Injection Techniques for the Hand and Neck

In our previous post, we discussed filler injections for hand and neck rejuvenation. These procedures are on the rise, and many physicians are considering this procedure in their practice.

Injection Techniques for the Hands

There is a significant amount of literature for hand rejuvenation. Most have focused on injections and laser for the hands, as a non-surgical alternative. For this article, we shall go in detail on the injection techniques included in two studies.

LeFebvre-Vilardebo, Trevidic, and et al. (2015) go in depth with injection techniques, as different authors included in the study present their own injection methods on hands. The researchers also introduced their own injection technique: Scrape Skin Threading Technique (SSTT). Below is the table detailing more on the injection techniques.

Data from Lefebvre-Vilardebo (2015)

LeFebrve-Vilardebo and Trevidic (2015) suggest using a blunt-tip cannula when injecting. The researchers use four injection techniques to administer the CaHA.

The first method only injected without massaging, and it is most effective on a less fat hand. On the 2nd method, massaged aided in distributing the filler evenly. However, the third method showed the filler only stayed under the tendons. In using their own technique, the SSTT, it was the only technique that showed where the product was targeted.

For Dr. Moradi (2015), he used Radiesse with lidocaine HCl. In performing the procedure, he tented the skin and utilized a bolus injected in the dorsum of the hand. Specifically, Moradi injects “…proximally by the wrist-hand junction, distally the metacarpal-phalangeal joint” (p. 265s).

In addition, the doctor added smaller units for added improvement on the hands. Its intended result is to lessen the appearance of veins and tendons and improve volume.

Alternatively, in Dr. Busso’s work (2015), he used HA that would minimize the appearance of tendons. The patient should be in supine position. In order to see the veins better, Dr. Busso suggests placing the hand below the level of the heart. In addition, mark all injection sites. Then, finally, raise the hand slightly above the level of the heart.

The injection on the dorsal superficial lamina would yield easier injection administration. Injected fillers can easily spread and lessen any abnormal skin formation. Skin tenting is recommended to separate the veins from the injection area. There is a risk of nerve injury, so refrain from doing any intracompartmental injections “below the deep dorsal fascia” (p. 270S).

As for Drs. Sutton and Bucay (2015), their choice of filler is Radiesse. Like the previous cases above, cannula was used to administer the filler. The insertion of the cannula is between the 2nd and 3rd metacarpal.

The common observed side effects were edema and erythema in all cases.

Dr. Rivkin (2016) also conducted a study on hand rejuvenation and injection techniques. The author makes use of needles, instead of a cannula as mentioned in previous studies mentioned above. The technique the author adopted was injecting between the phalanges. Rivkin carefully fills in the spaces. The author expects that the appearance of vein and tendon reduce. After administering the procedure, it is recommend that the hand is massaged.

After the procedure, the author advises the patient to have hands elevated for the next couple of days and any tedious activity.

Injection Techniques for the Neck

The literature for injection techniques on the neck is limited; most studies have only studied on the use of lasers on the neck. There have been research on the neck using botulinum toxin, and there are doctors who use botox on their patients to perform a non-surgical neck lift.

Physicians should take note of the danger zones in the neck. The researchers introduced a new injection technique on the neck, which is the “Three-Dimensional Circumferential Injection Technique” (p. 1). They applied this approach on the Posterior and Lateral Subcutaneous Areas of the Neck and Anterior Subcutaneous Area of the Neck and Horizontal Neck Rings.

Below is the table that further details the study.

Data from: Calisti and Elattar (2017)

Hand and neck rejuvenation are two procedures that result in patient satisfaction. The procedures are not nascent, and it is expected to rise in the coming years.

The Coming Shift to Telemedicine (Everywhere)

There is a rise of telemedicine startups everywhere, especially in cosmetic medicine. What might this mean for you?

Silicon Valley, New York, London and Berlin all are investing big in telemedicine, A.I. and big data services. There are massive changes in the US that are opening doors for new services. what does it all mean for a little one-doc clinic in Des Moines, Charolette or San Antonio?

Why is there a need to utilize telemedicine?

Telemedicine makes it easier to keep patient records, track patient progress, saves time (and money) and offers the promise of integrated deep learning for clinical decision support.

There has been a report that patient preference leans towards employing telemedicine. It provides follow-up care for those who underwent surgery and many patients favor that. The convenience allowed for better communication with the physician through email.

Why are some physicians skeptical about telemedicine?

