Powerful Marketing For Your Medical Spa: Social Proofing

Increase conversion rates of cold sales emails through social proofing!

Social proofing is a psychological phenomenon which influences someone to think that you are great after knowing that other people think you are great. It is informational social influence where people assume or conform to other's actions in an attempt to reflect the correct behavior for a given situation.

This is useful especially when you are communicating to your potential customers for the first time, as when you are cold emailing them.

Social proof is also notable on social networking sites such as Facebook, Twitter, and Instagram. The more followers you have, the more trustworthy and reputable you appear to be.

Product reviews and ratings are relevant for American consumers. Statistics says that more than 70% of them look at product's site and its reviews and ratings before deciding to purchase a product.

Several techniques of social proofing can be utilized, including mentioning in your email the patrons of your product, perhaps a famous company which is also your client, a famous investor, or the person you know in common in the mail.

It shows your potential customer that others have also taken the action that your company wanted them to take, whether purchasing or subscribing. Research shows that when a famous customer is mentioned at the bottom of the email, replies in the cold email doubled.

In a study of 10,000 accounts at a German bank, it was shown that customers who came from customer referrals had 16% higher lifetime value than those who came from other acquisition sources. Social media has sparked dozens of different ways to provide this kind of social proof.

Facebook widgets that show other Facebook friends that “like” a brand, Twitter’s display of people you follow that also follow another person, and the various ways that company offer rewards for referring others to the brand are all examples of this. Perhaps you might also want to mention present customers with established positive reputations.

These influencers are seen more positively with association. A shared LinkeIn Connection may also be mentioned. It was found that when you point out a shared connection with someone in common, 25.5% of the people who received the email opted in to have a further conversation about the product compared to the 4 % who received the basic mail.

Testimonials, accompanied with corresponding faces, are one of the most persuasive forms of social proof out there. Compared to statistics, stories and real-life experiences by other people are more trustworthy and persuasive because these examples touch our hearts and mind.

Optimizing Your Clinics Email Marketing

Email marketing is a good way for businesses to engage both potential and existing customers. In 2015, email users are nearly around 2.6 billion and this is expected to exponentially increase to over 2.9 billion in the year 2019.

Emails are very useful in the business world and as well as consumers - mainly due to its use for notification consisting of online sales.

Further, survey says that 91% of consumers check their email at least daily and 55% of companies surveyed say they generate more than 10% of sales from email.

Data from the Direct Marketing Association reveal that 66% of online consumers made transactions out of an email marketing message.

Email marketing allows you to be efficient. You can save a lot of your precious time after optimizing your autoresponder sequence or your sales funnel. Automation takes over and does most of the work for you.

But first, you have to plan about the results you want to achieve when hatching plans to grow your list. Map out how email marketing can be incorporated in your overall marketing scheme.

So, how do you improve your patient interaction through email marketing?

Start with what you write as a keyword in your subject line. A study shows that those with keywords confirm, features, upgrade, magic and raffle are likely to be reported as spam so it is best to avoid them unless you were able to built up a list that really trusts you and your brand.

Make a great first impression on your new subscriber through the welcome email or the autoresponder sequence.

When do you send them?

Try sending them on days other than Tuesday and Thursday and email your customers between the hours of 2 PM and 5 PM.

MailChimp’s Email Genome Project reveals that more mails are sent on Tuesday and Thursday than any other day of the week so you might want to test sending emails on other days so you will have less competition. This will pave the way for increased inbox space and click through rates.

People are more likely to open their email between 2 PM to 5 PM, regardless of time zone, according to the Email Genome Project.

Where do you link your email?

Try sending your email traffic to a dedicated landing page because this is usually the one that has a higher conversion rate. Also, you might want to include social share buttons in your emails as this can also generate higher click through rates.

Got other email marketing advices? Share them by posting your comments below. =)

Botox Business For The Holidays

It's the time of the year where your patients are confronted with family parties and get-togethers... and it's a reminder that they're another year older. You could be the Santa they're looking for.

Look, you're probably already doing the basics with things like gift certificates and perhaps an email offer, but you might want to take stalk about what you could do to really boost your sales here.

For day spas it's common to do 50% of their yearly sales in December as gift certificates, leading to some very lean months in spring when they have to redeem them all. This can cause serious cash flow problems as clients fill your treatment rooms with no sales. There are a couple of tricks I've seen to deal with this that can mitigate the effects. 

