7 Ways To Engage Med Spa or Plastic Surgery Patients On Your Site.

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First, if you're not blogging for your medical spa,  laser clinic or plastic surgery practice you're probably still using a rotary-dial telephone. Start.

Your patients are busy, and in order to gain and keep readership on your site you need to provide your existing and potential patients with information that makes their lives better, easier, and less stressful. Laser clinic or cosmetic surgery websites face the temptation of turning every post into a dry marketing appeal. It’s up to you as the physician or clinic owner to overcome that obstacle and provide your med spa patients information about your services in a quick and easily digestible way.

So the question is... How do you do that? Here are seven ways you can engage readers of your med spa or plastic surgery blog and keep them coming back.

1. Offer Real Medical Advice

You've got real medical experience, share it. (Yes, you do have to be careful so you don't get sued but post a clear disclaimer and be smart about your 'opinion'.) If you like Thermage or Fraxel, say it. The very best way to gain loyal readers is by sharing your knowledge and giving them practical information they can use to make decisions. You can give your readers an instant benefit by avoiding abstract ideas and providing specific tips, advice and tools they can use right away.

2. Talk to Your Existing Patients

You’re already ahead of the game with this one, because your existing plastic surgery or med spa patients already have a connection to you, otherwise they wouldn’t be reading your blog. Better yet, impressing them leads to greater word of mouth referral. Get to know them by keeping an eye on comments (allow comments on your blog and don't delete them unless they're way over the line), watching for trackbacks and listening to feedback in other forums. All of this input can be material you can use to make your posts resonate with your individual readers.

3. Share Personal Stories

Business is business and personal is personal, right? Not anymore. Today there is an increasing amount of overlap between the two, and people want to know a little more about the person behind the med spa, laser clinic or plastic surgery center, beyond a cv and medical marketing speak. So give a little of yourself to create a stronger relationship with your readers. Women (and our market is women) want to know that they can trust you. If all you ever post is your latest laser hair removal ad, you're just not as trustworthy as a the plastic surgeon who loves his kids and has a dog.

4. Go Non-Surgical Again

Throw in an occasional post that’s not exactly med spa or plastic surgery related. If it bombs, it bombs and you know to go a different route next time. But if it is successful, you can insert some comic relief, mindless banter and maybe even a personal story as listed above to give your patients a brief change of pace. Talk about how expensive Botox is. How Thermage charges for every tip you burn. How you worry about providing the best patient care.

5. Keep It Short and Sweet

You could probably write some very long posts when you’re discussing your latest business endeavor or what it took to build out your med spa or plastic surgery practice. If that much information is necessary, split it up into a multi-part series. Use lists, subheads and images to break up heavy content whenever possible.

6. Share The Conversation With Your Patients

Ask directed and specific questions at the end of your posts to encourage reader commentary. For every few posts where you provide advice, throw in a post that asks for the answer. Involving your readers will give them an opportunity to take an active role in your blog. Ask them if they'd like a membership as part of your offering. Talk about your patient referral perks. Ask who they think provides the best patient care. Ask if they can help your med spa provide better care...

7. Give Potential Patients What They Want

Carefully read the comments provided by your existing and potential patients. They are invaluable because they allow you to tailor your posts to the information your readers are asking you to provide. Acknowledge the comments, answer the questions, and address the requests and you’re on your way to building great relationships with your readers.

8. Bonus: Protect Your Med Spa or Plastic Surgery Practice

OK I said seven ways. Here's a bonus.

Of course I'm not a lawyer... (see how I carfully did that) but your medical opinions are your own. Keep a clearly defined page that states that the content of your site is not to be used as medical advice and shouldn't be acted on without consulting a physician. There are any number of medical blogs that write about specific cases with this kind of disclaimer in place.

If you've got a med spa, laser clinic or plastic surgery blog, how do you work it?

Laser Lipo ~ One Lump, or Two?

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I like to regularly read through various self-help forums to understand the patient’s point of view on the types of procedures we perform. (Laser Lipo, SmartLipo) I believe in doing so, it can help fine tune our procedures, prepare us better for responses to patients with similar experiences, and help us perform overall better customer service.

