Before you laser clinic or med spa staff is selling Thermage, Fraxel or Botox... they'll need to listen.
From the Church of the Customer Blog reports a new study that found customers who feel ‘listened to’ are more likely to buy, and far more likely to recommend you to a friend. Ok sure, hardly a revelation, but the strength of the response was considerable. From their site:
Communispace surveyed 2,196 members of their clients communities -- twenty communities representing fifteen companies. They found that:
- 82% of community members said they were more likely to recommend the company's products than before joining the community
- 54% said they were more inclined to purchase products from the company since joining the community