• Selling your gift certificates with some restrictions at a discount. You can stagger your gift certificates so that you push treatments or sessions into the summer or fall. On way is to sell your gift certificates by 'quarter' (spring, summer, fall, winter) with specific dates, then discount the ones farther out. By keeping track of purchases you can see what the discount should be to give you some control over when redemptions come in. Spring would certainly be full price but you might try scaling from 10% to 30% discounts for summer, fall and next winter. The fact that you're giving a 30% discount for a gift certificate that you sell for next winter is more than mad up for by getting payment up front, and the occational "breakage" that goes will all gift certificates.
• Bundling treatments and services. Purse strings generally loosen over the holidays and, if you're not greedy, you can take advantage of this by bundling services that effectively boost your revenues. Tying your normall laser hair removal bundles along with an introductory Botox or filler treatment at a discount can give your patients a sense that they're lessening the cost and risk by getting a deal. (Don't do this all the time lest you fall into the trap of becomong a discounter where that's always expected.)
• Memberships. One of the big moves that can give you regular recurring revenue (what eveyone wants) is to begin offering memberships. I'll go into that in a different post but you should be aware that memberships, while tricky to implement and get right, can dramatically change your clinic into a real business. Memberships allow you to tier your services, create some scarcity, engender a feeling of exclusivity with your high-revenue patients, and give you some vision into your future income. Yep. I'm definately going to have to deal more with memberships.

Create a relationship with your clients this holiday season and use that relationship to keep them coming back. Looking for new customers is more tedious and costly than maintaining regular customers. Gifts have always cemented relationships.  Use this time honored tradition to create some of your own!

Make Sure Your Medspa Staff Meet Their Sales Goals

Technological advancement is all around us. It would be advantageous to make use of all the available online applications and technological trends to reach your clincs sales goals, rather than unduly stress yourself out by not utilizing the available tools at your fingertips.

ELECTRONIC NOTEBOOKS

Using electronic notebooks such as the Evernote suite may come in handy when you do some scheduling, note-taking, and even have effective meetings by presenting your work as it evolves. This app has also a voice recognition feature and even allows you to sketch a whiteboard type image to facilitate communication with your prospective client.

According to Evernote developers, this application allows you to bring your life's work together in one workspace. It also allows you to collaborate with your colleagues and create more opportunities for your team. Also, it has a function which allows you to keep track of tasks, and write notes without the need of the conventional pen and paper.

A comparable application to Evernote is Microsoft's OneNote which allows you to sync and open your notes while using a your computers, tablets and phones. There is also Springpad, an app which is designed to automatically guess what you have clipped from the web or uploaded to your notebooks and then organize it without your help.

SOCIAL MEDIA MARKETING TOOLS

When you would need to generate more leads and reach out to your potential customers, here are some tools that will help you reach your sales quotas: There are tools that allow you to monitor when your brand is mentioned on social networks, blogs, or forums.

The app Mention allows you to monitor your brand presence and even monitor keywords that you want to keep track of. If you have your own Twitter, Facebook, LinkedIn and Google account, Buffer is a social media tool that sends your updates to the your social networking sites. It also tells you when is the best time to make updates based on your updates.

Collaboration with your team can also be done so your accounts are up to date. Other tools include Feedly for content discovery, Twitter Counter for tracking the progress of your tweets, and Bottlenose which displays information based on its order of importance.

A provider of marketing intelligence service such as InsideView and Data.com may help you in making decisions about your sale territory because these provide your with valuable marketing data useful in accelerating your sales.

Using these available and easy-to-use technologies may greatly improve your business' performance. With these apps, ease of communication and coordination among you and your members is facilitated, making it easier for your to achieve your sales targets.

Mommy Makeovers for Mom's Day

Mother's day is just right around the corner. Husbands and children are thinking about ways to make this day special for moms. A makeover and pampering may just be the right gift for her.

Mommy makeover is a marketing strategy and a marketing term which has gained popularity over the years. In a study conducted by the American Society of Plastic Surgeons, 62% of mothers who want to regain their youthful look before giving birth.

Mothers who want to restore or improve their post-pregnancy bodies undergo multiple plastic surgery procedures which include tummy tucks, liposuction, breast implantations and breast lifts.

Medspas may capitalize on this by providing discounts for bundle procedures, especially with the celebration of Mother's Day.

Medical Spa MD Report: What Is The Total Income Of Your Clinic?

What is the total income of your laser clinic or medical spa per month?

From the Medical Spa MD Physician Report Volume 1According to the respondents to the first Medical Spa MD Physician Report, the largest number of medical spas is making somewhere between $25k and $100k per month.

Another positive note regarding our sample population; there is a nice variety of business sizes, again offering a wide range of perspectives with the highest percentage of the group falling between $10,000 and $100,000 in revenues per month. This, along with the clinic size (next question) appears to indicate that most of the clinics surveyed are operating with a single physician.

What's also interesting is that we have some very large clinics responding with 6% indicating that they're grossing more than half a million dollars a month. These clinics are probably the same ones that have a staff size of 20+.

Become a Member to receive the Medical Spa MD Physician Report. You can find the report and more freebies here.

Want to contribute to the next report? Learn more >

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