Laser Clinic? Med Spa? Listen and Sell.

Before you laser clinic or med spa staff is selling Thermage, Fraxel or Botox... they'll need to listen.

From the Church of the Customer Blog reports a new study that found customers who feel ‘listened to’ are more likely to buy, and far more likely to recommend you to a friend. Ok sure, hardly a revelation, but the strength of the response was considerable. From their site:

Communispace surveyed 2,196 members of their clients communities -- twenty communities representing fifteen companies. They found that:

  • 82% of community members said they were more likely to recommend the company's products than before joining the community
  • 54% said they were more inclined to purchase products from the company since joining the community