The worst thing your medical spa can do is to overpromise and underdeliver.
Six months ago I had a visit from a Botox rep that described his position as a new "practice building rep". He handed out a few rhinestone studded 'Botox' t-shirts and promised to help build our Botox revenue. (We had showed up on some Allergan screen for increasing Botox revenue 400% in a year.) I was told that Allergan had empowered these new reps to do whatever they needed to do to help clinics with increasing sells.
So what happened.
Nada. Zippo. Zilch...
Medical Spa MD
Physicians, plastic surgeons, and dermatologists practicing nonsurgical cosmetic medicine in medical spas, laser clinics and aesthetic practices.