Medical Spa MD is a community of 28,000+ plastic surgeons, dermatologists, & aesthetic physicians practicing cosmetic medicine worldwide. FREE Medical Spa Deals for Clinicians

About   |   Advertise   |   Press   |   Contact

Sponsors & Friends

cosmetic fillers ad

Medical Spa RX Group Buy Program.

medical spa design and advertising

Graphic Design for Medical Spas

Waiting Room Video DVD Marketing

The very best bang for your buck cosmetic marketing!
Watch demo Frontdesk waiting room videos and DVDs.

Medical Spa Training Manuals

Medical spa & laser clinic staff training manuals.

2nd MD
2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.
Read our terms
Newest Comments

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

« Stunted Emotional Growth From Botox In The UK? | Main | 2 New (And Free) Products For Medical Spas »
Saturday
Sep132014

Build Your Medical Spa Around Patient Experience & Your Patients Will Be Happier

Focusing on your patients experience in your medspa will result in happier patients, more positive word of mouth, and fewer headaches for you and your staff.

Physicians are often focused on outcomes, many times at the cost of a patients experience, but that's just bass-akwards in elective cosmetic medicine where the real outcome should be measured almost exclusively in long term patient satisfaction and not in visible results.

Unconvinced? Here are a couple of reasons that you'll want to focus on your patient's experience and how you might think about putting experience at the top of your patient interactions:

  1. There's new research that shows that purchases made on 'experiences' results in more happiness that spending money on tangible goods. Concert tickets, piano lessons, a fine dinner... all of these elicit more happiness than physical products and the effects last longer.

    "Purchasing things like televisions, clothes and coffee machines won't make you happier overall -- but buying experiences maximizes happiness," says Michael Norton in a CNN interview. (He's an associate professor of business administration at Harvard Business School and co-author of the book, "Happy Money: The Science of Smarter Spending.")
  2. We humans get additional pleasure from social interactions and bonding across the entire experience, starting with the anticipation and continuing on as positive memories. The difference is really one of degree with the social aspects having significant impact on how past experience are perceived. The result is that 'experiences' have additional reinforcement that happens over time adding to those positive feelings and acting as reminders.

 The focus on patient experience clearly explains how physicians or clinics who might not have nearly as significant outcomes are still able to compete, and in many cases dominate, clinics who focus entirely on the physical results their delivering. It's an important distinction and means real euros and dollars for your clinic.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Join Medical Spa MD

captcha
MEDICAL SPA MD
Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.

LEGAL NOTICE & TERMS OF SERVICE