Dr. Baum shares how she got into cosmetic dermatology and some management and marketing tips for fellow physicians in our interview.

Name: Dr. Bertha Baum
Clinic: Hollywood Dermatology
Location: Florida 
Website: www.drbaum.com, www.hollywooddermatology.com

Brief Bio:

Dr. Bertha Baum is a Florida based board certified dermatologist & cosmetic surgeon, considered a skin care expert who provides her patients with the most current and advanced treatments for all conditions which affect the skin, hair, and nails. Throughout her career, Dr. Baum has built a reputation as a top cosmetic dermatologist by providing leading-edge treatments, dedicated and personalized patient care, and excellent aesthetic results.

What can you tell us about Hollywood Dermatology?

We do a lot of internal marketing, for example once or twice a month we run an event and a promotion for our loyal or VIP patients. Also we offer our patients the benefits of the Brilliant Distinctions program or the Galderma Aspire rewards. We have done some marketing on local magazines but we truly believe in word of mouth because our patients are satisfied and they send more patients and thats our success. We have Instagram and Facebook and try to be as active as we can promoting new procedures or the latest in skin care products.

We do a lot of Botox, Dysport and some Xeomin; also all the fillers available in the market. Laser can be a big source of profit once the machine is paid because you are able to charge and not pay for the product. Plasma PRP is also another great source of income with excellent results

We still do clinical dermatology in our office so it was a very busy day at the office and I told one MA that was not with me in the rooms at that moment to get blood from a patient for plasma. After 5 minutes I go back into a clinical derm patient it was actually a full body exam and their first visit and I see the patient had a band aid on her arm freshly placed and as soon as I introduced myself she says “wow I’ve been to a lot of Dermatologist and they have never done bloodwork on my first visit, you are very thorough.” I realized that the MA had done in on the wrong patient and explained to the patient there had been a mistake, thank God the patient understood the situation and then told the MA she had gone to the wrong room to get bloodwork for plasma. I’m grateful this was not a big mistake but we definitely learn from...