The not-Botox deaths in Florida

agen_botulism.jpgJAMA has released an abstract showing that the doctor in Florida who injected himself and three others with botulism, may have used enough to kill himself 2857 times. They also state that "no cases of botulism with detectable serum toxin have previously been attributed to cosmetic or therapeutic botulinum toxin injections."

Results  Clinical characteristics of the 4 case-patients were consistent with those of naturally occurring botulism. All case-patients had been injected with a highly concentrated, unlicensed preparation of botulinum toxin A and may have received doses 2857 times the estimated human lethal dose by injection. Pretreatment serum toxin levels in 3 of the 4 case-patients were equivalent to 21 to 43 times the estimated human lethal dose; pretreatment serum from the fourth epidemiologically linked case-patient was not available. A 100-µg vial of toxin taken from the same manufacturer's lot as toxin administered to the case-patients contained a toxin amount sufficient to kill approximately 14 286 adults by injection if disseminated evenly.

Conclusions  These laboratory-confirmed cases of botulism demonstrate that clinical use of unlicensed botulinum toxin A can result in severe, life-threatening illness. Further education and regulation are needed to prevent the inappropriate marketing, sale, and clinical use of unlicensed botulinum toxin products.

They should have said: The more doctors do this, the fewer the doctors that will be doing this.

Free Viagra makes men 'much happier'.

viagra-pill.gif"Since we started the free distribution of sexual stimulants, our elderly population changed. They're much happier," said Joao de Souza Luz, the mayor of Novo Santo Antonio, a small town in the central state of Mato Grosso.

But the program has also had the unforeseen consequence of encouraging some extra-marital affairs, Souza Luz said.

"Some of the old men aren't seeking out their wives. They've got romances on the side," he said.

To discourage such illicit canoodling, Souza Luz said the city had decided to begin distributing the Viagra pills to the wives of the men who signed up for the program.

"That way, when the women are in the mood, they can give the pills to their husbands," he said.

via: Kevin MD 

Top 10 reasons you know you've hired an aesthetician...

cp_photo_esthetician.jpgYou know you've hired an aesthetician when...

...most of your staff is now wearing high heels. 

...you're constantly set upon in an attempt to cleanse your pores.

...microderm is referred to as real medicine.

...you're instructed that 'aestheticians know anatomy too'.

...there is now green tea and spring water in the break room. 

...you own a hot towel cabbie, a skin scope, and 'mood' music.

...you have $30,000 of toner, cleanser, and other stuff that you don't use.

...the esthetician wants to get rid of all the old stuff that the previous esthetician liked because it doesn't work and buy another $30,000 of the new stuff that the new esthetician likes that really does work. 

...you hear 'detoxify the skin' for the millionth time.

...you ask what the hell all these toxins are in the skin and how did they get there and hear the reply, 'toxins'. 

...you are now selling knock off purses in the treatment rooms.

...the amount of mascara used per employee quadruples.

...you're asked to carry lip plumping gloss in your practice.

...you offer spray on tanning.

...MySpace is on the history list of every computer.

...you start to chew gum.

This list is completely in jest and not meant to represent any individual or group, especially not any of my staffs who are wonderful, thoughtful, and intelligent. No, I mean your staff.

(No aesthetician was consulted during the formation of this list.) 

Dr. Charles Book: Legends of the Examining Room.

From The Examining Room of Dr. Charles. A young family physician's attempt to say something pithy. Some stories loosely based on real experience. All characters, however, are fictional. Copyright the author 2006.

Presenting Legends of the Examining Room, a collection of the best stories I had to offer from the first year of this blog, in addition to many pages of never before published writings.

The book is available in paperback and PDF/eBook versions, makes for a unique gift, and helps me donate a portion of the proceeds to The American Red Cross. You can read the 1st chapter here.

Reviews

Dr. Nicholas Genes, writing for Medscape from WebMD, states: "He senses a patient's grace in times of vulnerability and appreciates the privilege of helping them... the book reads like a window into the office of an observant, engaging physician."

Dr. Clifton Meador, author of several books including Symptoms of Unknown Origin writes: "Aidan Charles, in his 'Legends of the Examining Room,' demonstrates an extraordinary ability to see and hear the human condition. This talent would be extraordinary alone but he reports his observations in prose that is often poetic. If these writings come from his first year of practice, we can hardly wait for what he might see and write in the next few years."

Leigh Hopper, a writer for The Houston Chronicle, comments: "The days of medical professionals are full of great stories. But it takes something special to turn that material into something worth reading."

