Name: Dr. Daniel P. Greenwald
Location: Tampa, FL
That's interesting: He’s received numerous accolades. He was named one of America’s Top Surgeons by the Consumer Research Council in 2009 and was recognized as one of the Best Doctors in Tampa Bay and one of the Best Doctors in America that same year. He also holds a certificate of Added Qualification in Hand Surgeries.
Can you tell us a little bit on how you started your training in medicine?
I specialize in difficult surgical problems and have developed expertise in corrective and revision surgery. This interest has given me broad exposure to cosmetic surgery and all of its outcomes.
Staffing is always something that physicians are interested in. Can you give us some insight into how you hire and manage your staff and what you’ve learned?
I have very little turnover in my office. All of the staff understand the idea of providing superb client service. A healthy work environment derives from colleagial relationships between all of us: I can’t do my job alone and neither can the staff. We are all there for the patients and our priorities are on education and support for patients’ decisions.
What technologies are you using? What are your thoughts about other technologies available in the market?
I like radio frequency for treating spider veins because there is no risk and reliable benefit. IPL, lasers, and other ablative modalities can be dangerous and need to be approached carefully.
How do you attract new patients?
I depend on word of mouth for referrals. Formal marketing is confined to search engine optimization (SEO). I believe that I have had an unmatched education and, combined with my experience, I am able to provide superior outcomes. My main goals are to get to meet new patients so I can present my best educational efforts. Well informed patients make good choices and often choose me.
What generates revenue into your practice?
My most profitable product is information. Once I provide a thorough answer to a patient’s question they will often choose me for their care. This is my most valuable commodity: my ability to educate.
Do you have a compelling story that drives you to be at your best?
My most memorable patient at present is a young woman with neurofibromatosis (elephant man disease). I have removed hundreds of painful tumors, some dangerous, during more than 40 operations over the past 17 years. She is now 23 and her indominable spirit and constant up-beat attitude in the face of a chronic, painful, debilitating disease has been an inspiration.
What advice would you give to other physicians based upon your experiences?
Stay diversified as a hedge against economic fluctuations. Don’t sell; educate. Treat all patients as you would want to be treated. Each patient needs to feel as though he or she is your biggest priority. Freely give out your cell phone and home phone numbers.
About: Dr. Greenwald graduated cum laude from Princeton University. He received his MD degree from Yale. After a General Surgery Residency in NY he received the first ever Plastic Surgery Education Foundation Fellowship. He finished Plastic Surgery training at the University of Chicago and then took a faculty position at Harvard/Massachusetts General Hospital. He has been in Tampa since 1993.
This interview is part of a series of interviews of physicians running medical spas, laser clinics and cosmetic surgery centers. If you'd like to be interviewed, just contact us.