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Report Shows Teeth Whitening The #1 Most Sought Cosmetic Treatment

For 2010 Americans dream of cosmetic makeovers that tighten abs and leave a brighter smile, rather than those that erase worry lines and lift sagging facial features.

A poll of 2,227 U.S. adults by Harris Interactive on behalf of found that more than half of all adults (54%) would choose cosmetic work if money wasn’t a concern, and of those who would have work done, the majority (52%) would choose teeth whitening, followed by tummy tuck surgery and liposuction. Not surprisingly, a majority of women (67%), as well as 40% of men said they would also have cosmetic work done.

Few cite Botox as wanted.

In spite of being the most popular cosmetic procedure in the World, just 6% of the survey respondents who would choose cosmetic treatments indicated a desire to get Botox to treat face wrinkles. However the number rises to 15% among women aged 45-54.

Cosmetic Makeover Wishlist Shows Teeth Whitening Most Wanted

If money were not an issue, consumer interest by gender include:



% of total

% of women

% of men

Teeth whitening




Tummy tuck 29 39 13
Liposuction 29 34 19
Hair removal 25 31 16
Face lift 14 18 6
Laser skin treatment 13 16 7
Cellulite treatment 12 18 1
Hair replacement 11 5 20
Breast implants 10 15 1
Botox 6 3 8


The survey found the average teeth whiteing cost to be $417.

Reader Comments (1)

Good report. When you interact with other people, it is only natural that they focus on your face. Having clean and white teeth certainly matters, because your teeth are always visible when you speak or smile.

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