One of the common complaints I have continually come across was lumps and bumps patients have experienced post laser lipolysis. Many seem somewhat traumatized by the bumps, others state their physicians have given them no explanation or even treatment for the lumps.

Let me first preface that this is in no way comparable to the lumps and tracts after traditional liposuction for reasons we’re all well aware of. In fact, many of our patients are coming in to have those lumps and tracts removed with laser lipo. Patients need to be well educated about the healing process of the lymphatic system, underlying tissue layers, the remaining layer of fat post laser lipolysis, and that lumps can be part of that process for some. How many lumps remain visible after the healing process has been completed (6 months or more) is dependent upon how much fat was left underneath the skin from the procedure, how aggressive the procedure was (amount of fat removed and severity of manipulation), and how the area was treated during the healing process. These lumps can be pockets of just fat, or consolidation of scar tissue and body fluid, even seromas that require regular draining until gone.

It doesn’t matter if the device used was a lipo lysing laser or the ultrasound Vaser, lumps can occur and tend to be more operator dependent than anything. No surprise to any of us, I noticed with many physicians I talked with experienced more lumps at the beginning of their training and had to bring many patients back for touch-ups. These physicians tell me that as their experience level increased they began to see fewer lumps and attributed the reduction to technique enhancements from training with more experienced physicians, choices of suction devices and cannulas, aggressiveness of suction post lysing, and post treatment regimens.

Because you can’t rush a physician’s level of experience, what you can do is offer your patients methods to help keep the lumpy bumpies away. These treatments can be started as early as 2 weeks post-procedure or as early as tolerated by your patient.

Here are some of the laser lipo remedies that we currently use or have been suggested to me by others.

  • Proper garment fitting
  • Placement of large foam surgical pad across abdomen under garment to disperse pressure evenly
  • Lymphatic massage, or deep tissue massage, by an experienced massage therapist
  • Use of a roller ball. We like the Omni roller ball suggested to us by our dear friend Dr. Richard Goldfarb (thanks Rich!)
  • Ultrasound therapy
  • VelaShape, or comparable device. We give our patients 2 free sessions with every laser lipo procedure. We like the blending of the infrared, radio frequency, roller motion and suction to help our patients smooth out and tighten the skin.
  • Endermologie
  • Use of a small cannula to excise the areas of fat (plastic surgeon suggested)

More theories and suggestions are welcome!

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Free 5 Credit CME Workshop in Phoenix, AZ Saturday May 2nd

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Free CME Workshop in Phoenix, Arizona Saturday, MAY 2nd, 2009. 5 CREDITS!

Saturday, May 2nd, 2009
8:00 AM – 1:00 PM
Registration & Continental breakfast begins at 7:30 AM

Location: 2375 E. Camelback Road. Phoenix, AZ 85016 – 5th Floor Meeting Room

This CME program will provide an introduction to some of the latest technological advances necessary for high revenue office-based procedures. Attendees will be educated on both the clinical and the practical aspects of new technologies, services, techniques and solutions now being offered. You will also learn how to incorporate these procedures into your existing practice, as well as how to find interested patients in your current practice. Accredited by the Accreditation Council for Continuing Medical Education.

Email kwoods@inspiringphysicians.com to register.

Medical Spa MD: Compounding Pharmacy & SEO

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Medical Spa MD will be announcing some new products and initiatives over the coming weeks that include a parntership with a compounding pharmacy, group buys and discounts, and some SEO (search engine optimization) and SEM (search engine marketing) services that will be available to Medical Spa MD Members.

I did want to drop a couple of key answers to what will be included with both services and ask that you comment with anything you want to be included so we can take a look.

Compunding Pharmacy ~

Our Medical Spa MD pharmacy partners will be offering services that will allow all of the physicians on Medicla Spa MD to buy at a discounted rate, either individually or as part of a group. (As soon as we get the contracts signed and a few more of the technolgy peices in place.) Individual plastic surgeons or laser clinics can choose to buy Botox or Restylane individually, or save even more by reserving a portion of a larger order that will ship once the entire order is filled.

Medical Spa Marketing ~

Med Spa MD is launching a comprehensive online marketing program for any plastic surgeon, dermatologist, laser clinic or med spa. In fact, it's the same SEO and SEM marketing that Medical Spa MD uses and delivered with the same team. There will be a directory site in addition but we won't be trying to keep all of the benefits and traffict to ourselves, but delivering it directly to your site.

