The New "Natural" Breast - Ideal Proportion is Key

A recent study in the Journal of Plastic and Reconstructive Surgery reveals the ideal proportions that may be used as a basis for helping your patients define the perfect breast.

You've all seen it happen; every woman wants perfects breasts and is convinced she knows what that means. Why then, is she dissatisfied when you deliver the modifications she's asked for? It turns out there's a new standard of beauty and a new study to help you, and your clients, achieve it.

In a recent survey, 1,315 men and women were asked to rate the attractiveness of breasts shown to them in three-quarter profile.  The results showed a clear pattern; the best chests have 45% fullness above the nipple line and 55% fullness below in a slightly teardrop shape.  Upward pointing nipples, a mildly concave upperslope and a convex and smooth lower slope were also key. Ironically, the traditional emphasis on upper pole fullness is not what patients now want. Round is out, natural is in!

So, how do you transfer the old ideal to the new real? Use these tips to guide your consultation:

  • Educate - find out what she already knows about the procedure and use this  knowledge as a basis to discuss the safest and healthiest way to achieve the result. Augment what they "know" with your expert medical opinion.
  • Communicate - Eveyone woamn has her own opinions about ideal shape and size. It is also critical to know whether a natural or augmented look is desired. Also useful is a  discussion of implant location, fill material and resulting profile in addition to size. It is also key to help her understand that a naked breast will have a shape that differs from a clothed breast.
  • Be specific - Size and proportion alone isn't enough.  Discuss frame size, body shape and activity level with your patient.
  • Use images - Pictures, drawings and 3D imaging are all excellent tools to guide the process.

In the end, a common standard of beauty may be ideal, but your goal is to also help a woman be beautifully real.  If beauty is in the eye of the beholder, use her as a collaborator to achieve both of your goals.

Read more about the survey discussed above at: http://journals.lww.com/plasreconsurg/Fulltext/2014/09000/Population_Analysis_of_the_Perfect_Breast___A.8.aspx?WT.mc_id=HPxADx20100319xMP

Revolutionary Single-stage Breast Reconstruction Procedure

This new procedure preserves the nipple, areola and surrounding skin by using a vertical mastectomy incision, a dermal flap for coverage, and a definitive adjustable smooth saline implant.

breast reconstruction

Hilton Becker, M.D., a local plastic and reconstructive surgeon and an affiliate professor in FAU's Charles E. Schmidt College of Medicine, studied and developed this procedure as an alternative to radical mastectomy. His findings were published in the Plastic and Reconstructive Surgery Journal, co-authored by Jeffrey Lind II, M.D.

According to Dr. Becker,

There are numerous advantages to using a vertical incision over a horizontal incision. From the surgical perspective, it allows for ease of access, and from an aesthetic perspective this incision leads to a better cosmetic result with a scar that resembles that of a breast lift procedure. The procedure is minimally invasive as no new tissue planes are opened after the general surgeon has completed the mastectomy.

Procedures that spare the nipple and skin have been shown to be oncologically safe and allow for much more flexibility in implant-based breast reconstruction. Single-stage breast reconstruction will become more important as there continues to be increasing financial strains on our healthcare system.

Elizabeth Hopkins is an aspiring physician and pre-med student who has been mentored by Dr. Becker. She is also a patient of his and shared her personal feedback after undergoing this new procedure.

This blessing in disguise introduced me to a brilliant surgeon whose unique procedure enabled me to have a skin and nipple sparing mastectomy free from animation deformity, which happens when implants are placed beneath the pectoral muscle – mine were placed over the muscle. Being his patient and working side-by-side with Dr. Becker has changed my life and will hopefully change the lives of many others.”

During the preliminary stage of the study, 31 patients with a median age of 51 underwent the single-stage breast reconstruction procedure. They were followed over the course of four and a half years.

Both a low complication rate and implant loss were shown and reported as part of the results of the procedure. Other benefits according to the authors of the study include: elimination of animation deformities or movement of the implants, elimination of asymmetry, less postoperative pain and discomfort, and a faster recovery.

In addition, the natural position of the implant above the muscle leads to a more natural feel.

Currently, both a one-stage and a two-stage reconstruction are available for patients.

In an immediate breast reconstruction, the plastic surgeon places the implant beneath the muscle of the patient's chest after the removal of the breast tissue. A special type of graft or an absorbable mesh is used to hold the implant in place, much like a hammock or sling.

In a two-stage reconstruction (also called delayed-immediate reconstruction), a short-term tissue expander is used wherein a saline-water solution is injected by the surgeon over a period of 2 to 3 months. When the skin over the breast has stretched enough, a permanent implant will be surgically done to replace the expander. This kind of reconstruction allows time for other treatment options such as radiation therapy to be done when it is needed by the patients.

For more info, you may visit:

http://www.fau.edu/newsdesk/articles/Mastectomy%20Alternative-study.php

German Plastic Surgeon, Dr. Simone Hellmann of the H-Practice

Surprisingly, plastic surgery in Germany is a taboo. Physicians strive to achieve a natural, un-operated look for their patients.Germany Board Certified Plastic Surgeon Dr. Simone Hellmann

Name: Dr. Simone Hellmann
Location: Cologne, Germany
Clinic: The H-Practice
Website: h-praxis.de

Can you tell us what is it like practicing cosmetic surgery in Germany?

In Germany, cosmetic surgery is not highly accepted – unlike in Brazil for example. Most patients –at least in my practice - are female and they are not very open to talk about that topic with their friends and family. They mainly gather their information on the internet and we are all aware that not every written word is true and that one should hardly trust all of those reports, forums or blogs. Therefore, you have to be very discreet as a doctor and you really have to thoroughly inform and educate your potential patients. Only if you are consistently showing excellent results and offer highly qualified services you are able to build up a pool of loyal patients who will refer you to their best friends. At this level you can create a solid patient base, but it will take you quite a while.