Marianne Szegedy-Maszak, special to The LA Times summed up this blog quite well: For all their dissatisfaction with medicine today, blogs offer doctors a hopeful place to feel unconstrained about their profession, to feel a bracing sense of possibility. As Dr. Charles put it in his first posting: "You almost feel as if you are putting a message in the bottle across the sea, across the world. And you wonder, is this a narcissistic shout or the first living synapse?"

My agent certainly helped my ego: "After reading your blog "The Examining Room Of Doctor Charles," I am thoroughly convinced that your writing will do for medicine what James Herriot did for the veterinary profession. I was thoroughly impressed with your style and touched by the gravity and wit you bring to the most delicate of human circumstance. As the founder of one of New York's leading literary agencies, it is my commitment to identify outstanding individuals with your caliber of writing talent who have fascinating individual stories to be told and celebrated."

Dermatologist Study: IPL anti-aging, the patients perception.

Physicians love a long tite: Intense pulsed light technology and its improvement on skin aging from the patients perspective using photorejuvenation parameters.
Daniel Laury, MD - Read the entire study here.

11_6_anti-aging.jpgFrom the study:Importantly, all patients showed improvement based on their calculation of perceived age. That indicates that there was no perceived worsening of aging signs and no perceived regression of improvements over the study period. Though using subjective data, bias in computing the improvements noted in this population is part of the endpoint.

Other studies have evaluated the outcomes after IPL treatments. Negishi et al. found a combined (physician and patient subjective improvement evaluation) 60% improvement in their evaluation parameters in more than 80% of Asian patients undergoing a similar five or more IPL treatments. In another study also involving an Asian population and also using a combined score, his team found a rating of "good" to "excellent" in 90% for pigmentation, 83% for telangiectasia and 65% for skin texture. Similarly, Kawada et al. found that 48% of patients had more than 50% of improvement and 20% had more than 75% improvement. Goldberg and Samady used a patient satisfaction score as well as including an evaluator assessment component in their study comparing intense pulsed light and Nd:YAG laser on facial rhytids. Several other authors have also demonstrated improvements. Histology studies with and without a monitoring of clinical impression have demonstrated changes in another fashion. However, histological information is difficult for patients to understand and often does not translate into clinically visible changes. Therefore, the specific answer to the question, "How much younger will this make me look?" is hard to answer from these other studies.

This preliminary study has a number of limitations some of which have been previously noted, e.g. small population size, subjective bias. Though the study was prospective, no placebo or blinds were in place. In addition, a larger study might take into consideration the operator differences in performing the procedures and the possible effect of the anesthetic gel. The Negishi studies bring into question the differences between results and ethic origin. The population in this study was exclusively Caucasian. Additional consideration may be given as to whether three weeks is the optimal interval for treatments and whether strict adherence is important. Another time interval may give different results. It would be interesting to identify if there is any regression over time as well. A repeat questionnaire at a later date would be instructive.

Generally the intense pulsed light technology is safe as evidenced by the literature and the author's personal experience, though it still has potential for malfeasance.

On average, patients considering IPL photorejuvenation therapy may be told that there is a 2 year perceived facial age improvement per visit. The informed consent process requires a discussion about the anticipated benefit to treatment. Incorporating the above information may be useful in counselling patients regarding this esthetic procedure.

Read the entire study here.

IPL & Cancer Study: Carcinogenesis related to intense pulsed light.

Carcinogenesis related to intense pulsed light and UV exposure: an experimental animal study.

ipl.jpgThis study examines whether intense pulsed light (IPL) treatment has a carcinogenic potential itself or may influence ultraviolet (UV)-induced carcinogenesis. Secondly, it evaluates whether UV exposure may influence IPL-induced side effects. Hairless, lightly pigmented mice (n=144) received three IPL treatments at 2-week intervals. Simulated solar radiation was administered preoperatively [six standard erythema doses (SED) four times weekly for 11 weeks] as well as pre- and postoperatively (six SED four times weekly up to 26 weeks). Skin tumors were assessed weekly during a 12-month observation period. Side effects were evaluated clinically. No tumors appeared in untreated control mice or in just IPL-treated mice. Skin tumors developed in UV-exposed mice independently of IPL treatments.

Cosmetic Medicine: Aesthetics & the perception of beauty.

