Powerful Marketing For Your Medical Spa: Social Proofing

Increase conversion rates of cold sales emails through social proofing!

Social proofing is a psychological phenomenon which influences someone to think that you are great after knowing that other people think you are great. It is informational social influence where people assume or conform to other's actions in an attempt to reflect the correct behavior for a given situation.

This is useful especially when you are communicating to your potential customers for the first time, as when you are cold emailing them.

Social proof is also notable on social networking sites such as Facebook, Twitter, and Instagram. The more followers you have, the more trustworthy and reputable you appear to be.

Product reviews and ratings are relevant for American consumers. Statistics says that more than 70% of them look at product's site and its reviews and ratings before deciding to purchase a product.

Several techniques of social proofing can be utilized, including mentioning in your email the patrons of your product, perhaps a famous company which is also your client, a famous investor, or the person you know in common in the mail.

It shows your potential customer that others have also taken the action that your company wanted them to take, whether purchasing or subscribing. Research shows that when a famous customer is mentioned at the bottom of the email, replies in the cold email doubled.

In a study of 10,000 accounts at a German bank, it was shown that customers who came from customer referrals had 16% higher lifetime value than those who came from other acquisition sources. Social media has sparked dozens of different ways to provide this kind of social proof.

Facebook widgets that show other Facebook friends that “like” a brand, Twitter’s display of people you follow that also follow another person, and the various ways that company offer rewards for referring others to the brand are all examples of this. Perhaps you might also want to mention present customers with established positive reputations.

These influencers are seen more positively with association. A shared LinkeIn Connection may also be mentioned. It was found that when you point out a shared connection with someone in common, 25.5% of the people who received the email opted in to have a further conversation about the product compared to the 4 % who received the basic mail.

Testimonials, accompanied with corresponding faces, are one of the most persuasive forms of social proof out there. Compared to statistics, stories and real-life experiences by other people are more trustworthy and persuasive because these examples touch our hearts and mind.

Optimizing Your Clinics Email Marketing

Email marketing is a good way for businesses to engage both potential and existing customers. In 2015, email users are nearly around 2.6 billion and this is expected to exponentially increase to over 2.9 billion in the year 2019.

medical spa email marketing

Emails are very useful in the business world and as well as consumers - mainly due to its use for notification consisting of online sales.

Further, survey says that 91% of consumers check their email at least daily and 55% of companies surveyed say they generate more than 10% of sales from email.

Data from the Direct Marketing Association reveal that 66% of online consumers made transactions out of an email marketing message.

Email marketing allows you to be efficient. You can save a lot of your precious time after optimizing your autoresponder sequence or your sales funnel. Automation takes over and does most of the work for you.

But first, you have to plan about the results you want to achieve when hatching plans to grow your list. Map out how email marketing can be incorporated in your overall marketing scheme.

So, how do you improve your patient interaction through email marketing?

Start with what you write as a keyword in your subject line. A study shows that those with keywords confirm, features, upgrade, magic and raffle are likely to be reported as spam so it is best to avoid them unless you were able to built up a list that really trusts you and your brand.

Make a great first impression on your new subscriber through the welcome email or the autoresponder sequence.

When do you send them?

Try sending them on days other than Tuesday and Thursday and email your customers between the hours of 2 PM and 5 PM.

MailChimp’s Email Genome Project reveals that more mails are sent on Tuesday and Thursday than any other day of the week so you might want to test sending emails on other days so you will have less competition. This will pave the way for increased inbox space and click through rates.

People are more likely to open their email between 2 PM to 5 PM, regardless of time zone, according to the Email Genome Project.

Where do you link your email?

Try sending your email traffic to a dedicated landing page because this is usually the one that has a higher conversion rate. Also, you might want to include social share buttons in your emails as this can also generate higher click through rates.

Got other email marketing advices? Share them by posting your comments below. =)

The 7 Deadly Sins Of Medical Spa Email Subject Lines

Make sure your medical spa's emails get opened by avoiding these deadly email sins.

Email is easily the most simple and effective way to let your patients and clients know about what's going on at your clinic, so making sure that your email is opened can mean thousands of dollars in revenue. Craft your email subject lines and you'll increase your open rates while running afoul of one of these email sins will ensure that your message is deleted or sent to the spam folder.

If you're a Medical Spa MD Member you'll have received the occasional email from us announcing a new free deal or a special offer for your medical spa.

Here's the list of don'ts that we run through before we hit send.

  1. Hubris (haughtiness, pride, or arrogance): Nothing will make you look like a stuck-up snotty-ass quicker than talking down to your audience. You're asking for a favor from someone. Don't ask like they owe you one.
  2. Boring: Dull little subjects aren't whipping your patients into a frenzy, are they? How many 'Botox On Sale This Week' emails can anyone be expected to open? Add a little zest without going overboard and make sure that your subject speaks to your patients needs and interests, not your own.
  3. Length: Most email software will cut off subject lines after 60 characters (including spaces), but who want's to read a subject line that long anyway? Stay under 10 words if you can. If you can't... do it anyway.
  4. Ambiguity: Don't hide your intent or make someone work to figure out what your email is about. Write a subject that's clear and direct.. like the headline of a news story.
  5. Redundancy: Simply repeating your medical spa or laser clinics name isn't building your brand. Your emails subject line is the one thing that is sure to be read and it's valuable space. Make sure you're making it short and action oriented, not simply redundant.
  6. Spammy: If there's a hint of spam you've got multiple problems; first, you may not even make it into the inbox since everyone now has email filtering software that will assign your email to the trash, and remember the sending address as being spammy. Second, it hurts your reputation with the recipient and makes you look like you couldn't care less about the recipient.
  7. Just because: There are many clinics that send a monthly email 'newsletter' just because they've seen others do it but they don't take the time to actually say anything or provide value (and just promoting yourself shamelessly isn't value). It may seem like a good idea but make sure that you actually have something to say before you open your mouth. Send drivel and your open rates will drop into the basement.

If you want  results - and email can create great results - have a strategy and a plan that avoids these sins and craft your maketing message before you click 'send'.