Answer Reporters Questions On Medical Spa MD & Get Yourself Free PR!

Answer reporters questions directly on Medical Spa MD and get yourself some free PR?

This is a new service  to give our Members access to reporters who are looking for information for medial reports and press.

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1. Login to leave a response: This allows you to post your email and be contacted without making the reporter's (or your) email publicly visible to the spammers. (If you're not a Member yet, you can join here. It's free, which is a terrific price.)
2. Post your complete answer: Don't just post junk like 'contact me for more information' or the like. Reporters are busy and we want them to know that Medical Spa MD is a reliable source. If you don't make a good stab at answering the question, we'll have to remove it which is a waste of everyone's time.
3. If the reporter wants to talk to you, they'll be able to contact you: If you leave a comment when you're logged in, someone can click on your name and find your email (if you've added it). If they want to contact you, they can follow up directly with you via email. (Please don't abuse this or try to contact the reporters directly. If they complain about it, we'll have to box your ears and possibly suspend your account.)

Press Request - Effectiveness & Safety Of Home Light LED Skin Care

Request from Carleen Coulter (Editor Beauty and Fashion Tech)

Please read the rules before responding.

I am looking for quotes from dermatologists and estheticians for a series of 5 articles for Beauty and Fashion Tech that will be cross promoted on Glam Media, which has a large audience. If you (or your client if you are a publicist) can give a short quotable reply to any of the following questions, please do! No need to answer all if you do not fee qualified or lack the time. Any number of responses, or even a single answer helps. Also please provide the name and credentials to be used with the quote. Many thanks!

1. Are at home light therapy devices effective? Why or why not?
2. Are at home light therapy devices safe? why or why not?
3. Is laser tattoo removal effective? Why or why not?
4. Who is best suited for laser tattoo removal?
5. Is laser tattoo removal painful?
6. Which is more effective, chemical peels or laser peels?
7. Who might be a better candidate for a laser peel as opposed to a chemical peel and vice versa?
8. Which is more commonly used, chemical or laser peels?
9. What current popular beauty treatments could be advanced further in the future? How will they/might they be advanced?
10. What do you think will be next big state-of-the-art development in beauty treatment?

Carleen Coulter (Editor Beauty and Fashion Tech)

Please include the number of the question you're responding to in your answer in the comments. Read the rules about responding to press requests first.

10 Tips For Your First Medical Spa Interview

By Lisa Tener

Recently a client of mine e-mailed me in a panic. She booked her first radio interview as a published author. “The interviewer wants 10 questions from me. What do I send him?”

I helped her come up with compelling questions and we did a role play so she could practice.
Here are some of the tips I shared:

1. Think like your audience. Who will be listening to the interview? What do you think they most want to know? What will resonate most for them? Speak their language and speak to their biggest concerns, pains and desires.

2. It’s not about the book. Focus on the information you have to offer to improve the lives of the people listening. Yes, you want them to buy your book (if you have one), but you’re on the air to make a difference. Book sales will stem from service and relevance.

3. Avoid generalities. Tell short, entertaining stories to illustrate your points.

4. Interviewers love sound bites. Create catchy phrases and pithy sound bites around the points you make.

5. Be succinct. The most engaging interviews have an upbeat pace and the banter goes back and forth between host and guest. Hosts find it frustrating if you talk on and on, especially if you’re not on point.

6. Write out your answers to your questions and have them in front of you.  Of course, practice until you get it down before your first interview. You should know your answers inside out. Still, you may get nervous. It can’t hurt to have a cheat sheet in front of you in case you space out. And it may make you feel more relaxed.

7. Stand up. Your voice and demeanor will naturally be more commanding and confident when you stand. Your vibrant energy level will come across.

8. Have fun. The more you enjoy yourself, the more your audience will, too. Don’t be afraid to use humor.

9. Be spontaneous. Once you’ve prepared and practice, allow room for spontaneity to take over. Be grounded and centered for the call and connect with your host.

10. Don’t mention your book too often. It’s the host’s job to talk about your book. Don’t overdo book mentions. On the other hand, if your host doesn’t mention the book at all, by all means,  mention it towards the end. Most hosts are quite gracious, however.

Good luck with that first interview! It gets easier each time. Soon, you’ll be a pro.

Lisa Tener serves on the faculty of the Harvard Medical School continuing education course on writing and publishing books. She appears regularly on radio and through teleseminars. She is a regular columnist for Aspire Magazine and serves on the magazine’s advisory board, as well as the advisory board of the International Association of Writers. She blogs at Freelance MD

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The (Generally) Lame State Of Medical Center Press Releases

I use a number of pages that I've customized to receive information about cosmetic medical centers, technologies and companies.

There's always one or two totally lame press releases that come up from clinics who don't really have anything to say and are trying to use the PR listing services to bump up thier search engine rankings.

Here are a couple of examples just today:

• AcuMedSpa Holdings, Inc. Appoints New Board Member
• AcuMedSpa Holdings, Inc. Announces Corporate Updates
• Lake Forest Plastic Surgery in Chicago Launches Redesigned Web Site

Now I don't mean to pick on AcuMedSpa or Lake Forest Plastic Surgery. They're just trying to increase their rankings and that's something that every medical center should be looking to do. But there are better ways than creating drivel that can never be consumed and were never designed to be read.

Press releases are a relic of the 80's and very nearly useless compared to what can now be done with content. Most businesses still release them but the benefit is negligible and is generally only read by the person that the release is about. Who the hell cares. It's a waste of time and money that could be better spent on actually getting in front of potential patients. The opportunity cost for this stuff far outweighs the benefit and is usually promoted by those who don't have any ideas of their own. Everybody else does it so we should too.

Ah, I rant. It's not all bad of course. There are some minor benefits but it's not the best way to get the rankings you actually want. (The very first thing that I'd suggest that you do is run a free report on your web site to see where you currently are.)

If you're sending out drivel and calling it newsworthy, please stop. It's killing me.