The current standards for human beauty are not only impossible to reach for the average person, they're impossible for anyone. It appears that we humans are 'hardwired' with what we consider attractive traits. Now technology is allowing us to realize those standards in visual form through digital aids. You can imagine in the not to distant future that computer programs and motion picture digital aids will be able to: Make Tom Cruize taller, take 15 pounds off the female lead, and create hyper exaggerated sexiness. (Perhaps the real life Jessica Rabbit.) But these manifestations of beauty will be confined to the digital and motion picture worlds... At first.

It may be that these hyperbeauty standards will accelerate the move to genetically engineering of human beings. (This is inevitable for many reasons.) With society setting the bar impossibly high, I can imagine that it will increase both the speed and pressure. Gattiaca is not far off.

What we perceive as the perfection of beauty. 


Take a look at the picture to the left, you will 'know' that this is a very beautiful face. But why? Finding answers to why we regard one face as being more beautiful than another is actually not as easy as it seems. 

Nevertheless, at least in the case of this photograph, it's not a big surprise that you think this is an attractive face. Each pixel of that face has been calculated by scientists using a specialized software program, altered in a special way to ensure that you think this is an attractive face. 

The Universities of Regensburg and Rostock in Germany have created a remarkable study on attractiveness and how humans interpret Beauty.

From the study: A remarkable result of our research project is that faces which have been rated as highly attractive do not exist in reality. This became particularly obvious when test subjects (independently of their sex!) favoured women with facial shapes of about 14 year old girls. There is no such woman existing in reality! They are artificial products - results of modern computer technology.

The same applies to the morphed average faces: Faces with such a smooth, pure skin, without any irregularities do not and cannot exist. But it is this kind of perfection that obviously overwhelmed our test subjects. Taking everything together it can be said that the most attractive face does not exist in reality - they are computed according to certain principles by machines. 

Having these results in mind it is also not surprising that a model agency from Munich chose 88% artificial faces (14 out of 16 selected faces) for potentially being interesting as a model for the category “beauty”. Only two natural male faces could keep up with the computer generated ones, within the group of female faces no natural faces have been selected! We also asked test subjects to indicate the most attractive faces found the same pattern: 81% (13 out of 16) of the selected faces had been generated by the computer.

virtuelles Model virtuelles Model virtuelles Model

virtuelles Model

virtuelles Model

virtuelles Model

A selection of faces which have been judged by the model agency as being suitable as a model. All six faces were produced by the computer and don not exist in reality.

Natural faces cannot keep up with their artificial “competitors”. This becomes even clearer when you look at the labels of the rating scale that has been used for the evaluation: Just 3% (!) of the natural faces were rated as "rather attractive" - the judgements "quite attractive" and "very attractive" were never applied to natural faces. However, within the group of morphed faces 30% of all female and 23% of all male faces were perceived as being at least "rather attractive". 
Looking at the negative pole of the judgements is even more worrying: 70% of all natural female faces and 79% of all natural male faces were judged as being "rather unattractive", "quite unattractive" or even "very unattractive". Keep in mind that the average age of the subjects that were depicted on the images was just about 24 years! 

What is it that makes a face look beautiful? What are the differences between very attractive and less appealing faces?

For every historical period and every human culture, people have always had their own ideal of beauty. But this ideal has never been constant and is still subject to changes. In our research project we adopted an empirical approach and created prototypes for unattractive and attractive faces for each sex by using the morphing technique. For example, the prototype for an unattractive face ("unsexy face") was created by blending together four faces that had previously been rated as very unattractive. The "sexy face" was created by blending together four of the most attractive faces, respectively (see report). 

In order to find out the characteristic differences between attractive and unattractive faces, we presented pairs of one  "sexy" and one  "unsexy" image for both sexes to test subjects. The task was to report which facial features were perceived to be different between the two faces. For the results see the list below. 

Female faces:
 

Prototypic female face of high attractiveness
("sexy face")
   Prototypic female face of low attractiveness
("unsexy face")

Characteristic features of the female "sexy face" in comparison to the "unsexy face":

    • Suntanned skin 
    • Narrower facial shape 
    • Less fat 
    • Fuller lips 
    • Slightly bigger distance of eyes 
    • Darker, narrower eye brows 
    • More, longer and darker lashes 
    • Higher cheek bones 
    • Narrower nose 
    • No eye rings 
    • Thinner lids 


Male faces: 
 

The prototypic male face of high attractiveness
("sexy face")
    The prototypic male face of low attractiveness
("unsexy face")

Characteristics of the male "Sexy face" in the comparison to the "unsexy face": 

