How Has Your Medical Spas Revenue Changed?

In 2012 we published the Medical Spa MD Physician Report which surveyed medspa owners and physicians to determine what was happening in nonsurgical cosmetic medicine.

The graphics below are from our 2012 report.


What is the total income of your clinic or medspa per month?


What percentage of your clinic's revenue is spent on staff payroll?

What we found was telling and we've decided that we're going to expand and update these reports which are provide to our members for free.  To make sure that you receive these reports just join Medical Spa MD as a member. (It's free.)

Interview: Dr. Enrique Etxeberria - Clínica Etxeberria

Interview with Dr. Enrique Exteberria, founder of Clínica Etxeberria.

Dr. Entique Etxeberria is a member of the Board of SECPRE (Spanish Society of Plastic, Reconstructive and Aesthetic Surgery), as Member of Private Healthcare. He is also It is also a founding member of the European Association of Plastic Surgery Aesthetic (EASAPS), a Fellow of Stanford University and a Fellow of the International College of Surgeons (FICS). His Clínica Etxeberria opened in 2009 and is located in Bilbao, Spain.

We interviewed Dr. Etxeberria for the Medical Spa MD Physician Report.

Medical Spa MD: Can you tell us a little bit about you and how you got started in cosmetic medicine?

A: I do not know why, but from a very young age I was extremely attracted to surgery. When I was 14 years old, I wanted to become a plastic surgeon with a focus on aesthetics. I started early at 16 years old, I was able to assist as a volunteer attending to the Pathology Department of Hospital Basurto (Bilbao, Spain). Then, at 17, I started helping a team of experimental cardiovascular surgeons at the University of the Basque Country-UPV (Bilbao, Spain) and when I was 18 years old, I published my first scientific paper. Shortly after, I started my medical education.  After finishing my university education and after a required step as lieutenant in the Spanish Army as Medical Doctor, I performed the studies for the title of Specialist in Plastic, Reconstructive and Aesthetic Surgery at the Hospital Aranzazu in San Sebastian (Basque Country University-UPV), in the Basque Country, Spain.

I was always attracted to Surgery and Aesthetic Medicine and Private Practice. This led me to be a visiting doctor and to complete rotations in hospitals and institutions renowned throughout the world as:

  • England: KINGS OAK HOSPITAL, London

Finally, in 1998, I fulfilled my dream of opening my own Private Clinic of Plastic and Aesthetic Surgery in Bilbao, Spain, my hometown, where I’m currently practicing.

Medical Spa MD:  Can you tell us about your clinic?

A: Clinica Etxeberria currently employs 11 people (2 plastic surgeons, a cosmetic doctor, a team of 6 nurses and 2 aestheticians) plus 4 people in charge of...

Read More

The New Medical Spa Physician Report

The New Medical Spa MD Physician Report is (finally) out!


And we thought that our first medical spa report was huge...

We've had to juggle a huge number of launches in the last month and, unfortunately, the launch date for the report got pushed back a little. We're sorry that we weren't on time, but once you take a look at the report we think you'll find it work the wait.

We integrated a lot of your feedback from the first report in this one, cutting back on the 'situational' questions (although we still have some) and moving in to areas that we know you want answers about.

Here are some of the questions that are answered in this report:

  • What percentage of your clinic's revenue is spent on marketing and advertising?
  • How is your clinic staff compensated?
  • What do you think of paying commission for medical treatments?
  • What is the total income of your clinic or medical spa per month?
  • What percentage of your clinic's revenue is spent on payroll?
  • If you pay commission, how is it structured?
  • What are your patients requesting most that you don't currently offer?
  • How much is a new patient worth you you as a clinic in the first month?
  • How many new patients does an average client refer to you in a year?
  • What do you consider to be the most important way to generate sales for your clinic?
  • What is your most effective marketing tactic?
  • What marketing have you tried that you would never recommend?
  • If you could add one cosmetic medical technology by manufacturer and model, what would it be?
  • Which treatments generate the most revenue for your clinic?
  • What generates the most profit?
  • Which technology manufacturer do you think has the best reputation for efficacy among physicians?
  • Who has the best reputation for customer service? Who has the worst?

Whew.... and that's just a partial list of what we cover. There is also a great interview with plastic surgeon Dr. Enrique Etxeberria from Spain and some great info about waiting room marketing videos from this reports business sponsor, Frontdesk.

Download the report here.


Thank You To All Of The Contributing Physicians & Clinics

The following is a partial list of the physicians and clinics that contributed to this report and gave us permission to identify and link to them. Sign up to contribute to the next report here.

Note: We do not identify individual physicians or clinics with specific answers to make sure that all respondents can be completely candid in their answers. (Our surveys are done through our online software and provide confidentiality and anonymity and they take about 10 minutes to complete.)

Clinica Etxeberria

Our contributing physician list is growing fast. Thank you to the physicians and clinics who have contributed to this report. If you're a physician and would like to contribute to the next report, please let us know by entering you information in the form below.


Become a Contributing Physician Member

Complete this form to contribute to the next report.

Licensed Clinicians Only: If you're a licensed clinician practicing cosmetic medicine and would like to be included as a Contributing Member in the next report, please fill out this form. You will then be added to our Contributing Members and receive a monthly questionnaire that only takes about 10 minutes to complete. (If you're a business that would like to sponsor a report, please contact us.)

Medical Spa Physicians Report Infographic

Here's some interesting information from the first Medical Spa MD Physician Report.

We're just about to publish the second Physicians Report. They're free but if you'd like to make sure that your receive them, just become a Member.


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