While there are many benefits to telemedicine, it is still faced with criticism. Many physicians are hesitant to adopt telemedicine because of costs. One of the many concerns about adopting telemedicine is the HIPAA. Patient privacy can be breached, especially with aesthetic medicine where photographs and video can be saved or used as before and after media output. Tools and software can be costly, because of this doctors would prefer to stick with traditional practice instead.

When will aesthetic medicine adopt telemedicine practices?

Several dermatology and plastic surgery practices have made progress in using telemedicine. The most common telemedicine method for aesthetic practices are Skype consults. Virtual consults cost less and patient retention is slightly higher.

Another example of telemedicine applicable for aesthetic practices are Virtual (VR) and Augmented Reality (AR). Primarily known for its use in gaming, it has branched out to other science and technology fields. Several plastic surgery practices have installed some devices such as VR or AR for patients to visualize the expected outcome of their procedure. Back in 2015, plastic surgery performed through Google Glass resulted successfully. In other uses, scribes send data to physicians via Glass. Expectations to use Google Glass in the practice is huge.

Telemedicine is also not limited to patient care, as it focuses also on the devices you use for your practice. While Luan et al., (2015) study focuses on access to plastic surgery literature, a physician can utilize their devices to use to communicate with patients. In addition, since the rise of smartphones, it is easier to enforce telemedicine. Video messaging apps like FaceTime and Skype can be used for telemedicine.

How to prepare yourself in integrating telemedicine in your practice?

Telemedicine, while mostly beneficial, may be difficult to integrate to a practice especially if it is not telemedicine-ready. You may need to consider these factors.

According to Krupinski (2014), set-up a room dedicated for all telemedicine needs. You will need to examine factors such as lighting and audio and video so you can examine them better. Let your patients feel comfortable inside the room as well.

Choose the telemedicine tools, methods, and technologies you will adopt. As we have mentioned there are various tools and devices for the physician’s use, but you do not need to employ everything. Some examples of the telemedicine methods you can use are Real Time (RT), which you can do on your own devices or through store-forward (SF). A physician can find a telemedicine tool or software online, which one can subscribe to.

Training is important, as studies have shown that those who are mishandling telemedicine tools or software can make patients feel uncomfortable. Train along with your staff so everyone in the practice has an idea how your telemedicine devices and software work.

Most physicians overlook the hindrances and barriers to using telemedicine for easier accessibility. Telemedicine is not just implementation just to keep up with trends, but its convenience and eventual cost-cutting advantages can help save practices.

Download the Medical Spa MD Telemedicine Report here.

Face Lifts For Smokers.

A new study suggests that cosmetic surgery could help a patient quit smoking long term. Most surgeons in North America suggest a cessation period of 2 weeks before surgery. However, it was found in previous studies that those who ceased smoking 4 weeks prior showed lesser rate of complications. Nineteen (19) percent of patients in their research attained complications. A follow-up was made by the researchers stating that only 10 of their patients have not smoked since their surgery.

Previous studies also delved in cosmetic or plastic surgery and smoking cessation.

In a study conducted earlier in the year found that there were postoperative complications as expected. The study was on a larger scale examining more than 40000 patients. However, among the 40425 patients in their study, 15.7% were smokers. Additionally the researchers of the study found that smoking had an effect as to where the procedure had been done.

Findings:

• 3376 (8.4%) patients incurred postoperative complications
• 732 (1.8%) patients had medical related complications
• 1611 (4.0%) patients had wound related complications

There were surgical complications for patients who underwent breast reconstruction, craniofacial/head and neck, and upper and lower extremities. Wound-related complications were found for craniofacial/head and neck and upper lower extremities patients.

E-cigarettes are no exception either since it contains nicotine. In 2016, a study focused on the use of e-cigarettes and if it has lesser detriments as compared to regular cigarettes. The effects weren’t as severe, but it did not eliminate the incidence of complications.

Additionally, according to many plastic surgeons, they have a smoking cessation session prior to surgery. Despite some efforts to do so, several patients had also reported smoking before their surgical procedure. It is unclear whether cessation intervention helped the patient quit smoking prior and after surgery.

New Advancements In Cosmetic Lasers (2017)

Cosmetic laser technology has continuously advanced over the years, and many physicians have noted the progress in the past few years.

The American Association of Dermatology (AAD) Annual Meeting was held in March. One common topic according to the AAD articles is the advancement and improvement of aesthetic laser devices. Aesthetic laser devices can target skin and facial conditions, even allowing multiple treatments on one device.

Dr. Michael Gold, a renowned dermatologist, spoke in a symposium, noting the significant changes of the current aesthetic devices.