Questions welcome but I'm actually more interested in what thoughts you might have about specific needs that we might be able to fill before launch.

Medical Spa Advertising & Operations ~

Members will be able to access the same resources that I've paid for myself. Operations manuals, treatment procedures, postcards, advertisements and the rest. This isn't consultant templates but the actualy proceedures that I wrote myself and are being used in successful medical spas and laser clinics right now. In addition, I'm making all of the advertising resources I've used available.

There are some other deals with laser and equipment companies in the works. If a company can add real value we're interested in talking and providing your (valuable) services to our community.

Anyway, it should be fantastic and I wanted to get some input from Members.

Plastic Surgery Face Lift.. Or Stem Cells From Korea?

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The same company in Korea that's cloning dogs and cats is now offering anti-aging treatemtns that are being touted as a delaying tactic for plastic surgery and face lifts:

Those who view aging as an ugly inconvenience usually turn to plastic surgery to nip and tuck their troubles away. Little do they know the answer for reversing the aging process might be found in their own stomachs.

Run in conjunction with the Beijing Tian Tan Puhua Hospital, which offers stem cell therapies to last-hope Parkinson’s and spinal cord injury patients, the RNL Puhua Plastic and Cosmetic Medical Center offers stem cell therapy for the face that may reverse the aging process using the patient’s own body matter.

Using a treatment developed by Korean company RNL Bio—the same company that clones dogs and sells them on the international market for upwards of USD$150,000—the Puhua Center offers non-invasive beauty treatment alongside traditional plastic surgery staples like liposuction, face peels and eye tucks.

For a cool ¥28,000, patients can have fat cells removed from their abdomens using a needle and local anesthetic. Two weeks later, after doctors have grown a crop of stem cells from the collected fat cells, patients return to have doctors inject the stem cells into their faces in a series of shots that plump out skin, erase wrinkles and generally take a decade off your appearance, says Ingela Palomäki, a former Beijing Tian Tan Puhua Hospital marketing representative and current director of Fortune Cookie, a stem cell product import/export company. Included in the price is a stem-cell top-up six months later. Patients can also have their stem cells stored at the clinic for ¥1,500 per year. Stem cells have a shelf life of about 15 years. The clinic is currently the only place in the world offering the therapy, Palomäki says.

RNL Bio flew in aging South Korean celebrity Kyung-gyu Lee for a test-run of the treatment at the clinic’s inauguration less than half a year ago.

“Koreans are flocking here by the busloads for the treatment,” Palomäki says. “It’s buying time.”

Because the treatment uses the patient’s own cells, there is no risk of the body rejecting the injections, she points out. The only concern is that the stem cells could copy cancer cells in the body—so cancer patients and survivors will want to take a pass.

While the U.S. and other countries weigh the benefits of stem cell therapies, many patients from abroad are already coming to Beijing for therapies they hope might make them forever young.

This use of technology solutionos around bio-engineering and stem cells could well percipitate a break through. Nanotechnology is an other area that offers the promise of using a nonsurgical medical technology in lieu of traditional plastic surgery.

Thermage and Botox are examples of technology that sprang from other areas of medicine in just this way.

Chemical Peel Your Way to Increased Med Spa Revenue

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Whether you’re trying new medical spa marketing endeavors to promote your current services or contemplating new laser technologies to add to your armamentarium of non-invasive or minimally invasive procedures... the point is, you’re trying to increase your practice’s revenue during these challenged economic times.

Patients are feeling the economic struggle as well as they want to keep up their aesthetic needs while trying to cut costs. I’m sure that many of your patients are very loyal and offering them cost-effective treatments can be a plus for both of you!

In looking at my husband and business partner (the only physician in our practice), he’s pretty much strapped with what he can do in the course of his day. Fitting in injectables between laser lipo cases and laser cases can be tricky scheduling! Without having to hire additional personnel, or invest in expensive equipment (all that increase your overhead), one thought we have adapted is to use the staff we already have to help increase our revenue.

