. It is, but up until now this was the best way that you could address this need and what most clinics have tried to do in some form.

Here's a simple framework of what you should be doing right now at your front desk.

  • Implement operational systems at your front desk check out procedure that is followed for every single patient. (See the Ultimate Clinic Operations Blueprint)
  • Every happy patient should be asked to please leave a testimonial or review on their Facebook page or on your Google Business Listing. You should ask if they would be willing to use their phone to do it right now. (You may want to add a small discount or free product gift if they're willing to do this.)
  • You should contact Tea & Muffins Design to have some postcards made where patients can fill out a testimonial right there that you can use.
  • You should send an email or postcard reminder soon after each appointment. (You'll want to keep track of who has already left reviews or you'll irritate your happy patients with redundant emails.)
  • You should set up a number of Google Alerts to try and monitor when reviews go up so that you can respond to them.

Pros & Cons: We'll, at least you're doing something but this is time intensive and a real pain in the ass to try and manage after the first week. The opportunity cost is huge in the time invested and the "just-one-more-thing-to-try-and-manage" costs.

And there's another problem with this. Even if you're proactive and constantly ask your patients to leave reviews, they don't. 

Have you ever left a review? You have to be really motivated and it's much easier just to do nothing once you're out of the clinic.

But where there's a problem there's also an opportunity.
 

Option 2 - Do it automatically

To be an automated solution you need to have software that is both drop-dead simple to use, and gives you complete control on both Facebook and Google.

It also needs to be easy to incorporate it in to your operations, and use easy workflows; texting review requests, reputation management, notifications, tracking, permissions, and even additional patient interactions.

Here's what this software should do:

  • Needs to be really simple to use: No more than entering a name and phone number. Needs to be used during check-out when patients are most willing to leave you a positive review AND any time thereafter.
  • Needs to be simple for the patient. Needs to work via simple text message, not an app or download.
  • Needs automatic monitoring of my reviews: I want to be notified of every review and be able to respond  in one place, not login to every review site.
  • Needs accounts for each team member: I want track everyone inside the system, and their reviews.
  • Send external texts: I want to be able to send text messages to my patients as followup, reminders, or just to inform them about an offer we have coming up.
  • Let's patients and prospects text me: I want prospects to be able to text me directly from my Google review page or Facebook.
  • Simple... Did I say that already?

Since we're aware that this is a growing need for our Members we took a look at the front-runners in this space. Here are 3 of the top business review software providers to take a look at with their user satisfaction ratings supplied by G2 Crowd.
 

Highest Rated Reputation & Review Management Software

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Highest Rated Ease Of Use Reputation & Review Management Software

Ratings from  G2 Crowd

Ratings from G2 Crowd


As shown above, Podium is the clear winner among business review management software providers both in total user satisfaction and usability - which is critical.

so we contacted Podium and asked them to help us provide their software at a discount for our Members (you).

They agreed.

So, Podium partnered with Medical Spa MD to provide a special offer exclusively to our members which includes both a full Podium account, discounted fees, and special training for your staff in our Training Academy.

Here's a quick video I made to show you how simple it is to send a review request to your patient while they're checking out!

This is exactly how your front desk staff would use Podium when a patient is checking out, or your staff would use it from their cell phone right in the treatment room.

"Hey, would you mind me texting you a review request to give us some feedback?"

Damn that is nice!
 

Here's Podium explaining more about their software.


And about their messaging feature which allows patients who see you online to text you questions, a much easier action to take than calling and talking to someone.

Because reviews are increasingly critical for every business there are startups that are building solutions to fill the need - including using patient reviews to fill your appointment calendar, increase patient satisfaction and compound your patient referrals and word of mouth marketing.  


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Get this special offer from Podium 

Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value). 

This offer is not available anywhere else

4 Reasons You Should Never Buy Paid Patient Reviews, And 1 Reason You Should.

Patient Reviews for Cosmetic Medical Practices

You're getting emailed from companies promising to raise your profile in the search engines by pushing hundreds or thousands of positive reviews, Facebook likes and Instagram shares to your sites and profiles, driving inbound patient inquiries and filling your treatment rooms. Don't do it.

Reviews are seen as one of the most valuable decision-making credibility markers that patients use when deciding who they're going to trust with their face. In fact, 85% of your potential patients trust online reviews - if they find them credible - as much as personal recommendations from their friends and family.  There is, however, a caveat to that trust. Consumers will only trust those online reviews as long as they believe they are authentic.

