If the number of medical spas without the words "advanced" or "laser" in their names is less than 60%, I'll eat my left foot.
Naming is some thing that has value. It's also something that I hold near to my heart. There's power in the right name.
Before you tie yourself to a name that's as inane and generic. Take a moment, a month, or whatever it takes to come up with a good name. I once had a physician with five locations ask me in all earnestness whether changing the name from "... Advanced Medical Group" to "... Advanced Medical Clinics" would generate more business.
There's a plethora of semi-bland and cliche names around. How many Skin Deep's and Light Touch's do we need after all. ( I think they make up another 30%)
The worst name I've ever come across.
The worst name possible:
The Advanced Light Touch Laser Group
If you have a worse name than that one I'd like to hear it.