Apart from running a medical practice, Dr. Collini is committed to giving back.

Name: Dr. Francis J. Collini
Clinic: Renaissance Center for Plastic Surgery
Location: Shavertown, PA
Website: collini.com

Interesting: Dr. Collini is well-known for his humanitarian and community efforts. He is the co-founder of Community Cares for Kids which donates medical services and training to disadvantaged citizens of Third World countries. Over the past fifteen years, Dr. Collini has performed over three hundred surgeries in Ecuador on children with severe birth deformities and disfigurements caused by accidents and injuries.

What kind of tactices or strategies have you focused on to grow your practice?

I was taught as a resident plastic surgeon that the best way to grow your practice is via the 5 A’s: availability, affability, ability, affordability and attentiveness. In keeping with these principles, I am on call for my patients and the emergency room at Wilkes-Barre General Hospital 24 hours a day 7 days a week. I treat patients with respect and listen to their problems as best as I can. I then provide them with the best and most modern techniques in plastic surgery available.

Television has been the most highly effective marketing medium for my practice. It provides the biggest bang for the buck, so to speak and reaches the most outside people. I also have an LED sign in front of my office that provides up to date information regarding my practice and has proven to be a marketing bonanza.

Which technologies do you see being developed that might impact a plastic surgeon in the next ten years? 

Pills that remove fat or grow hair are on the horizon and I feel that they will negatively impact plastic surgeons...