Aesthetic companies like Syneron, is gearing up to release new devices and make improvements with their current devices. In addition, Cutera introduced PICO Genesis last December that treats skin pigmentation, which also enhances the patient’s skin complexion.

Two doctors from the AAD conference has noted that laser will improve further in the future. Dr. Chapas said that there are studies being conducted over the use of a picolaser for other cosmetic purposes other than laser hair removal. Additionally, Dr. Waibel mentioned that research is also done to examine other laser uses.

The dermatologist added she is aware that new technology are being developed such as the free electron laser, which has promising uses for the medical sector.

It is expected that lasers will continue to develop in aesthetic medicine. What are your expectations for aesthetic or cosmetic lasers in the future?

References:

Thinking of a Picosecond Laser? Do I need one and which one to buy.

http://www.prnewswire.com/news-releases/syneron-candela-announces-new-technology-and-indications-at-the-2017-american-academy-of-dermatology-aad-annual-meeting-300416266.html

http://www.prnewswire.com/news-releases/cutera-launches-new-pico-genesis-treatment-with-enlighten-300373489.html

http://dermatologytimes.modernmedicine.com/dermatology-times/news/advances-lasers-light-sources-0

http://www.healio.com/aesthetics/laser-procedures/news/online/%7B8048864e-2466-4db7-a033-17ea4f3df1a9%7D/recently-approved-aesthetic-devices-improve-on-previous-generations

http://www.mdedge.com/edermatologynews/article/134277/aesthetic-dermatology/video-picowave-laser-uses-are-expanding-beyond

6 Keys to Medical Spa Success

References:

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/the-blog/2007/12/15/med-spa-success-key-no-two-it-takes-money.html
/the-blog/2008/1/10/the-third-key-to-med-spa-success.html
/the-blog/2008/2/23/key-number-4-to-med-spa-success-the-physical-embodiment.html
/the-blog/2008/3/16/key-no-5-to-medspa-success-know-thy-competition.html
/the-blog/2008/4/26/medspa-success-key-6-service.html

Overlooked Anti-Aging Procedures

Many fillers and injectables are marketed for the face and skin. According to the 2016 ASPS statistics, there were 2,600,000 procedures for dermal or soft tissue fillers alone. However, dermal fillers are also used for other purposes, like on the hand and neck.

Numbers are scarce regarding treatments for those areas, however some patients seek hand or neck rejuvenation, which are overlooked procedures.

There have been studies about using neck and hand rejuvenation, mostly showing promising results to the patients. Few studies have only shown complications about rejuvenation and resurfacing. Frequent modalities used in treating these areas are dermal fillers (used for off label use) and lasers or IPL.

In the official statistics provided by the ASPS, only hand surgery is listed as a surgical procedure and so far, hand and neck rejuvenation is not listed as a non-surgical procedure. It is probable that it is part of the filler statistics.

HAND REJUVENATION

Common injectables used for hand rejuvenation are Collagen, Hyaluronic Acid (HA), Calcium Hydroxlypatite (CaHA), and Poly-L-Lactic Acid (PLLA) (Kühne and Imhof, 2012). According to the authors, side effects of the fillers on the hands are swelling and bruising. In addition, they suggested that dermal fillers for better effectiveness is CaHA due to collagen stimulation. Furthermore, according to Butterwick and Sadick (2016), hand rejuvenation procedures are more effective when treated with multiple modalities such as IPL, RF, and CaHA and PLLA.

In Maruyama’s (2016) study, it focused on the hand rejuvenation for 128 Japanese patients. The researcher took into consideration some skin differences and side effects. The researcher used IPL by using two wavebands, one using 560nm and another 515nm.

Immediate downtime results for wrinkles showed that most of the patients were mostly unpleased, effects improved after two or more treatments. Meanwhile, many patients were satisfied by the results with the dorsal lentigines. One of the prominent side effects presented in the author’s study was erythema, followed by hyperpigmentation and itching.

Despite such, most patient satisfaction for hand rejuvenation is usually high and there is an expected patient return or retention for a treatment of hand rejuvenation (Rivkin, 2016).

After administering an injection related hand rejuvenation procedure, massaging is recommended as it helps in the longevity of the treatment on the hands.

NECK REJUVENATION

With surgery, come the complication and risks. Batniji (2014) enumerates the possible risks of surgical neck lifts, such as induration, neck injury, and skin contour irregularities. Despite such complications, neck lifts is slowly on the rise.

As an alternative, some cosmetic physicians offer non-surgical neck rejuvenation.

