Do-It-Yourself & Outsource Search Engine Marketing (SEO)

Frontdesk SEO is Medical Spa MD's newest Select Partner.

View the announcement here.

Frontdesk offers do-it-yourself SEO software that lets you use your front desk staff to market your business. (They offer outsource SEO as well.) You can start for as little as $59 a month which is killer.

If you haven't already, run a free SEO report on your website and see where you rank according to the major search engines.

This is the same system that we use at Medical Spa MD to keep our #1 rankings in all of the major search engines and I can't say enough about the back end and how easy it is to use and works eaqually well for any business or web site. And, if you want to kick it up a notch, the have outsourcing options that use their SEO experts to do the work.

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Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Social Media Marketing: Part 1

Last week we had a webinar on social media marketing and more than 70 Medical Spa MD Members signed up. I'd expected somewhere from 10-15 so having 70+ surprised me somewhat.

Alex Panagiotopoulos of Freelance MD explains basic Twitter functions for physicians running medical spas, laser clinics, and cosmetic medical practices

We had intended to post the entire webcast but, due to some technology issues, the audio wasn't usable. So, Alex was kind enough to recreate the entire presentation in smaller parts.

We'll be posting a number of 'how to' videos as they're available around social media marketing with easy step by step instructions, from how to set up your Twitter account, to advanced techniques on Facebook to attract followers and promote your medical spa.

This video is the first in this series, Social Media Marketing for Medical Spas: Part 1, Alex goes over setting up a Twitter account correctly.

Setting up a Twitter account for your medical spa, laser clinic or plastic surgery practice. of course you'll want to follow Freelance MD and Medical Spa MD on Twitter.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Social media is growing and your cosmetic medical practice can benefit from it's growth with Twitter, Facebook, Blogging, SEO and do it yourself search engine marketing.

Free SEO Report for your medical spa or laser clinic website.

Free SEO report for your medical spa or plastic surgery website from Frontdesk SEO.

A free SEO website report from Frontdesk SEO lets you know how your website is ranking on the search engines.

Frontdesk SEO offers do-it-yourself search engine marketing software for businesses who want to use their existing staff—hence the 'frontdesk' monkier—to build search engine rankings, increase visibility for their potential patient population, and drive traffic locally.

Frontdesk has a free SEO report that can give you a feel for how well you're doing in the cut-throat competition online.

And, if you really want to dominate your local market, Frontdesk offers outsource SEO packages that unique, combining monthly phone interviews, press releases, social media, blogging and article distribution to give you some serious marketing power.

Social Media Marketing Webinar TONIGHT! Thurs, Feb 25 8:30 EST

Freelance MD: Social Media Marketing Join us for a live Webinar on Thurs, March 25 Space is limited. Only about 12 seats remaining! Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/189033608 Freelance MD's Social Media Marketing Webinar presented by Alex Panagiotopoulos of Freelance MD, the webinar will serve as an introduction to  Facebook, Twitter, Youtube, and cover how to set up accounts and a blog that can eventually increase profits and local awareness of your medical spa or cosmetic practice. The webinar is designed for doctors, practice administrators, and support staff who are either starting from square one or want to see how they can do things differently. A Q&A session will follow to ensure that all of your questions are answered. Title:   Freelance MD: Social Media Marketing Date: Thursday, March 25, 2010 Time: 8:30 PM - 9:30 PM EDT After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer

Medical Spa MD: Social Media Webinar Thurs, Feb 25 8:30 EST

Social media has been a hot topic in the business world, but many medical practices are still far behind in their implementation of it, if they're attempting it at all.

One lame excuse is that Facebook is just for kids and college students. Think again: the latest statistics showed that the most explosively growing demographic on Facebook is women 55 and over(http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/), and 45% of Facebook is aged 26 and over.

Many practices are not yet fluent in Twitter, citing the 130 character limit on posts and a userbase smaller than Facebook's. However, Twitter and Google recently announced a deal to index and list Twitter posts in search results. Can you say backlinks?

Want to learn more? MedicalspaMD is pleased to announce our first free webinar in an instructional series on social media and SEO, on Thursday, February 25, at 8:30 p.m. Eastern Standard Time.

Presented by Alex Panagiotopoulos of Freelance MD, the webinar will serve as an introduction to the sites Facebook, Twitter, and Youtube, covering how to set up accounts and a blog that can eventually increase profits and local awareness of your practice.

The webinar is designed for doctors, practice administrators, and support staff who are either starting from square one or want to see how they can do things differently.

There will be a question and answer session at the conclusion, and it will be recorded for future viewing.

Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/189033608

What Should Your Medical Spa Post On Facebook

We started with what to do if your medical spa doesn't have any Facebook fans. But 'content' that your patients want is what will drive readership.

Once your medical spa or plastic surgery marketing page is built and you've have a kickoff to get local potential patients aware of you, you should have at least several dozen people on your Facebook and Twitter pages.  The next step? Engaging them.

Always keep in mind the kind of in your face exposure this is going to bring.  When people are your fan or follower, whatever you write is going to appear in their "feed."  When people sign in to Facebook and Twitter, they are presented with a list of posts from everyone they have opted to follow. 

For example, when your made-up cousin Sally logs in to her Facebook account, she sees a post from her college boyfriend, a note from her mom, an invitation to a Tupperware party from her neighbor, and if she is a fan of your practice, your latest post.

If you are posting things that don't interest her, it is extremely easy for her to delete you from her account.  If you are posting things that interest her or add value to her Facebook experience, it is extremely easy for her to recommend you to her friends. If you don't have something good to say, don't bother! 

Facebook is great for embedded multimedia like pictures, video, and links, so simply writing text like "Come in and get Restylane for your lips, everyone is doing it!" is like buying a Ferrari and keeping it in first gear.  Instead, show people why they should come in and get Restylane injections.

An easy to digest mix of entertainment, usable tips, and reality content that shows off what you do best is a winning formula.  For example, over the course of a week, you could compare "The Octomom" Nadya Suleman's "trout pout" lip filler results with your own before/afters, have your aesthetician give ten winter makeup tips, and post a hand-held video (using a FlipHD video camera) that one of your assistants shot of you performing a procedure.

Posting your own reality content can even garner local media attention, just for the novelty that you are performing cosmetic surgery or injecting Botox live on Facebook. 

Any of this content that showcases your expertise in a fun and interesting way provides you with easy exposure.  Keep your website URL and phone number in several places on your fan page, so if someone sees something that sparks their interest, they can get in touch with you.

The biggest follow up question many doctors ask after this is, "How often should I post?"  As it says above, if you don't have something good to say, don't bother. Just posting endless plastic surgery liposuction ads or touting your laser hair removal treatments is a short trip to the off-list. But, if you have quality content, then set up a schedule and figure out what you'll do for the next month. 

Give your patients a feeling that they know you. A post every other day is fine to start and the more personal the content is, the better.

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Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.