    • Browner skin 
    • Narrower facial shape 
    • Less fat 
    • Fuller and more symmetrical lips 
    • Darker eye brows 
    • More and darker lashes 
    • Upper half of the face broader in relation to the lower 
    • Higher cheek bones 
    • Prominent lower jaw 
    • More prominent chin 
    • No receding brows 
    • Thinner lids 
    • No wrinkles between nose and corner of the mouth

Beauty and pixel pushing

Who is the most beautiful woman in Germany? An official jury tries to answer this question each year. In January 2002 it chose Miss Berlin to be the most attractive woman (left picture). But is she really the most beautiful one? The results of our study suggest - at least in theory - to be far from the ideal. 

For this reason we cooperated with Pro7 (a German television channel) and managed to get portrait photos of all contestants of the final round of this national beauty contest. In contrast to their live evaluation on the catwalk, the beautiful women could not show a particular sexy way of walking or put on a charming smile but had to comply with our scientific requirements: Frontally photographed face, hair tied to the back, neutral facial expression - and especially: no make-up! 

A selection of the 22 contestants of the final round of the contest
 


Miss North-Rhine/Westphalia 

 


 Miss Thuringia

 


 Miss Bavaria

 


Miss Bremen

Miss South Germany

Miss Baden-Wuerttemberg

Based on our previous research results we computed a new face out of all original faces by using the described morphing software. The resulting “virtual” beauty as well as all other original faces were evaluated with respect to their attractiveness by a representative sample of people in a local shopping center. 

More beautiful than Miss Germany 

The results are clear. The virtual face was rated by far as being most attractive. On a scale reaching from 1 (= very unattractive) to 7 (= very attractive) it obtained the highest score with an average of 6.2 and let Miss Germany lie far behind having an average score of just 2.8. None of the 47 asked test subjects rated the real Miss Germany as being more or at least evenly attractive than the virtual one. The highest score of the real faces obtained Miss Bremen (4.9 points), but also Miss Bremen lies clearly and statistically most significantly behind the computer beauty. 

"Real" and "virtual" Miss Germany in comparison:
 

On the left: the “real” Miss Germany 2002 (= Miss Berlin) and on the right: the “virtual” Miss Germany, which was computed by blending together all contestants of the final round and was rated as being much more attractive. 

Read the entire study here.

The Angry Physician Syndrome: Hostile MDs entering cosmetic medicine.

Hostile doctors and the clinics they run.

angryheart.jpg
Having consulted with many physicians about incorporating some form of cosmetic practice into their clinic, I've noticed that one of the biggest problems that these physicians have is changing the way they 'think' of medicine. (Noticed is something of a simplification since 'beaten over the heat' is a more accurate description.)

Cosmetic medicine is a new world for doctors who are used to third party reimbursement, nasty collections letters, physician referrals and seeing 30 or more patients a day. Docs today are angry; Irritated by long hours, pissed at malpractice premiums, feeling unappreciated and defensive.

Dr. Charles is Hostile:

blockquote.gifThere's no justice in Germany either. A German court ordered an OB/GYN doctor to pay $769 a month in CHILD SUPPORT to one of his former patients - a woman who got pregnant despite the IUD (contraceptive device) he inserted. This is horrendous. Sue your doctor if you get pregnant? An unintended yet healthy baby is evidence of bodily harm? No contraceptive is 100% accurate! The article says that "the implant could no longer be found in the woman's body." This does not mean it was the doctor's fault. IUD's fall out in up to 7% of women in the first year of use. That's part of the reason they have a string that dangles out of the cervix into the vagina, meant to be checked on a regular basis by the woman to ensure proper placement. This is totally outrageous, uncivilized, and another reason why it takes serious courage to try to help anyone in this world of blame.
[update - thanks to the correction of a German commenter, it was not an IUD that failed but another device, probably like Implanon but I don't know what's available in Germany. The underlying principle is still unbelievable. Overlawyered has some more links to this, and a decent discussion starting in the commentary.]

The Trial Lawyers Association is changing its name to the American Association for Justice. George Orwell is smiling somewhere, the skies are getting clearer every day, and no child is being left behind.

