Step up your practice’s marketing strategy by adopting a or improving your video marketing strategy. According to SEO Experts, Video Marketing will dominate in 2017. What would that mean for your practice?
Well, it means two things.
One is if you have been using video marketing, good for you. You're already doing things that others aren't which is where you want to be on the marketing side.
Two is if you have no intention or have yet to implement video marketing. The challenge: Starting up and competing against fellow physicians who have adopted the strategy.
Video marketing in this age is not limited to the traditional YouTube upload where you introduce your practice or enumerate all the procedures you offer. This marketing strategy has expanded to temporary or expiring content. Snapchat and Instagram Live or Stories are two prime examples, aiding several businesses reach new customers.
It is also an effective marketing strategy because according to Boast video is available across different devices and that could be a better replacement for text.
Many social media experts claim that video also gets reaches and engagement aside from traditional SEO Techniques. According to Hubspot, over 90% deemed video marketing effective for customers to understand a business.
What kind of videos can you put out there? The videos you play in your practice is considered a marketing tool.
1. Procedural-related videos
Your menu of services could be in video form that can be presented in your practice, social media accounts, or on websites. Decide your most popular procedures and select which ones you would recommend. In addition, you can show this bit by doing it on livestream or uploading the procedure on YouTube. This shows your credibility as a physician and your ability in performing procedures.
2. FAQ or Informational videos
Give them an idea about your background, your clinic or practice’s background. Answer all frequently asked questions that all your patients ask about any procedure or your staff or clinic.
3. Review or Testimonial videos
Capture prospective patients’ attention by posting testimonials of your current patients. Reviews are helpful to ensure your reputation and credibility as a physician.
Do not limit your video marketing to only your clinic’s waiting room. Post all your available videos on social media or on your website. You can even utilize Snapchat, Instagram Stories, or Twitter Live.