Does a relaxing waiting room actually generate revenue for your clinic?
Retailers have known for a long time that happy, relaxed customers leave feeling more satisfied, but new research from Columbia Business School concludes that relaxation does more than just make for a satisfied client. It also produces a client who is willing to pay more.
According to the report, "Relaxed consumers think products are worth more than less-relaxed consumers because relaxed individuals tend to think about the value of products at a more abstract level. For example, when bidding for the camera, relaxed participants focused more on what the camera would enable them to do (e.g., collect memories) and how desirable and advantageous it was to own it, whereas the less-relaxed participants focused more on the concrete features of the camera itself (e.g., the number of megapixels it had, the shutter speed)."
All this being said, you may want to make sure that you're creating a relaxing and comfortable enviroment in your clinic even before the treatment.
Here's one example of how you can use video to create a relaxing atmosphere while also sending a powerful marketing message and communicating about your other offerings.