A doctor acquaintance of mine just got destroyed with a $20,000,000 jury award in a bogus malpractice case. I typed it into google and found this page, which is unrelated. I felt nauseous reading the top guy's credentials. The best thing he's done is apparently winning "the largest medical malpractice verdict ever won in the District of Columbia ($24 Million), (which was) reported by USA Today, Dateline NBC, Jet Magazine, the Washington Post, the Baltimore Sun and affiliates of ABC, CBS and NBC." Way to go! I bet his pockets were full after that one! Those doctors on the other end deserved utter destruction, all those years they spent working 120 hours a week for $30,000 a year, all those hopes they had of helping people, of making a difference. All those efforts pale in comparison to the $24,000,000 he got the jury to cough up.

Dr. Charles is right.

But... cosmetic medicine is a different animal and angry docs fare poorly when the anger they have towards the system spills over into their interaction with patients and staff. (Yes, I know angry docs fare poorly everywhere.)

Whenever I'm interviewing a physician I ask myself if they're an angry doc. If I think they are, it's a non-starter. I can work with a lot but can't change the way that someone fundamentally views the world and their situation. I can't change the way that an angry physician deals with patients, staff, and me. It just doesn't work. It's true that there are lots of angry docs out there and you might know some that you think are successful and that the fact that they're angry doesn't hurt them as a business. I don't.

If you're thinking about entering cosmetic medicine because you're angry and think that someone owes you, get ready for more of the same. In cosmetics as in regular medicine, it's still all about them.

RateMD.com let's patients give their plastic surgeon two thumbs up... or down.

RateMD.com 

Expect to see more of this in the near future as social networking sites turn their attention to things like medical services.

FIG7.gifProving once again that medicine is a tough field...  A new web site allows the public to rate and comment about doctors online; RateMDs.com. The site claims that as of today 20,379 physicians have been rated, with 74 new ones added yesterday. Developers assert that the site is changing the way the world looks at medicine by providing patients with the unique opportunity to rate and read about their doctors.

Those who post ratings and comments do so anonymously, and each physician listed gets an overall rating expressed in the form of a smiling, frowning, or neutral icon.

The FAQs note that 'comments should be about professional ability. New ratings are reviewed, and we reserve the right to delete comments or an entire rating.' To the question 'I'm a doctor. How do I get my name removed from your site? The response is ' The short answer is, you don't.''

Forums are being developed that allow almost everything to be ranked, in most cases aynomiously. They will initially be overrun with spam and flaming posts but there will be solutions found to those problems. In the mean time, prepare to be judged.

via MSSPNexus

Collagens New Structure: Math for dermatologists.

MIT's new model shows collagen's structure from the atomic to the tissue scale.

collagen-enlarged.jpgAn MIT researcher's mathematical model explains for the first time the distinctive structure of collagen, a material key to healthy human bone, muscles and other tissues. The new model shows collagen's structure from the atomic to the tissue scale.

An improved understanding of nature's most abundant protein could aid the search for cures to such ailments as osteoporosis, joint hyperextensibility and scurvy, all recognized as arising from diseased collagen. It could also guide engineers' development of synthetic versions of the protein, which in its healthy state is several times stronger than steel per molecule.

..."The response of materials to tensile loading has been studied in materials science for computer chips, cars and buildings, but is still poorly understood for biological materials. What we are doing is looking at biological systems on a molecular level, the same way we would examine glass or metal," said Buehler. "This represents a new way of thinking about biological matter, and it may hold the key to engineering biological systems as we design man-made devices today."

You might be a Medical Spa Entrepreneur if...

check.jpgA lot of physicians think that they have entrepreneurial experience. After all, they started or ran a medical practice, and isn't that what a physician entrepreneur does? Maybe, depending on your own definition. Well, here's mine. These are not all necessarily descriptive of the current situation, and they are not all things I'm proud of or would recommend. Most of them certainly were not intentional, but they are all taken from my personal experiences. Some are humorous, some are not.

These days I'm happy to say that the vast majority of these things are behind me. Much of what is detailed below was brought about by the speed with which we are/were growing. Nowdays I'm usually home at night,Surface clinics have excellent staffs that I adore and count as friends, and I'm starting to have some free time again to devote to other persuits. Life is good.

And now, without further ado...

You might own a Medical Spa if...

 
You've 80k in credit card debt from cards you never knew you had.

You've averaged 60-80 hours per week of work for the past seven years.

You can personally have the most advanced medical treatments available but receive the poorest quality care.

You've found yourself at 2am painting treatment rooms in your underwear.

You spend two days without sleep because you know you're going to have to fire someone even though you're firing them for stealing from you.

You're accountant calls while you're leaving for vacation to tell you that your newest location is 25k in the hole so far this month and checks are bouncing.

You have employees that make five times what you do.