One of the ways we did this was to increase our variety of chemical peels we offer to our patients. Some patients decide to forego the Palomar Lux1540 or Lux2940 treatment plan we offer due to cost or even downtime of the Lux2940 (it’s really only a few days, but to some people they can’t afford to take off work that much).

Enter, the chemical peel!

The good, old-fashioned chemical peel has come a long way, but it’s still a tried and true facial resurfacing procedure that can tighten pores, remove dyschromias, and even smooth skin texture. They can be performed in a wide range of intensities and depth. Deeper peels can be performed in the office while others can be worn home to be removed by the patient several hours later. You can step up the peels to get faster results, or more gradually. Plus, it gets your client valuable face-time with the aesthetician who is experienced in your skin care product lines and upselling procedures the client may truly benefit from (i.e., Botox, fillers, IPL photo facials, etc).

Whether it be TCA Peels, AHA Peels, or even a Jessner Peel, peels are a wonderful service to offer in the springtime as your clients want to shed winter dry patches to reveal a more healthy looking glow!

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Plastic Surgery & Beauty

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Plastic surgeons and even med spa physicians offering Restylane and Juvederm would be well intentioned to make sure that they understand the cannons of what beauty actually is. In many ways it's the elimination of asemmetry or extra 'noise' like wrinkles or pigment.

Via CNN: It's hard to pinpoint what distinguishes a gorgeous face from an average one, but some researchers are getting pretty close. Psychologist Lisa DeBruine, Ph.D., of the University of Aberdeen in Scotland says she's found that women's faces get more attractive to men when they are ovulating. "We're not entirely clear why there's this difference, but we think that the women might look healthier, have a bit of a healthier glow when they are ovulating."

Symmetry is another factor that determines a face's attractiveness. Kendra Schmid, an assistant professor of biostatistics at the University of Nebraska Medical Center, says there is a formula for the "perfect" face. She uses 29 different measurements to determine someone's appeal on a scale of 1 to 10.

To start, Schmid says the ratio of the length of the face to the width of the face should be 1.6, also known as the golden ratio."The face should also be divided into three equal pieces vertically," she says. "The forehead, then [the bottom of the forehead to] the nose and then from the nose to the chin."

Who's face is the most "perfect," according to Schmid's measurements? No big surprise here! "Brad Pitt's is the highest that I've ever used the [formula] on," she says. "He was a 9.3 [out of 10]."

Brad's partner, Angelina Jolie, didn't fare too badly either. "Angelina was a 7.67, and that's pretty high," Schmid says. "Most people rate about 4 to 6. ... The thing that is probably lowering her score is the thing that she's most famous for -- her full lips." Schmid says that ideally the width of a mouth should be twice the height of the lips.

Other celebrities Schmid tested were Halle Berry, who scored a 7.36, and Hugh Jackman, a 6.45. "There's never been anyone who was a perfect 10," Schmid says. "If you're out there, we're looking for you!"

Smart Lipo ~ Young Medical Spa

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Young Medical Spa offers smart lipo in Allentown.

Paula runs Young Medical Spas website marketing, SEO, Twitter and video marketing and she's obvioulsly getting to be pretty good at it since they're booked for smart lipo procedures into mid July.

How? Well, first she understands that it's needed and actually puts time and energy towards it. I'll let her answer but I know that writing for Medical Spa MD has raised her profile more than a little and actually turned into both patients and revenue.

Paula actually did something proactive and contacted Medical Spa MD rather than just sitting back. That lead to Medical Spa MD deciding to publish her upcomoing book on med spas and laser treatments for medical estheticians (coming soon) as well as Paula writing for Medical Spa MD.

The fact that this video is now on Medical Spa MD and in front of our close to 2million page views this year means that the competitors of Young Medical Spa just took a whoopin.

(If you'd like to write for Med Spa MD you can contact us here.)

Older Plastic Surgery & Laser Clinic Patients Are Online

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It's no longer the case that teens are the ones flooding Facebook and Twitter. (You can follow Medical Spa MD on both Medspa MD on Facebook and Medical Spa MDs Twitter feed.)

The chat below shows the details of the Baby Boomers rush to embrace social networks. In the last week at least three people have told me of a parent that has 'discoverd Facebook'. It's no longer the case that you can just have a web site and sit back to be found. The web is maturing and big business. The rush of Baby Boomers to embrace Facbook, Twitter and social networking in general is indicative of this move.