Here are some survey highlights from the latest 2017 survey:

  • 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day
  • 85% of consumers trust online reviews as much as personal recommendations
  • Positive reviews make 73% of consumers trust a local business more
  • 49% of consumers need at least a four-star rating before they choose to use a business
  • Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
  • Consumers read an average of 7 reviews before trusting a business - up from 6 last year

Since the value of reviews is so high, some medical spas and cosmetic docs have taken to trying to buy positive reviews from bot-farms. Not a good idea. 

Here are just a few of the reasons why you shouldn't buy online reviews for your clinic.

1. IT’S AGAINST THE RULES

The biggest reason businesses shouldn’t buy online reviews is it’s against the terms and services of many online review sites. Businesses that ultimately do buy reviews or post fake reviews on behalf of their customers could suffer legal action or face sanctions.

Yelp has been very active in trying to ensure its reviews are authentic. Its Consumer Alerts program was created to make sure its reviews are properly vetted and provide helpful, accurate information to consumers conducting online research. If a business on Yelp is found to be purchasing reviews, their profile will be tagged with a warning to consumers about the dishonest activity.

The same is true for Google and Bing. If they catch you doing this the penalty can be severe and they will bury your search engine rankings - exactly the thing you were trying to improve.

2. IT CREATES DISTRUST

As we mentioned, online reviews are a valuable tool for both patients as well as clinics. Patients are leery of clinics either posting fake positive reviews on their sites or trying to sabotage their competition by posting fake negative reviews on their competitor’s sites. To ensure that trust is earned, your clinic should make every effort to be transparent in their collection of online reviews and run from shady practices. Patients can be merciless in spreading the fact that you're performing underhanded reviews if you're caught, and it's really easy to catch you. 

If your reviews are unerringly positive and weren't actually written by your patients - with shortcomings included - you're going to get hosed.

3. IT’S UNETHICAL

This one should be obvious but we'll outline it anyway. When you buy online reviews, you are lying to your patients and potential patients. Once they suss that our you're in for some through word-of-mouth backlash and deservedly so.

One thing to note here is that it's often your staff that will spill the beans. It only takes one tech or clinician to wink or drop that "those are all fake anyway" and - even if it wasn't the intent - your clinic's reputation will suffer.

4. YOU DON'T LEARN ANYTHING

When you buy online reviews, you're not getting feedback from your real patients. Reviews can help you identify problems that might exist in your business and gives you the tools needed to fix them. Clinics that are focused on the customer and care about the experience being delivered won’t need to buy online reviews or post fake ones because their customers will be motivated to post positive reviews on their own.

If you're thinking about buying fake reviews, don't do it, just punch yourself in the ear instead.

5. FINAL THOUGHTS AND RECOMMENDATION

The title lied.

There isn't any reason that you should buy patient reviews, but you should figure out how to get and use real reviews from our patients. If you're looking to improve both your recommendations and your search engine results, take a look at the Podium Special Offer for Members. It's the best tool you'll find IMHO and it works extremely well if you use it. You'll also save yourself countless hours of headaches and something like $1500 if you take advantage of the Members offer. Do yourself a favor and check it out or ask for a demo.

Here's Why Podium Should Be Your Reputation Management Software

Getting positive patient reviews that give an accurate representation of your medical spa's reputation used to be hard. Now it's easy.

Receiving negative patient reviews is a bummer, especially when one of your unhappy patients - perhaps with unrealistic expectations - looks to wreck your reputation online. And it's the angry, unhappy patients who can really damage your reputation because their voice or 'comment' is abnormally enlarged since your happy, satisfied patents are not the ones who most often leave you reviews.

It seems that patient reviews fall in to two camps; friends and family who you beg to give you reviews, and unhappy patients who seem bent on destroying your reputation.

No more.

Podium gives you a super simple way to to gather patient reviews from almost all of your patients and build your reputation on Google, Facebook and other review and reputation sites. (Watch the video above to see how easy it is to request a review.)

There are a myriad of benefits for a continual stream of reviews including:

  1. Increasing your SEO rankings and visibility of your clinic for more patient traffic.
  2. Increasing the number of inbound contacts you're front desk is fielding.
  3. Outbound contacts to your existing patients via text message (a 99% open rate)
  4. Control of your online reputation by gaining a massive influx of patient reviews that more accurately show your actual reputation and lessen the effect of a few unhappy patients.

Check out the Podium special offer for Medical Spa MD Members.

Facebook, Google, word-of-mouth all expand your reach - note that Podium handles this use case as well - but reviews can make or break your reputation and either lead to long term success, or abbreviate your opportunities.