You eat all of your meals off of paper plates using plastic utensils. 

Without trying you've succeeded in convincing all your employees to never try to start their own business.

When someone asks you what you're doing this weekend you say "Working, of course, just like any other day."

You go to the gym once every six months and kid yourself that it makes a difference. 

Every six months you see the same guy at the gym who's obviously in shape and think "How in the world does anyone have time for that?"

6pm feels like 1pm.

Your staff clocks out while you're having lunch.

You drive home in the dark every night of the year.

You drive 60k miles between clinic each year.

You're ear aches at the end of the day from having a cell phone pressed against it for hours.

When people ask what you do you answer," I answer questions all day".

You have a bet with yourself on how long after meeting a woman and telling her what you do she asks, "What do you think I should have done?"

You learn never to answer the above question.

You have the most overwhelming sense of Deja Vu every time a physician with any type of rinky-dink cosmetic practice tells you that he's thinking about franchising his business.

Your wife is reduced to tears at a fourth of July parade when a patient accosts her demanding to know why your physician, Dr.Y, has ruined her life.

The physicians complain that the front desk is booking too much time for something and changes the default in the schedule. The front desk complains that the physicians take that much time and change it back.

You've closed, locked the doors and gone home leaving a patient still sitting in a treatment room.

You walk into the clinic kitchen while the staff is discussing horror stories of performing Brazilian hair removal in graphic detail.

You wonder if the computers ever actually work when you're not there.

You have to chase down a woman who's attending a free seminar and trying to make off with $600 in product samples. 

You feel almost euphoric just thinking about what it would be like to not owe anyone any money.

You develop a deep and abiding hate of yellow page salesmen.

You wonder why, when every salesperson on earth is deeply committed to helping you 'grow your business', they're never around when you're signing payroll checks. 

You've told someone not to start a new medical spa on their own because you sincerely can't bear the thought of someone going through what you've been through.

Just closing the doors and moving to South America seems like a perfectly viable option.

You've worked multiple Christmas days.

A physician you've trusted and put in a position of power starts having patients pay him directly inside the treatment room and sets up a secret merchant account so that he can swipe a card and have the money deposited directly into his personal account.

After you fire the above physician, he breaks into the clinic and steals equipment. While you're on the phone the next morning with the police, his wife calls and leaves a hysterical message asking 'How you could do this to us?" and threatening to sue you.

A patient asks "Why is ________ at the front desk insisting that she deliver deliver products and take payment at my house?" 

You've paid the federal government more in business taxes than you've paid yourself.

A physician calls you and asks for your help since American Laser Clinics has an armed guard in his waiting room to prevent him from seeing his own patients while at the same time their performing treatments using him as their medical director.

The same physician tells you that he's been doing this for thirty years and know how to run a clinic better than anyone while dismissing reports showing his declining performance as a 'computer problem' and asking you for money so that his kids can continue to go to private school and he doesn't have to sell his airplane.

The same physician thinks that all his new patients are coming through excellent word of mouth and his superior charisma while dismissing the $16,000 you spent last month advertising his services.

You have to deal with this physicians office manager who's decided to get even with you for not hiring her so she takes every opportunity to sabotage you.

You find yourself expanding to a physician why you can't advertise in a fashion magazine using before & after images of extremely unattractive sagging bellies and thighs from 80 year old morbidly obese patients even though 'the results are good'.

You don't worry about filing taxes late because you know you're not in a situation where you could possibly owe the government any more money.

You've felt a sense of relief when an employee has quit because now you don't have to lay them off.

You're an expert on what does and doesn't count as a business expense.

You've slept on the floor of your office or on the couch in a waiting area more than once.

You've seriously considered buying a cot for your office.

You wonder where the last five years went.

You realize your wife must be a very special person because what other woman would put up with all this and still like you?

You have 6 horses you never ride, a gym membership you never use, children you hardly see, and family vacations you don't go on. 

You look at every medical spa you drive by in your car thinking, "I bet the guy running that medspa is making a lot more money than I am."

You have a surge of bile when you're at a medical convention and a consultant says to a packed room of physicians, "Of course you can make $250,000 per treatment room right now," and then proceed to tell everyone that the key is to 'not let any patient leave until they've bought product and booked another appointment.

You wonder how the above consultant got anyone to listen to her, ever. 

You're able to write a list like this in a half hour right off the top of your head.

This just a partial list of course. I may add to it. And of course these are all in the past.

Cosmetic Medicine: The Unhappy Patient

How to ask the patient to stop seeing you.

