In the book, “The E-Myth Physician”, Michael Gerber teaches us that unless your practice can be duplicated, it will never run without you. According to Gerber, if you don’t have systems, then your aesthetic business will ultimately fail because you as the owner must keep all of the plates spinning in order to keep everything functioning. Unless you train your employees to operate your clinic without you always having to be looking over their shoulder, you and your business will suffer from burn-out. Systems and procedures are necessary for the long-term success of any business.
Perhaps the hardest area for doctors to address in their aesthetic practices is daily operations. In each practice there are hundreds of daily routines and processes that take place. These processes are the methods in which things get done by our team members (support staff, laser technicians and consultants). This includes how the phone is answered, how consultations are scheduled, who is responsible for what services, how payments are collected, what paperwork clients fill out, how clients are greeted when entering the office, how clients are placed into the treatment room, how aesthetic treatments are performed, how consultations are conducted and measured, how charts are pulled and organized, and who is ultimately responsible for what.
Each of these areas can have a significant effect on the experience a patient has in your clinic and the profitability of your practice. The importance of these areas should not be under -estimated. If you find yourself working longer hours, getting paid less, feeling less in control and not having fun, then you need to develop an E-Myth practice.
Below is a list of the areas that should be systemized within your aesthetic practice:
A. Pre-Opening Procedures
Step by Step Clinical Treatment Protocols & Procedures
Home Care Instructions
Medspa Build Out
Chart Organization Guide
Spreadsheet Cashflow ProForma
This business plan successfully funded the build out of multliple aesthetic practices. It can also give your existing practice new ideas on how to improve and enhance your operational performance.
Automate your systems, get better results. Check out the Ultimate Clinic Operations Blueprint and find out more.