SEO is fast becoming a necessity in the plastic surgeon - dermatologist - medical spa - laser clinic space.
The need to get your clinic's site ranked on the search engines (most importantly Google, Yahoo and Bing), has led to a proliferation of vendors, many of which engage in nefarious SEO and SEM tactics that cause a lot of irritation and can actually hurt you in the eyes of the search engines.
A case in point is the 'comment spam' that I regularly have to deal with and remove from Medical Spa MD a couple of times a day. These spam comments used to be the familiar junk websites but there's been an increasing trend towards comment spam from more legitimate physicians and medical spas.
This kind of spam is increasingly an irritation as the amount increases and can cost you dearly as websites start banning the IP address that the comment originates from, removes the comment, and reports your IP address to services that monitor and take action against spammers.
Here's an example of comment spamming that someone represending a cosmetic surgeon in LA, Jay Calvert MD FACS, left on a Medical Spa MD forum thread on marketing and advertising about Solta Medical Thermage and Fraxel.
Jay Calvert MD, FACS
The new name of the company sounds good and much better than before. I've heard of this before and been looking for it. I was planning to have a consultation from them for this anti aging services. I heard they're good on it.
Name = Cosmetic surgeon Los Angeles
Email = Dr.Calvert09@gmail.com
URL = http://www.jaycalvertmd.com
doctors actual email address = email@example.com and firstname.lastname@example.org
Dr. Thomas McHugh
Liposuction and Smart lipo procedures in Houston, Texas is offered at the plastic surgery practice of Dr. Thomas McHugh.
<a href="http://www.tpmchugh.com/liposuction.asp"> smart lipo Houston </a>
Dr. Shelton for Botox in NYC
Being in a profession where appearance and first impressions are important, I decided to have some “work" done. I never thought I would undergo such a procedure but in today's competitive world and being in my early 40s, I decided to take a proactive approach to aging, my skin and my overall appearance, and consulted Dr. Shelton for Botox in NYC, http://www.thenyac.com/botox-dysport/index.html. My life has never been the same since the procedure. http://www.thenyac.com/
You can see from the comment above that it's clearly spam. The grammer is poor, the comment is totally irrelevant, and there's a link and fake email address. This is clearly just an attempt to get a link from Medical Spa MD.
These spamming services typically use low wage Third World labor oversees to try to spam sites that already rank highly in the search engines in an attempt to build backlinks and increase their own rankings. It's crass, it wastes everyones time and lowers the quality of the sites that are spammed, and it doesn't even work that well. Since the quality is so low the majority of these links are removed anyway. Worse, if anyone reads this crap they think you're an idiot that can't write or spell. Who would want to be treated by a cosmetic surgeon or medical spa that can't spell or form complete sentences?
If you're going to insult me (and every other Medical Spa MD Member) by wasting my time employing this kind of BS, you can bet that it's not going end in the result you're hoping for.
So what should you do?
If you actually want to get high-quality website SEO and SEM services as either a do-it-yourself user that employs your front desk staff to do it five minutes a day, or you want to outsource your medical spas search engine marketing SEO experts that speak English and know what they're doing, contact Frontdesk SEO after you run a free SEO report on your site.