I shouldn't have even said "unhappy patient." I should have said the forever unsatisfied patient. Thankfully this is a very infrequent situation in our practice, but it happens every once in a while. And it leaves such a mark, that I thought I'd ask how other physicians handle these scenarios in their own practice.

Last year I saw a patient (56 year old woman) and treated her with a little Botox between her brows and some Restylane in her nasolabial folds and the lines above her lip. She came back to see me 2 weeks later and fell into tears in my office. In fact, I was moved to tears since it truly seemed like I had ruined her life (there's where I should have seen the first red flag, but I missed it). She felt like she had all sorts of new wrinkles, her brows had fallen, etc. Unfortunately (and let this be a lesson that some of you might learn from my mistake) I hadn't taken "before" photos of her. And that was unusual since I really do take pictures of almost everything I do. Especially the first time I treat a patient. And now I absolutely do! Anyway, I couldn't see any "lowering of her lids" from the Botox. In fact, the Botox did exactly what I had expected and had informed her beforehand that it would do. I assumed she just didn't like the effect. But in terms of the Restylane, she saw all sorts of new lumps, new horizontal wrinkles and changes to her original appearance.  In her defense, I did seem some minor areas I could fix and so I did so at no charge to her. And this time I took photos. I also added some Botox to her lateral brows hoping we would see a little lift there to alleviate what she saw as "drooping."  But there was no ptosis or any of the potential complications that could occur from Botox.

She returned to see me again in another two weeks and again was still unhappy. I had ruined her "girl's weekend" in Vegas because she couldn't leave her hotel room looking so "horrible." Again more tears. But I managed to take some more photos and compare them to the ones we had taken on the last visit. Her brows were elevated a bit and her lip lines and nasolabial folds looked great. We even zoomed in to take the closest look possible. But she was not swayed.  She was convinced she still looked horrendous and that I was to blame. So now I'm starting to notice a little bit of the flag. But it's still in my peripheral vision  I really listen and try my best to understand where she's coming from, but honestly I think she looks pretty good. Course it doesn't matter what I think, I still have a dissatisfied patient sitting in front of me. But I didn't think adding any more filler or Botox was going to improve the situation. So I ask her what she thinks can be done. And she comes right back, in a very matter of fact tone, and says that she feels the most appropriate next step would be for me to perform a thread lift on her at no charge. So right about now the red flag is waving frantically in front of my face....hopefully hiding the look of shock.  My mind is filling with all sorts of questions...like why would she want something more invasive, more long term? And if I'm the one who has ruined her life, why does she want me to do another procedure on her? 

Right about then I realized that she wanted more procedures done, but she just didn't want to have to pay for them. So in the nicest way I knew how, I simply said that I didn't think that I was going to be able to satisfy her needs.  I was concerned that there was little, including a thread lift, that I thought I could do to meet her expectations. And I wasn't sure whether she had unrealistic expectations or if I had promised the sun, stars, and the moon. But somewhere between what she wanted and what I could deliver, there was a great divide. But knowing that all our office offers are minimally invasive or noninvasive procedures, I routinely spend a great deal of time in the initial consultation. If a patient comes in to see me and has complaints that cannot be adequately treated with the procedures I offer, then I usually refer them to one of the plastic surgeons in the area. I try hard to communicate the strengths and weaknesses of what I can do in my office verses what a surgeon can do in the OR.  So I doubt I had given her the impression that a little Botox and filler were going to make her look like she was 22 again.

And I certainly didn't think it was going to be a good idea for me to be performing any more procedures on her given she already didn't like what I had done. Did I mention she had already spoken to her attorney? I think I forgot to tell you that part of the visit. At the end of my previous visit with her, she told me that her attorney had advised her to stop payment on the check that she had originally written for her initial services. I wasn't sure if that was even legal or not, but needless to say, that put a damper on our relationship. And then when I said I didn't feel it was in either of our best interests to do the thread lift, her tearful eyes quickly changed to scowling ones and she let me have it. I asked my office manager to step into the office with me since I wanted somebody else to witness the exchange. But now she turned from a weepy patient to an angry woman who was yelling and screaming at me.  Since it quickly became apparent that we could no longer communicate in a constructive manner, I let my office manager (who is extremely proficient in all situations) try to diffuse the tension. 