According to the study referenced below, Baby Boomers...

  • Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
  • Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
  • Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
  • Accelerated playing video games on the go via mobile devices by 52 percent— 20 times faster than Gen Y (2 percent)
  • Increased listening to music on an iPod or other portable music player by 49 percent—more than four times faster than Gen Y (12 percent)

Meanwhile, Gen Y...

  • Participation slipped in virtual worlds from 23 percent to 19 percent
  • Consumed no more video online than they did last year
  • Clogged and contributed to wikis less (it's down from 35 to 33 percent)

Additional data from the latest Accenture report is summarized here from TWICE.

For medical spas, plastic surgeons and dermatologist, this represents a change in the way you'll need search engine marketing in order to get in front of your potential patient population. Yellow pages, newspaper... gone. Search, blogs, social networks allow you to harness technology and get it in front of your potential patinets; woment 35-60.

Botox ~ Approved uses by country

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There's a lot of Botox used around the world from sweating to headaches to wrinkles.

Here's a graphic from a Botox story on CNN.

In the hunt to discover the next blockbuster medical use for Botox, doctors have injected it experimentally into muscles and glands all over the body, making it medicine’s answer to duct tape. According to recent medical journals, physicians have used it to treat chewing problems, swallowing problems, pelvic muscle spasms, drooling, hair loss, anal fissures and pain from missing limbs.

“We see it as a molecule that keeps on giving. As we understand it more, it gives us new ideas of how to use it,” says Dr. Mitchell F. Brin, a neurologist who is the chief scientific officer for Botox at Allergan, the drug’s maker.

No other therapeutic agent “has so many demonstrated uses,” he says.

But some health advocates worry that doctors are widely adopting novel uses for Botox before federal guidance and rigorous clinical studies have established safe and effective dosages for the new treatments.

“It’s trial and error with a nerve poison,” says Dr. Sidney M. Wolfe, the director of the health research group at Public Citizen, a consumer advocacy group. Last year, the group petitioned the Food and Drug Administration to require a warning label for injectable toxins.

Stepping Your 'Smart Lipo' Laser Clinic Out Of The [Branding] Box

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Let's say you needed a tissue and asked a friend for a Kleenex... would you be perturbed if they handed you a Puffs instead?

Silly point, but it seems to be somewhat of an ethical conundrum that I came across at ASLMS while talking with a group of physicians who are contemplating adding laser lipo to their already successful aesthetic practices and are unsure of how to market it.

Let’s face it, there have been quite a few technological advancements since the FDA approval of the first SmartLipo in November of 2006. There’s ProLipo, Vaser Lipo, SlimLipo,... let me take a breath here... Cool Lipo, LipoLite, Lipotherme (I know I have omitted some, but you get my point).

Since SmartLipo was first to market, it has now become a household name like Band-Aid or Clorox even though we know there are more brands of those products. In fact, the same situation is going to happen once Reloxin is released.

These physicians made a valid point when they stated patients are calling in asking for “SmartLipo”. So what if the physician decided they want a different laser lipo device? How would they market it since the public is primarily only aware of “SmartLipo” and are specifically asking for it?

Ethics suggest to me to market it as “laser lipo” and that use of the name “SmartLipo” would not only be misleading, but probably even illegal for false advertising. So what’s a physician to do if he wants different technology? What’s the best marketing strategy?

  • Purchasing a used SmartLipo device on eBay, perhaps, just to say they own one?
  • Advertising your device as a “SmartLipo-like” device?
  • Co-purchasing a SmartLipo device with another practice?

It definitely proves the point that first-to-market has sustaining branding longevity.

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

ArTek ~ ThermoTek: How to Stand Out in the Crowd

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I just returned from attending the ASLMS conference in Washington, DC. The cherry blossoms were in full bloom and the laser and IPL manufacturers were in full force!

As expected, all of the companies displayed their equipment there for us to see and play with. With the current technology present, came the vision of new technologies balancing on the horizon. One can almost envision the progression of technological development when you're at ASLMS as all of the companies seem to be racing to release that next perfect modality that will change the face of aesthetic medicine as we know it.

