Is Social Media Worth Investing Your Time & Energy?

Is Social Media Worth Investing Your Time & Energy?

By Craig Coniver, MD

With the spreading of social media into nearly every aspects of our lives, it is worth pausing and reflecting upon their value.

Are you tweeting yet? Posting to your Facebook wall? How about connecting through LinkedIn? How big is your cirlce in Google+? With the onslaught of social media, there is mounting pressure to join each network, manage conections and monetize these various social media outlets. It seems as if social media has become the dominant measuring stick for how well you are doing as a business and how well you are connecting with others.

And while I think social media is something to be embraced, I do not think every outlet is for every person. Nor do I believe that social media serves as any type of barometer in your life (professional and personal). In fact, I think the more you are selective about where you garnish your social media energy and attention, the better you can use social media to your advantage.

Before I get to the specifics of the most popular social media outlets, I want you to come away from this article with one main point: social media presence does NOT equate to success. There is a lot of advice coming at us telling us to join all of the social media networks, trying to convince us that the only way to grow our business and connect with people is by creating these various outposts/hubs to connect with others.

The truth remains, however, that most of the time you can spend a lot of time and energy creating and maintaining these various social media outlets without actually realizing much results. And so while we embrace social media in medicine and beyond, we need to be cognizant as to the actual role of each social media outlet is providing for us. I think a better perspective is "what can I do for social media" not "what can social media do for me".

Let's review the major social media outlets. For each I will give you my personal experience and opinion:

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Ageless Elane: Markeing your medical spa blog.

Ageless Remedies Medical Skincare & Apothecary has started a blog called Ageless Elane.

'Elane' has left a few comments on Medical Spa MD and she's added a back-link to her blog. That's exactly the right way to begin to build your profile and help your local patients find you on the web.

I'd suggest that Elane enable comments on the blog though. While it's very common to be concerned about unhappy patients ruining your site, spam and flaming is something you have control over and it's much better to have interaction with your patients that your perspective patients can see.

If you're adding carefully thought out comments that add real value, please go ahead and link back to your site if you'd like. While we're a 'spam magnet' and have to constantly remove thousands of spam comments, we're happy to help our Members with a little 'Google Juice'.

Better yet, submit a guest post on Medical Spa MD and realize the good karma and good life that comes along with helping other Medspa MD Members... and the tens of thousands of patients who visit this blog every month.