Cosmetic medicine is still medicine and needs to adhere to the regulations governing any practice. But are the terms somewhat different when it comes to patient "abandonment" and how to notify a patient that you no longer wish to be their provider? What happens when a patient wants you to do something that you don't feel comfortable doing? What if it gets ugly? Please share your stories or thoughts on these situations.

To learn more about how to end the Doctor-Patient relationship and the legal aspects or ethics involved, click here

Emergency Medicine: Suspended animation ready for human clinical trials?

frozen_sperm.jpgWar triggers advances in trauma medicine.

Brain damage that doesn't start for two hours?

Docs at Mass General have placed pigs in suspended animation for hours with no discernable effects. First the battlefield, then the ER. 

From CNN: Docs test 'suspended animation' as potential battlefield treatment.

 "It's a huge leap over the four or five minutes that we had to fix injuries to about two to three hours. Metabolism doesn't come to a halt. So there's still metabolic activity ongoing and the clock is still ticking, just at a slower rate," says Alam. "You buy precious time, but it's a finite amount of time...

...When a patient suffers a traumatic injury, such as a stab or gunshot wound, or a brain or head injury, Alam induces hypothermia by slowly pumping out the patient's blood and replacing it with fluid similar to that used in organ transplants. That process cools the body down gradually from the normal state of 37 degrees Celsius (98.6 degrees Fahrenheit) to 10 degrees Celsius (50 degrees Fahrenheit).

Once the body is cooled, the patient has almost no blood, little to no brain activity and no heartbeat. The body's slowed processes give the doctor time to fix all the underlying injuries. Once the wounds are treated, the patient is gradually warmed back up, resuscitated and blood pumped back into the body. The patient slowly regains signs of life.

For information about life after a traumatic brain injury visit theheadinjurysite.com

Plastic Surgery Advertising: Winner by a nose.

plasticup.jpgRhinoplasty with your morning cup of joe?

 
This coffee cup nose job is an ad for a plastic surgeon. While there's no denying that this type of promotion is clever and eye catching, you have to ask yourself if the expense is worth the benefit. In this case, with caveats, I would think that it might have been. In many other cases I would say no.

It's clever. It's funny. It's unexpected. These are exactly the attributes you look for in any type of guerilla campaign. Unfortunately, this type of ad also has some drawbacks.

The cost of this type of campaign is high. It was suggested and executed by an advertising agency. Ad agency's love, love, love, plastic surgery and other accounts that are 'fun' for the creative teams. In fact, this ad has appeared in a number of advertising magazines. Ad agencies use these types of campaigns to collect accolades for themselves.

For some business, this is exactly the type of quirky marketing that works. But, as far as I know, this plastic surgeon is a single location. A small business is probably in a situation where the opportunity cost for producing a campaign like this makes it a poor use of available funds. 

While the ad is cleaver it's also: high cost, limited distribution, and has a low probability of being utilized by the target market. My guess is that number of patients brought in was dwarfed by the cost of this campaign. If this campaign worked, it was from the secondary benefits that this campaign received.

Concierge Medicine: Another physician gives insurance companies the finger.

calldoclogo175.jpgIs concierge medicine the way to get out from under insurance companies?

Remove $300,000 in overhead every year?

At his old practice, he estimated his overhead at $350,000, and he believes that most of it went toward meeting the needs of health insurers. He needed experts to read his charts and plug the right insurance codes into his bills. He needed staff to secure prior permissions for prescriptions and procedures. He had one employee who worked 40 hours a week just arranging patient transfers to specialists.

He also calculated that he needed to see 25 patients a day just to cover his overhead. In order to make his salary, he often saw 35 or 40. And he never could spend as much time as he'd like with them. According to his wife, Gena, practice employees had developed a ruse to keep Stein from talking to patients for too long. When a patient visit ran over, someone would knock on the door and tell him that another doctor was on the phone.

"You can't take care of 25 or 30 patients a day," Stein said. "That's not possible. What you're doing is running a cattle drive."

His new practice, he said, has an annual overhead of $50,000, and that number includes the flat screen television and leather couches in the waiting room, the Starbucks coffee brewing behind the reception desk, the electronic record software and the high-tech diagnostic equipment that Stein bought when he opened his doors...

...The key to his financial model, he said, is that he doesn't sign contracts with insurance companies, which means he's not bound by their reimbursement rates and not subject to their rules. He can decide what tests to perform or drugs to prescribe without having to make phone calls or fill out forms. He also doesn't have to worry about laws governing health insurance or Medicare fraud. Since he doesn't bill the companies, he doesn't have to follow their rules.

Via Kevin MD