However, recent literature is still little for non-surgical neck rejuvenation.

de Oliviera et al.’s (2017) study presented a 100% improvement rate upon treatment. A combined RF and PEMF treatment shows significant positive results when used to treat the neck. Additionally, the researchers note that RF alone may not be as effective. It is suggested these combined treatment be used in observing shorter downtime and lesser complications.

Their main limitation was no follow-up was done after their initial study. Any observed complication was quickly resolved.

In another study, di Bernardo (2016) used two modalities for the neck: a laser and RF for different purposes. Their study focused on the procedure of using the modalities for the neck. The researchers marked the areas to laser and used tumescent anesthesia for this treatment. As for the RF treatment, they plotted the areas to treat the neck to avoid neuropraxia.

Finally, Oram and Akkaya (2014) uses CO2 as another option in treating the neck as it showed improvement with Skin Laxity, Jowling, Fat Disposition, and Horizontal Neck Lines. Their study, however, presented complications, however it was only short lived. Despite such results, most of the patients returned for further treatments in the long-term. Their main takeaway in the study was the skin tightening due to the bettering of the skin laxity and in turn causing good effects with the jowling and fat disposition.

These two procedures, while, not popular, are also sought by patients. These elective procedures are befitting

In another post, we discuss injection techniques for hand and neck rejuvenation.

Patient Retention through Better Customer Service

Even medical practices need to brush up on customer service. Some patients complain about the poor services provided by staff. Online reviews for some practices have patients talking about how poorly they were treated by the staff and may need to find a new doctor. This could hurt your practice, as your leads could decrease because of your staff members.

If you received poor reviews about the staff, then it might be time to reconsider getting friendlier staff or training them for better customer service.

Manage staff well

Customer service starts within the practice. How you deal with staff could translate to their behavior towards patients. Aside from better treatment towards staff, provide them with appropriate training such as customer service and procedures.

In a medical aesthetic practice, allow staff to have training and delegate tasks for them so they could also take part in your practice and learn more about how to deal with patients in different situations.

Survey Patients

One of the many ways you can connect with your patients is to give them a say in what you are offering. Many experts suggest this method as a way to put your patients first. While you cannot offer every treatment out there, at least consider the idea of having that non-surgical treatment or an alternative.

For your reference, the most common procedures in 2016 (according to the ISAPS) were Botox or dermal filler related procedures, chemical peels, microdermabrasion, and laser hair removals.

Hold Offers, Discounts, and Specials

All patients love to hear the words discount and special. If you have found footing Advertise it on social media or conduct an email blast. Either way, build a relationship with all your returning patients, and hook them up with your offers and specials so they could refer your practice to their other friends.

Invest in Social Media

A large number of practices are on social media, not to keep up with trends, but to connect with customers digitally. Social media is one of the most recommended marketing strategies, and this is how you can pick up potential patients for the practice.

Twitter and Facebook are among two social media outlets that have improved on the business side of customer service. Businesses on Twitter have been given a feature to accept or decline a Direct Message (DM) from an individual. Facebook has also that option on Messenger to set up chatbots for your business. Further discussion about this concept will come at a later time.

What Your Medical Spa Staff Should Understand About Body Dysmorphic Disorder

Are you at risk of treating patients with Body Dysmorphic Disorder (BDD)? What should your staff be doing to screen and communicate with risky patients.

Everyone who's in the industry has delt with peatients who have unrealistic expecations and who make you think that there's not something quite right with their perception of themselves.

Most physicians avoid these patients after dealing with one or two of them that go from big cheerleaders before the treatment, to keying cars in the parking lot after the results don't live up to their unrealistic expectations.

It's something that everyone experiences and the more ethical providers aim to steer clear of these patients, but the result is that they'll go elsewhere.

Whill BDD seems to be underdiagnosed, there are some things we've learned that you might want to pass along to your clinic staff.

What have studies found out so far?

Many patients are faced with this concern that going under the knife would appease them, however symptoms of BDD can still linger. Many studies have shown that patients who have undergone cosmetic surgery still exhibit symptoms of BDD.

In a study conducted by Bouman, Mulkens, van der Lei (2017), a sizeable number of physicians are still unaware about body dysmorphic diagnostic disorder and what it entails both for the patient and the provider. In their study, they found when plastic surgeons refused patients to cosmetic treatment and had them referred to a psychologist, some of these patients attempted to sue the physicians. Additionally, their plastic surgeon sample considered surgery as a contraindication of BDD. Their sample also mentioned that they will not pursue with a procedure, provided the patient exhibited symptoms of BDD.