What presence these companies displayed with their engineers and physicists standing along side of their sales force. Once, where you would discuss the steps of treating various conditions, you now find yourself discussing, and more curiously, understanding the importance of discussing pertinent wavelengths and wattage.

I can seriously envision one day stepping into a sort-of tanning booth, being hit with a flash of laser light, and stepping out of the booth with 3 inches of fat shed from my waist. Almost reminiscent of the Jetsons, this technology is truly within our grasps! Parents sending your children to college for the first time, relish in the thought of them becoming engineers or physicists for they surely will have a booming career in aesthetic medicine!

One cannot peruse through Medical Spa MD without coming across the gripes and concerns of disgruntled laser owners completely dissatisfied with how they were handled and treated after the sale. I, for one, would like to give you a story of hope by posting some positive words for a change about a little company with a big conception of customer service. So much so that it should be a considered a text book gold standard for anyone struggling in today's aesthetic market

I'd like to tell you about ArTek, the manufacturer of ThermoTek, an air chiller we use for laser skin resurfacing. In shipping back to the company for firmware flashing, the carrier dropped the box and smashed our unit. Busy as we are in our practice, no one thought to add the extra insurance and the carrier only was responsible for $100 of damage. We were now out $5000 just like THAT!

ArTek had such compassion for our situation that they completely took care of us and rushed repairs to the unit, as well as expedited shipping, so we could have it back in time in our office for our patient's resurfacing procedure.

I saw them at ASLMS. I walked up to them and extended my hand and introduced myself. They knew who I was and recounted my plight. I sincerely thanked each one of them personally for caring enough about my situation, about my patients who needed this device for comfort, and for forgoing the cost of the repair bill due to the shipping company's error.

To all of you laser companies, (and you know who you are as you've already been singled out!) take notice of this excellent display of customer service. THIS is how you take care of your customers and THIS is how you stay a leader in the aesthetic marketplace. 

Great technology is good for about 3 years...

Outstanding customer service lasts a lifetime!

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Medical Spa MD on Facebook & Twitter

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OK, Medical Spa MD is on Facebook and we've got a pretty active Medical Spa MD Twitter Feed.

If you're a quick learner and already have at least some online strategy for you clinic, please join the Medical Spa MD Facebook Group that we've created or follow us on our med spa twitter feed.

If you don't have your medical spa on Facebook or Twitter yet, put it up. Fortunately for you it's free and relatively easy.

(You may even want to post your before and after pictures on Flickr.)

Facebook not my favorite. I happen to like Twitter somewhat more but it's also more demanding since it requires some additional interaction to build up a following.

Medical Spa MD Listed As Top Medical Social Networking Site

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Medical Spa MD is at the top of the list of medical social networking sites in the lastest issue of cosmetic surgery times.

View the page here

It's nice to see that others are aware of the community here. It opens up a number of interesting opportunities.

We're currently in discussions with multiple compounding pharmacies, laser companies, technology providers, SEO and SEM service providers, and a few other categories sprinkled in.

In the relatively near future (ie when we select a provider and the technology in place) Medical Spa MD members will be able to order Botox or Restylane in bulk, get discounted services from selected provider that sell to med spas and cosmetic practices, and genearlly make bank.

If you're a service or technlogy provider that can provide benefits to Medical Spa MD Members, let us know.

If you haven't joined Medical Spa MD yet? Now's the time.

Medical Spa Classifieds: Used Palomar Starlux for $60k

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Need a Starlux IPL for your new medical spa? (I'm not sure if it's still under warrantee.)

Used Palomar Starlux for $60k in the classified listings.

Palomar Starlux IPL with:
Lux Hand Pieces- Yellow, Red & Lux V (violet) and cart
Retail Price $157,400 Sale: $60,000

Visia Complexion Analysis System with Lapton
Retail $15,000 Sale: $5000

Celesta Deluxe Fully Electric w Ultra Touch Treatment Beds in Pearl Leather and Light oak Retail $3000 Sale: $1000

7 in 1 facial steamer stystem w/5 diopter mag lamp, woods lamp & accessories Retail $2500 Sale: $1000

Custom roller carts is stainless steel/dark oak $300 each

Glass display cases with lights $300 each

Misc. business supplies, file cabinets and misc. spa supplies

Computers $200 each