Waiting Room Marketing That Sells Automatically

Your waiting room lets you market directly to your patients when they're most receptive, and video triggers the greatest emotional response and patient inquiries into your services and products.

Marketing to your patients in your waiting room should be like shooting fish in a barrel. After all, they're already inside your clinic and they're sitting there waiting for you. If you're smart, you should be using that time to educate your patients about your services and explaining all of the treatments and programs you're providing.

Don't put out damn magazines and don't install free WiFi!! Why the hell are you wasting this golden opportunity?

Here's a list of the most effective marketing strategies and how you might implement them.

Waiting Room Marketing Videos

The very best waiting room marketing is a customized looped video that goes through your service offering; lasers, fillers, Botox, payment plans, financing, packages and whatever else you're offering. They're emotional, they're aspirational,  If you do this correctly it's incredibly powerful and you can count on a slew of new questions, up-sells and cross-sells.

Take a second and view some examples of Frontdesk Custom Marketing Videos >

Note: While the videos all come with music, you'll want to have them looping on mute with just the images or you'll drive yourself crazy listening to the same songs over and over.

Customized Educations Materials

Don't put out general magazines. Instead, build booklets or binders with customized educations materials about your services. You can use the vendors advertising materials to begin but as soon as you can you should look to produce your own materials that explain - from your point of view - the services and treatments from an educational point of view. Patients want this information and it sets the stage for the consultation or treatment room conversations by priming the patient with questions that they can ask. How much do you pay for Restylane? How painful are fillers? What skin type am I? What treatments are synergistic?

Product Displays

Show off the products you are selling in your medical spa.Your products should not be stored in a shelf somewhere. You could probably have patients try out Testers for several products. Make sure the products are visible and accessible by your patients. Not only showing off your products a marketing strategy, it would definitely help your revenue. Make sure they're not expired.

Waiting rooms can be a bore or anxiety inducing, so try out these strategies to put life in your waiting room and see how it works out.

Your Medical Spa's Front Desk

It's easy find sub-par front desk staff in medical spas.

I got this complaint (I'm not sure why it was even sent to me) of someone who ended up leaving a clinic less than impressed...

Here's the comment:

If you're a cosmetic surgeon, a cosmetic dermatologist or even a cosmetic dentist, the gals at the front should somehow represent your practice. Your's have much to be desired.

I recently had an appointment at your clinic I was able to make the following observations.

  1. She had blackheads
  2. Too little makeup (which made the blackheads visible)
  3. Chewing gum
  4. Her hair in a ponytail in a way that looks like a rat's nest thingy
  5. Wearing some kind of jammy looking top.
  6. Could have used a more supportive brassiere.

I left very disappointed...These things should never be seen in any medical spa.

The front desk should be the bus drivers! It means they are the first person you'll see when you enter the bus and the most likely person to cause an accident. Do you understand? If you don't like the sight of the girls you see out front, then there's something wrong about the "Aesthetic" services you're providing.

Now, look at your girls out in front. If they look anything like what I observed, then you should talk to them. Perhaps you need a dress code. Maybe you should provide them the product and treatments that your office is offering. Pamper your staff a little. Besides, it will be easier for them to sell your services since they have first hand experience.

However, one should not be to brash in saying these things since people can be very sensitive, especially women. Consider it from a perspective of a prospective client when they walk through your door. Will they wonder, "why doesn't the front desk person look anything like the product they're offering?" and "what's she doing in a place like this? She doesn't seem to belong".

While the email is obviously not actually for me since I no longer own any clinics, the sentiments represented are spot on. I don't know what clinic gave rise to this email but you'll want to make sure that your medical spa's front desk represents you the way you'd want it to.