In the end, the researchers stressed the importance for cosmetic physicians to educate themselves further about recognizing the disorder, diagnosing the patient, and treating it.

Despite such events, there was research about the positive effects of cosmetic procedures with BDD also (Bowyer, Krebs, Mataix-Cols, Veale, and Monzani, 2016). One study was conducted that some patients manifested some BDD symptoms pre-surgery and the patient group reported satisfaction one year after the surgery (Felix et al., 2014).

What should you tell your staff to look for? (Note: This is not medical or legal advice, just an opinion.)

Patients may exhibit a number of symptoms and attitudes that staff can identify as potential problems including:

• If a patient thinks that a treatment is going to change their life in some kind of unrealistic way.
• Odd confidence that a physician is going to 'fix' them. These patients often are your most ardent supporters before the treatment.
• Wanting to 'stack' treatments together and build a pipeline of problems that they want fixed.

What can your clinic staff do?

• Understand that this is not really a vanity issue, even though it appears to be. BDD patients feel bad about this and their perceived as vain and shallow, but they're not able to stop obsessing. This is as real as depression, anxiety or other mental disorders.
• Understand that they have poor insight regarding their treatment and their body perception. You won't be able to 'talk them out of it'.
• Don't encourage BDD if you see symptoms. (I've seen a number of unethical clinics do just this.)

This isn't something that you want your staff to be in the dark about since there can be serious consequences if you don't take it seriously.

Picosecond Lasers – Do I need one, and which one to buy?

Guest post by Dr. Steven Ang

This article is a personal review of some of the Picosecond lasers currently available in the market. The relevant distributors in Singapore had provided information on these lasers, when the machines were tested in November and December 2016.

The first commercially available Picosecond laser was the Picosure, introduced by Cynosure Inc about four years ago. Since then, more of such lasers have entered the market. When launched, the Picosure was a 755 nm Alexandrite laser, but Cynosure has since taken measures to introduce two other wavelengths, 1064 nm and 532 nm. All the other companies primarily used the 1064 nm and 532 nm wavelengths, in addition to other wavelengths. These wavelengths are usually introduced to tackle the problem of removing stubborn green and blue inks in tattoos.

For anyone contemplating to purchase a Picosecond laser, the first question that naturally comes to mind is: Is there a need? Is the Picosecond laser really superior to the more commonly available and much less expensive Nanosecond Laser?

According to a systematic review article in the journal, Lasers in Medical Science, in September 2016, the Picosecond laser had not proven its superiority over the Nanosecond laser in the removal of blue and black tattoos. However, in the same journal in February 2017, Forbat, Ali and Al-Niaimi posited in a letter that the applications of the Picosecond laser could extend beyond tattoos to pigmentation reduction and tissue remodeling.

On deeper analysis, the Picosecond technology is rather persuasive. The idea seems logical that when the pulse width is narrowed, laser energy can be more efficiently converted into the mechanical stress needed to fracture particles into smaller fragments, which are easier for the body to remove, and there is less risk for side effects. When used in the removal of tattoos, for example, the notion that the laser exerts a photoaccoustic effect and not a photothermal effect, appears reasonable. Therefore, this can shorten the number of treatments needed.

In evaluating which laser to purchase, I believe you need to consider the following factors:

Is it effective? For this, you can look for published studies and also news about the lasers. One limiting factor is that since Picosecond lasers are relatively new, there may a paucity of studies, and even if available, the sample size is usually small. You should try out each laser for yourself to determine the relative efficacy.

What are the technical specifications? 1000 picoseconds equal 1 nanosecond. To me, in a simplistic way, the lower the wavelength is in picoseconds, the more potential it has. If a greater range of power and fluence is available, the more flexible it is. It is arguable whether you still need a Nanosecond mode, but it is always reassuring if the mode is present.

What is your primary reason to purchase the equipment? I believe that in Western countries, the primary reason is to remove tattoos. In Asia, the main reason may be to treat hyperpigmentation like melasma.

What is your budget? The Picosecond laser doesn’t come cheap and you need to set aside a budget of about USD$200,000 or more. You need to plan carefully to optimize your return of investment.

Are there any local factors that may influence your purchase? For example, the strength of representation of the distributor/agent in your state/country is important. The major manufacturers usually have their appointees in each state/country. The track record of the distributor/agent in servicing and repairing machines is important. Another local factor to consider is whether the machine can be used on your local electricity grid or whether you need to make special adaptation.

