An insider peek on how he started to care about the quality of health by creating a start up online business.

Name: Steven R. Feldman, MD, PhD
Location: Winston-Salem, NC
Website: DrScore.com

About: Dr. Steve Feldman is a professor of dermatology, pathology and public health sciences at Wake Forest University Baptist Medical Center in Winston-Salem, N.C.  His research studies into patients’ compliance with their topical treatments helped transform how dermatologists understand and manipulate patients’ use of topical medications over the course of chronic disease.  Dr. Feldman’s work has been published in over 500 articles in peer-reviewed journals.  He is the author of Compartments: How the Brightest, Best Trained, and Most Caring People Can Make Judgments that are Completely & Utterly Wrong (Xlibris) and Practical Ways to Improve Patients’ Treatment Outcomes (Informa), he founded the www.DrScore.com

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