You'll notice on this chart that online reputation is critical for  "Medical / Healthcare" businesses. The reviews that you now have are setting the tone for your new patients since a whopping 87% of consumers - including consumers of cosmetic medicine - now search for even local businesses before they contact them. 

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It's often the case that successful clinics are competing in ways that the rank and file don't appreciate, or don't have access to (Asymmetrical Competition), using tools and spending smart money in areas that actually benefit them in the long term rather than just saying yest to the salespeople who walk through the door.

Take a look at the special offer and free setup that Podium is offering to Members.

The Simple Secret To Getting Awesome Patient Reviews.

how to get better patient reviews

Review marketing is the easy way to get your patients to market your clinic for you.

One of the challenges that every medspa or cosmetic clinic has is in trying to get patients to share their thoughts about your practice to their friends. Yep. Word of mouth.

Fortunately, a number of the barriers getting in the way of that have been overcome by software, and others are simply a matter of implementing the right systems.

To start with, you're going to need to get comfortable with the simple practice of asking for a review. Yeah, that's essentially the simple secret; ask. But you have to do it the right way. A recent survey found that 7 out of 10 patients said they would be willing to leave a review if asked. If it's that easy, why do we fail so badly to secure our patients help.

For most people, it comes down to the idea that it's potentially placing a burden on the patient by asking for a favor, or, that if they say no it will be embarrassing in some way. But both of those thoughts are wrongheaded.

When most people, including our patients, are asked for a "favor" they don't see it as a burden. Their perception when you ask them is that you value them and the relationship. Think about it. When someone asks you for a favor your reaction, especially if it's small, is to say yes. Additionally, the mere act of asking can strengthen the perception of the relationship and improve the patient's perception of their relationship with you.

Benjamin Franklin was a master of this.

Throughout his life Ben Franklin built a deep network of friends. However, not everyone was a fan. In his autobiography, Franklin mentions a man who vehemently opposed his candidacy for Clerk of the General Assembly of the Pennsylvania House. No matter how much ‘servile respect’ (a.k.a., kindness in today’s terms) that Franklin showed, this individual’s opinions on Franklin could not be changed. Interestingly, Franklin tried the exact opposite method, and it worked:

Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him expressing my desire of perusing that book and requesting he would do me the favour of lending it to me for a few days.

“He sent it immediately – and I returned it in about a week with another note expressing strongly my sense of the favour. When we next met in the House, he spoke to me (which he had never done before), and with great civility. And he ever afterward manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.

”This is another instance of the truth of an old maxim I had learned, which says, ‘He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.’”

It's a simple emotional reflex. When you do a favor for someone you become tied to their success and happiness in asmall but important way. The act of helping them just a little makes you want to help them more.

One of the hardest parts of asking for a review is not only knowing when, but how to ask for a review.

When is the best time to ask for a patient review?

Many clinics will post something on their Facebook page or just ask in an email. 

Completely useless. You may get an occasional thumbs-up on a facebook post but it does almost nothing to benefit you or your clinic.

The perfect time to get a glowing review of your clinic is just at check out, when the patient is interacting with the front desk and they're inside your clinic. It's the point in time when they're focused on the outcome, or, if it was a consultation, are looking forward to it. It's also the point where you have maximum control of both the way that you ask and what you're asking for.

The best success rate and reviews are generated using a simple system at check out that uses text messaging that you send directly to the phone in their hand.

Here's how it works.

After the treatment or consultation the clinician or technician mentions that the patient will be asked during check out if they would be willing to leave a review. It's explained that patient reviews are incredibly important to the clinic and that they're taken seriously. If the patient would be willing to leave a review, the clinician or technician will take that as a favor.

Then, during check out, the front desk asks if they can text the patient a review request. They can simply click the link, select a 'star rating' and leave a few thoughts. It happens right now, in the clinic, and will take less than 60 seconds.

Patients say yes because it's immediate, it's fast, and it's simple. 

You'll never have success just asking patients to go log in to their online social media accounts and say wonderful things about you. That doesn't work. 

The patients that are willing to go do that are the one's that are not saying nice things about you. They're the handful of patients that are angry. Those patients are really motivated.

So, in looking at how this should work we brought on Podium as a Select Partner and they've agreed to give Medical Spa MD Members both special pricing for their software, and special training for your staff on how to manage your patient review marketing.

Take just a second and see how Podium can help you drive new patients and protect your reputation.

And, if you're smart, you'll try out Podium's special offer for Members. It's a month-to-month service so there's no risk, and when you do it right (note the training you'll have access to) it's a no-brainer.


A special offer for Medical Spa MD Members from Podium.