Should you buy a new machine or a used one? Because of the short history of the Picosecond lasers, there may not be many used units in the market. Check the usage clocked, the ease to service the machine and the potential costs to service and if need be, repair the equipment.

I have reviewed the following Picosecond lasers: The Discovery Plus from Quanta, the Pico Plus from Lutronic, the Picoway from Syneron-Candela and the Enlighten from Cutera.

A comparison is given at Table 1.

Name of Laser

	Discovery Pico Plus	Pico Plus	Picoway	Enlighten
Manufacturer		Quanta System S.p.A	Lutronic Corporation	Syneron-Candela	Cutera
Wavelength 1		Nd: YAG 1064 nm	Nd:YAG 1064 nm	Nd:YAG 1064 nm	Nd:YAG 1064 nm
	PICO, pulse duration Maximum energy	450 ps 800 mJ	750 ps 600 mJ	450 ps 400 mJ	750 ps 600 mJ
	Q-switched, pulse duration Maximum energy	6ns 800 mJ	2ns 800 mJ	Not applicable	2 ns 600 mJ
	Opti-pulse, pulse duration Maximum energy	6ns + 6ns 1.2 J	Not applicable	Not applicable	Not applicable
	Photo-thermal, pulse duration Maximum energy	300 ms 2 J		Not applicable	Not applicable
Wavelength 2		FD Nd:YAG 532 nm	FD Nd:YAG 532 nm	FD Nd:YAG 532 nm	FD Nd:YAG 532 nm
	PICO, pulse duration Maximum energy	370 ps 300 mJ	Available	375 ps 200mJ	750 ps 300 mJ
	Q-switched, pulse duration Maximum energy	6 ns 400mJ	Available	Not applicable	2 ns 300 mJ
Wavelength 3		Ruby 694 nm, QS, 30 ns, 1200 mJ	595 nm Gold Toning	785 nm	Not applicable. In the process of introducing 670 nm
	PICO, pulse duration Maximum energy	Not applicable		Will be in picoseconds, not available in Singapore yet
	Q-switched, pulse duration Maximum energy	30 NS 1200 mJ		Not applicable	Not applicable
	Photo-thermal, pulse duration Maximum energy	2 ms 2J		Not applicable	Not applicable
Wavelength 4		Not applicable	660 nm RuVY Touch	Not applicable	Not applicable
Fractional laser or equivalent		Yes, 8 mm fractional round hand piece	Yes, Focused Dots 1064 nm	Yes, Resolve hand pieces	Yes, Micro Lens Array Fractionated System
Price		++++	+++	+++++	++++
Strengths		Versatile. High energy.	Many types of hand pieces with different wavelengths.	Easy to use and ergonomic. Size fits in any office.	Known for PICO Genesis in skin toning.

In conclusion, whichever machine you purchase, there is bound to be some element of regret as each machine has its relative strengths and weaknesses. It is only human to always think that the grass is greener on the other side. Just make a decision and move on.

Have something to say? Write a guest post on Medical Spa MD.

Simple Video Marketing Can Make You An Extra $10K A Month

Step up your practice’s marketing strategy by adopting a or improving your video marketing strategy. According to SEO Experts, Video Marketing will dominate in 2017. What would that mean for your practice?

Well, it means two things.

One is if you have been using video marketing, good for you. You're already doing things that others aren't which is where you want to be on the marketing side.

Two is if you have no intention or have yet to implement video marketing. The challenge: Starting up and competing against fellow physicians who have adopted the strategy.

Video marketing in this age is not limited to the traditional YouTube upload where you introduce your practice or enumerate all the procedures you offer. This marketing strategy has expanded to temporary or expiring content. Snapchat and Instagram Live or Stories are two prime examples, aiding several businesses reach new customers.

It is also an effective marketing strategy because according to Boast video is available across different devices and that could be a better replacement for text.

Many social media experts claim that video also gets reaches and engagement aside from traditional SEO Techniques. According to Hubspot, over 90% deemed video marketing effective for customers to understand a business.

What kind of videos can you put out there? The videos you play in your practice is considered a marketing tool.

1. Procedural-related videos

Your menu of services could be in video form that can be presented in your practice, social media accounts, or on websites. Decide your most popular procedures and select which ones you would recommend. In addition, you can show this bit by doing it on livestream or uploading the procedure on YouTube. This shows your credibility as a physician and your ability in performing procedures.

2. FAQ or Informational videos

Give them an idea about your background, your clinic or practice’s background. Answer all frequently asked questions that all your patients ask about any procedure or your staff or clinic.

