Are you being extorted to keep your medical reputation clean?
Wired.com posted a story about a complaint filed in California that the online review site Yelp.com manipulates the reviews, and therefore the business ratings, through business practices that amount to extortion.
From the story:
“Yelp’s sales tactics amount to high-tech extortion,” said plaintiff attorney Jared Beck in a press release. “The victims tend to be small businesses, such as our client, who often have no choice but to pay Yelp exorbitant sums in order to prevent further harm to their livelihoods.”
Yelp released a written statement in response to the lawsuit.
“The allegations are demonstrably false, since many businesses that advertise on Yelp have both negative and positive reviews,” the statement read. “These businesses realize that both kinds of feedback provide authenticity and value. Running a good business is hard; filing a lawsuit is easy. While we haven’t seen the suit in question, we will dispute it aggressively.”
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