Writing For Your Medical Spa Site or Facebook Page

There's a pretty common concept in advertising copywriting (and phychology), I forget what the technical name is, but the main point is that as you're writing copy, you're constantly opening and closing loops in your readers' minds to encourage them to read further.

Let me give you an example of what openeing a loop might look like:

"Frontdesk SEO also gives you access to several automated marketing tools that really drive traffic - but I'll share those with you in a few minutes. Right now, I want to tell you about the personalized attention you'll get from the Frontdesk support staff."

See how that works?

I said I'm going to tell you about something in a minute, so it's kinda like a little "tease". It opens a loop, a question, in the readers mind that they want answered. They'll continue reading to aleviate that psychological need and close the loop.

It's the kind of thing that you should keep in mind when you're writing for your medical spa on your facebook page or social media sites (if you're not oursourcing that to Frontdesk or Freelance MD already.)