3. Review or Testimonial videos

Capture prospective patients’ attention by posting testimonials of your current patients. Reviews are helpful to ensure your reputation and credibility as a physician.

Do not limit your video marketing to only your clinic’s waiting room. Post all your available videos on social media or on your website. You can even utilize Snapchat, Instagram Stories, or Twitter Live.

Regenerative Aesthetics: A New Dimension to Anti-Aging

Guest post by Dr. Kavita Beri

Discussing regenerative technologies and procedures with your patients.

Aesthetics and Anti-aging is an exciting field in modern medicine. New technologies, procedural devices and cosmeceuticals make it an ever changing and expanding specialty.  As physicians, we are challenged to stay on top of what is new and what your patients hear and see on the media. As important as it maybe to stay in touch with the latest trends that surface the cosmetic and aesthetic world, having a strong foundation in Anti-aging physiology will help us make better choices in terms of what we would like to offer to our patients.

Regenerative aesthetics adds a new dimension to anti-aging skin care.  Our body has an innate ability to heal and regenerate.  Aging slows down cellular processes, but can we make treatments focused on maintaining the machinery that the skin is already equipped, with instead of just bandaging the surface.  Making aesthetics and anti-aging a holistic entity with services that help mind body and spirit stay in- tune with healthy skin will offer a wide array of options and services to your clients.  This will not only help clients be satisfied with the treatment they are getting for the skin but also have a “feel good” component that is longer lasting. The most interesting component of regenerative aesthetics is looking at aging skin as an ongoing chronic inflammatory process that is occurring over the years. Targeting this chronic inflammation by the various factors that influence it, will include a nutritional approach, lifestyle approach and anti-stress approach to helping the skin regenerate to its best.  To heal from any ailment, eating a healthy balanced diet, avoiding stress, having mechanisms coping with stress and of course having the mind be in tune with healing, helps the process tremendously.  Having information on lifestyle, healthy nutrition will give you clients more confidence in the care they will get from you. My experience has been, an honest approach to patients seem to get them to understand their own expectations and then can channel them to what they are looking to change about themselves. I make sure to tell my patients that it is so important to visualize themselves with healthy skin, having a mind focused in a positive image will help the anti-aging aesthetics be more effective. Personally, with my clients, they have LOVED this idea, and have made beautiful progress not only in having healthy skin as they are aging but also to understand their expectations and be more content with themselves.

I never forget to mention to my patient in the initial consultation: that there is nothing out there that will make the clock-” stop” from ticking…..and so starting  with the Truth….we will be able set our goals more realistically and bring light to a beautiful and dynamic field of regenerative aesthetics.

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Cosmetic Procedures Statistics in 2016

The American Society of Plastic Surgeons (ASPS) has released an initial report of their annual statistics. According to the ASPS, the most performed procedures are on the face and most procedures involve fat reduction.

Breast augmentation remains popular among patients being the highest number of procedure performed in 2016. Labiaplasty, on the other hand, is gaining traction in the plastic surgery scene.

In the side of the non-surgical treatments, Botox remains number one (7,056,255 procedures for 2016; a 4% increase from 2015) and numbers will probably continue to rise in the future. The other mostly performed non-surgical procedures are dermal fillers, chemical peel, laser hair removal, and microdermabrasion. The total for the top 5 non-surgical is 12,902,372, accounting for 84% of total non-surgical cosmetic procedures.

It also reports the new trends in non-surgical procedures focusing on fat reduction techniques like injecting and freezing fat. It is expected that fat reduction trends will continue to boost in the coming years.

The cosmetic non-surgical side still has a higher number compared to plastic and cosmetic surgery procedures, considering these are easily administered treatments. A possible contributing factor to the rise of Botox related procedures is that men are also undergoing the treatment, and have raised the statistics. Many predict that fillers will become a steady popular procedure and there could be a growth in Platelet Rich Plasma procedures.

Pricing Dermal Fillers: Radiesse, Sculptra, Belotero, Juvederm, Kybella...

Should I switch to a new filler? Can I increase my profits or decrease my cost? Fillers are a must-have in any cosmetic practice, so how do you make sense of the options?

You've got to have them since they're one of the primary reasons you're generating new patients AND they keep those patients coming back every month or two. Many generalized (includes surgical treatments) generate 40% of their income from injectables and others (nonsurgical) can turn these needles into wildly profitable practices. But you can also spin your wheels just bumping along the barely-breaking-even line by either under-pricing or over-paying. So what's the current state of cost/price in the market?

