Surviving and thriving in the cut-throat cosmetic industry of South Florida.
Brian Sidella, founder of Forever Young Medspa sat down with us to discuss how a non-physician running a medical spa competes with a host of physician run clinics in South Florida.
Name: Brian K. Sidella
Location: Cooper City, FL
Having now been in this business for almost 7 years, I’m still amazed at how this industry operates. Most of the players have a planned obsolescence strategy of about a 4 year life cycle and then most force you into a fork lift upgrade. As an example you could have begun 2004 with a Palomar Medilux, bought a Starlux 300 in 2005, a Starlux 500 in 2009 and now an Icon in 2012. Each of these systems represents a six figure investment. Whoever brings to market a field upgradable platform that will last a decade is going to dominate… as for the technology itself we have a pretty extensive suite from Palomar, Cynosure, Syneron, Edge & BTL. We use Palomar for IPL services and 1540 Fractional, Syneron for the Matrix, Cynosure for laser hair removal, Edge for HydraFacial M.D., Syneron for VelaShape & BTL for the Exilis...