Cosmetic surgery patients in Germany are very much afraid of what they see in magazines and on tv – celebrities with unnatural looking faces or breasts. So it is my assignment to convince those patients that these looks are avoidable and once they will trust you and your skills, German people can be very decisive for ‘getting it all done’.

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Dr. Sufan Wu, Plastic Surgeon In China

Chinese Plastic and Reconstructive Surgeon Sufan Wu, M.D., Ph.DPlastic surgery is gaining momentum in China, but in different ways than in the West.

Name: Sufan Wu, M.D., Ph.D
Location: Zhejiang, China
Website: prschina.com

Dr. Sufan Wu is the Chief of Department of Plastic and Reconstructive Surgery, Zhejiang Provincial People's Hospital, China. Chairman of the Association of Plastic Surgery of Zhejiang Province. Committee members of Chinese national Association of Plastic Surgery, Association of Aesthetic Medicine. Active member and faculty member of ISAPS.

Can you tell us what is it like practicing cosmetic surgery in China in comparison with what you see in other countries?

Compared with the other countries – the US and Europe in particular – cosmetic medicine in China has the following differences:

1. The history of cosmetic surgery in China is

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Dr. Alexander E. Handschin, Plastic Surgeon In Germany

Dr. Alexander E. Handschin

With several specializations in surgery, Dr. Alexander E. Handschin shares his practice style changes in Germany.

Name: Dr. Alexander E. Handschin
Location: Hamburg, Germany
Website: drguth.de

That's interesting: Dr. Handschin belongs to the following professional organizations: the Board of General Surgery in Switzerland and Germany, Board of General Surgery in Switzerland and Germany, and Specialisation Board of Hand Surgery. He is also a fellow of the European Board of Plastic, Reconstructive and Aesthetic Surgery (EBOPRAS).

With the advent of Botox therapy and hyaluronic acid fillers, non-surgical options have certainly increased over the past years. I believe that these tools are adding to the possibilities of a plastic surgeon, since their indications do not necessarily interfere with surgical options.

The use of autologous fat-transplants has certainly seen a significant rise, and I believe that additional knowledge will emerge from this technique. Also, the use of stem cells, such as adipose-derived stem cells poses a great potential for plastic surgeons.

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Plastic Surgeon Herluf G. Lund Jr., MD, FACS From St. Louis Cosmetic Surgery

With four plastic surgeons and a medical spa, St. Louis Cosmetic Surgery has been around for more than 35 years.

Name: Dr. Herluf Gyde Lund, Jr.
Location: Chesterfield, MO
Website: stlcosmeticsurgery.com

As part of a large cosmetic practice in St. Louis that is one of the largest cosmetic breast surgery practices in the country, Dr. Lund has undoubtedly seen his share of patients and has stories to tell. In this inteview, Dr. Lund shares his clinics compensation structures for staff members, details different types of medical spa business models, and shares his thoughts on building a successful practice.

That's interesting: Dr. Lund chairs and serves on numerous committees for both the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery and is a principle investigator in studies using the next generation, Cohesive Gel Implant. Every summer, Dr. Lund volunteers as the "camp doctor" for Camp Chippewa for Boys in Cass Lake, Minnesota.

What do you think physicians need to know about starting or running a medical spa?

Determine first if you really need a medical spa. If you just want to provide some products and skin care, then you may not need to add a great deal of staffing and services. You may be able to train your nursing staff to provide many of the treatments and the product manufacturers are usually very willing to help train you staff on how to market and sell their product lines. This does not require a big investment in inventory and office space and also lets you “try the water” first. Once you have made the decision to open a medical spa, then you need to decide what you want your medical spa to do. Once you have decided what you want to do, then you need to examine your patient practice mix and the surrounding competition to determine if the goals you have set are achievable given the environment you practice in. For example, there are essentially four types of medical spa models to choose from when setting up a medical spa...

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Dr. David A. Caplin, Plastic Surgeon At Parkcrest Plastic Surgery in St. Louis, MO


Parkcrest Plastic Surgery St. Louis, MOParkcrest Plastic Surgery doctors: Dr. David Caplin second from left.
David Caplin MD is one of four plastic surgeons at Parkcrest Plastic Surgery and draws patients from across all of Eastern Missouri.

In this interview, Dr. Caplin shares his thoughts on training, technology, and even marketing a busy cosmetic practice.

Name: David A. Caplin, M.D., F.A.C.S.
Specialties: Cohesive Gel Implants, SmartLipo laser assisted liposuction
Location: St Louis, Missouri
Website: ParkcrestPlasticSurgery.com

That's interesting: Dr. Caplin is a recipient of the American Society for Aesthetic Plastic Surgery’s "Certificate of Advanced Education in Cosmetic Surgery" and been a principal clinical investigator for the Mentor CPG (gummy bear) Cohesive Gel implant since 2002 with one of the longest and largest clinical experiences with this procedure in North America.

(Cohesive Gel implants have been used with great success in Europe and many other countries for many years but are currently only available to surgeons who are investigators in this study. Cohesive Gel implants have unique qualities including their form-stabilized anatomic shape and their resistance to implant leakage. The distinguishing factor is that the implant is a "soft solid". If the Cohesive implant is cut in half the implant maintains its shape.)

What do you think is most important to train a well rounded plastic surgeon?

In order to be a good aesthetic surgeon I have always felt that a strong background in...

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