In a market report released in 2015, according to Research and Markets, dermal fillers average price (in the US at least) are estimated around $400-$1500 per treatment (patient cost). That's quite a range. So what's going on here? It's a busy and (increasingly) confusing market but here are some stats/thoughts on some of the market leaders.

RADIESSE

Radiesse is primarily around the patient's mouth (specifically correcting nasolabial folds but also lips) but is also commonly used to increase volume in hands (where you can end up using a lot of it, increasing the cost/price). Typical usage is between a half to 2 or more syringes. Like with other facial fillers, the effects on Radiesse on the body will take for as long as 10-12 months. An average cost for a Radiesse treatment is around $900, with a range of $400-$1200. Most procedures are on the chin and cheeks.

Patient satisfaction seems to be around 83%. Adverse reactions include ashes, loss of volume swelling, and lumping. These, as with others, are generally attributable to poor technique or over-treatment.

BELOTERO

Similar to Radiesse, Belotero targets the nasolabial folds and the lines around the mouth. Although, there are some physicians that have used it to target dark circles and lines under the eyes.

It is possible to get multiple treatments for Belotero as well. The filler lasts around to 6 months, maybe up to a year. Although some patients may have shorter filler effects. The treatment costs around $625.00, with a range of $200-$1350.

Patient reviews (from a well known patient site) tended to be slightly higher than Radiesse which is interesting but not terribly informative. It worked well for patients who had their under eye lines treated, on their lip lines, crows' feet, tear troughs, and glabellar area. Complaints include bruising, swelling, and bumpiness.

SCULPTRA

Sculptra is a liquid based injectable that also targets the above mentioned treatments for lines. The use for the filler has been used for those who have lost weight and want to treat lines.

Primary treatment areas for Sculptra are temples and jowls and there's some increase in the after-care instructions including daily 'face massage' of the treatment areas. Repeat treatments may need to be administered after four to six or four to eight weeks, depending on the patient's results from the first treatment. (Always better to under-treat and have them come back than over-treat and have them unhappy.)

Price of treatment is around $1900, with a range of $150-$3800. Selling price of Sculptra to physicians is estimated around $750-$800. According to some physicians Sculptra retains on the face for around 6 to 24 months.

Sculptra seems to hover around a 90% patient satisfaction rate. Among the reviews on one website, 21% reported lumping and adverse reactions (which seems high).

JUVEDERM

Juvederm is one of the most popular volume enhancing fillers in the market. The target areas are lips, cheeks, and lines and wrinkles. A technique to administering the filler on the cheek is creating circles around the target area (similar to a Venn Diagram). Aside from the cheeks, lips are also a popular treatment region.

Juvederm products have a selling price of around $350-$1000. Cost of treatment is around $550, ranging from $250-$990. Treatment lasts from 6 to 12 months.

In looking into patient feedback, only Juvederm received more than 90% positive rate from patients across different review websites. Many are also doing returning treatments after their results. Common complaints for the filler are sagging and swelling under eyes and lips.

KYBELLA

We thought we'd take a look at something outside of fillers with Kybella since it's main usage is to remove the fat under the chin. Multiple treatments are done to achieve the expected result. Like with all the treatments here, Kybella can be done quickly. In administering Kybella, the box comes with a temporary tattoo guide which should be stuck under the chin. (We don't have personal experience with this so would appreciate ayone's thoughts from the community.)

Physicians buy a vial of Kybella at around $600. As for prices, Kybella has a range of $600-$2500 for a treatment, with an average of $1375.

The treatment is well received with an 87% positive rating on one website. Swelling is normal with the treatment after a few days. The treatment had boosted patient self-esteem. Negative reviews are few so far, some had mentioned they saw no change prior to treatment and should have opted Liposuction over injections.

Read the sister post on pricing of Botox, Xeomin & Dysport.

Pricing & Costs

There are a lot of physicians who enter the market at the low end of pricing in order to attract new patients (very successfully since this is essentially a commodity now) but if your prices don't include enough just to break-even, you’re heading for trouble. Medical businesses are expensive to run and it's more true than ever that a dollar saved is a dollar earned. All vendors are not all pricing fillers the same and it can cost you literally thousands of dollars a month right off the top-line profit if you're not getting the best deal from your local pharmacy or the manufacturer. Depending upon where you are in the world you might want to do a little research and find out if you can get a better deal.

Warning: Everyone is getting bombarded with solicitations from companies in China promising the lowest cost. Do NOT buy any drugs or pharmacy products from China (or South East Asia, or Africa). These countries do not have the same regulations as the US, Canada, and the EU where regulatory safeguards are in place.